近年來，以BLOG精神所創造的網路工具機制，逐漸開始被企業重視──除了受到若干訴訟案例與公關危機事件的影響外，運用在企業內部的溝通上，既可能藉由新興媒介增加知名度與影響力，但又須在保障公司利益下防範負面效應。因此，本研究初步探討BLOG在企業內部溝通的可行性，瞭解國外十個企業的觀點與作法，並探訪國內二個企業在面向的意願，以文獻探討與深度訪談的個案研究進行質化分析。 　　研究推論：企業採行BLOG互動溝通模式，受到企業認知態度、體制文化開放性、媒介特性瞭解度、管理制度完善性、組織功能需求以及目標效益的考量限制；其次在軟體介面尚須建立管理規範、網站維護、教育宣導、諮詢審核仲裁等機制。而架構內部BLOG，更須考量功能設定、防護措施、技術支援、網路頻寬與主機容量等硬體條件，如此使工具應用的可行性提高。 　　歸納分析亦提到企業如何因應BLOG趨勢潮流，運用BLOG溝通的利益與可能流弊、內部設定及外部連結的運用作法與優點，以及如何建構優質的溝通內容。最後，本研究期望能以初步深討的基礎，提供未來針對此領域的企業溝通管理、公共關係、傳播效益與媒介創新應用的研究參考。 / In recent years, the system of web-tool created by BLOG technology has been applied to business world. The Corporate, which would like to pay a close attention to BLOG, is not only shocked by other companies’ lawsuits or PR crises, but also wants to improve brand awareness and image to public. The question is: how do we know that using such new media can avoid from notorious communication but create value for each company? The researcher will discuss this issue which collects 12 cases of blog guidelines or interviews, and then will analyze the latent construct or meaning of contents by Qualitative study. 　The research infers that the corporate BLOG system can be operated by the prerequisite involving with managers’ attitude, culture acceptance, media understanding, functional request and object efficiency, etc. Then, it should be set well in software environment including web management, internal training, examined or arbitrative institution. It also should be considered to build in hardware structure, technical support and web protection. 　 　Further more, the conclusion contributes some ideas of how corporate faces BLOG trend, what advantages for BLOG using are, what differences in inner-built or outside-linking of BLOG are, and how to create a high-quality communication. 　Finally, the researcher tries to make a feasibility figure of business BLOG communication, hoping that fundamental research will provide further study in business management, public relationship and new media efficiency or application.

隨著電腦科技的普及，網路逐漸成為親子溝通的工具之一，父母和孩子也與其他的關係一樣，在網路上相處、溝通與互動，然而目前的網路研究中，親子溝通鮮少成為研究的對象，而家庭傳播中對網路的討論，則大多將焦點集中在新科技使用與家庭生活時間的互斥與否的爭議之上，網路在此研究脈絡中喪失了溝通互動的性質，本研究並不企圖否定過去對電腦與家庭關係中的互動討論，而是期望加入目前實際生活中，網路在親子關係中所發揮的溝通功能，而使網路在親子溝通的角色可以更加完備。 本文以網路問卷調查的方式，期望瞭解在強調父母威權（社會取徑）與鼓勵與子女互動（概念取徑）的兩種不同家庭中，子女對媒介特質的感知有何差異，以及是否會有不同的網路關係維持行為。研究結果指出，家庭中越是強調父母權威，子女越能感受到：網路讓他們比較敢向父母表達自身想法，並且也越能在與父母溝通前有更多時間好好地組織自己想法，而越是重視父母權威的家庭，子女也越會傾向在網路中與父母分享心事與表現出對父母的體諒，網路讓這些原來關係緊張的親子之間有了更多親密互動的可能。 / With the population of the computer technology, internet has become one of the tools of parent-child communication. Parents and children nowadays also interacted and communicated on line, just like any other relationships. However, parental communication rarely became the topic in the study about the internet. In family communication research, the researchers always talked about whether the internet interaction reduces the actual interaction in family life. In this thesis, the context of this idea lacked the communicative function of the internet., This study investigates how children have different perception of media characteristics and different internet communication behavior in the social oriented families (that emphasis parent’s power) and concept oriented families (that encourage children to share their opinions). Firstly, the study finds that the children from social oriented families are more likely to feel that they have more various topics which are unable to show while being together with their parents by face-to-face. Secondly, they consider that they are able to arrange their ideas more perfectly before talking with their parents. Moreover, the finding also indicates that the children from social oriented families are willing to share their secrets and express understanding for their parents on line. Thus, for the social oriented families, the internet provides another way to improve parental relationships.