觀光旅遊業已成為二十一世紀的明星產業，根據觀光局統計2015年來臺觀光旅客已達到1,043萬人次，觀光外匯收入更達到4,528億元。觀光旅遊業的迅速發展，不僅可藉由吸引外來觀光客增加外匯收入、創造就業機會，政府亦能以創新思維，推動整合性政策及各縣市行銷策略來振興經濟，藉此提升國民的生活品質。若能找出臺灣觀光發展特色並永續經營，必讓臺灣成為新的區域中心點、成為亞太新觀光中心。 基於上述研究動機，本研究主要探討2014年來臺觀光旅客所參與活動的特性。以交通部觀光局所提供之問卷，進行資料整理並使用決策樹分析，找出來臺旅客所參與各項活動之特徵，進而瞭解來臺旅客旅遊動機、消費情形及休憩滿意度，以供政府及民間相關單位研擬國際觀光宣傳與行銷策略、提昇國內觀光服務品質與國際旅遊觀光競爭力之參考，並持續提升臺灣觀光品質形象，更努力建構質量並進的觀光環境，希望能奠定觀光產業從量變到質變的基礎，達到擴大觀光服務輸出的目的。 / Tourism has become a major industry in Taiwan in the 21st century. According to the Tourism Bureau, Taiwan received over 10 million international visitors in 2015, which generates over 4.5 billion New Taiwan dollars in revenue. With the industry fast booming, tourism revenue is increased and new jobs are created. The government is thus able to boost the economy through innovation in all comprehensive policies and collaboration between cities and counties on marketing strategies, which in turn raises the living standards of Taiwanese citizens. If the industry is developed efficiently and sustainably, Taiwan has the potential to be the next focal point of Asian-Pacific tourism. With the information mentioned above in mind, this study aims to analyze international visitors to Taiwan and activities they engaged in in the year 2014. Based on surveys provided by the Tourism Bureau, it utilizes decision tree analysis to identify the characteristics of visitors and their activities. It further explores their purpose of visit, spending during and overall satisfaction with their stay. In doing so, it could make a positive contribution when the government and tourism-related industries intend to devise future marketing strategies, improve service performance, and build a global image to attract more tourists. All in all, more emphasis should be laid on quality than quantity in order for the tourism industry to expand efficiently and sustainably.

本篇論文以高步侗族村寨為研究地點，其位於湖南省懷化市通道侗族自治縣坪坦鄉。高步侗寨屬於通道縣坪坦鄉下轄的村組織，由高升行政村、高上行政村、克中行政村所組成，三個村底下管轄著岩寨、秧田、上寨屯、高升、龍姓、高坪六個自然村。高步侗寨四週為山地，中間有一條河流經，其中約有561戶、2410人，交通較為不便，因此少有外人進入。 　　侗族村寨整體與周遭自然環境相輔相成，進而達到巧妙的平衡；侗人家屋的空間格局，與人在其中的活動息息相關；在公共空間──鼓樓、風雨橋中，看見人群間的交際往來；村寨中的田地、道路、水塘、河流，串聯起人們的生產生活。侗寨中的每個空間，都是人與環境交互影響之下的產物，筆者欲從中探討其文化脈絡與空間建構的關係。 　　近幾年來，中國各地的少數民族村寨旅遊也如火如荼地發展著，觀光成為村寨快速發展經濟的主要途徑，但在發展觀光業的同時，卻也逐漸流失其珍貴的傳統文化而不自覺。因此，筆者欲以高步侗寨為例，探討高步侗人的空間建構文化，分析隱含於其中的文化內涵，小至家屋、大至整體村寨，觀察人與自然環境之間如何相互牽繫，相輔相成地形成獨特的居住形式，探究高步侗人在面臨劇烈的現代化變遷後，如何經過自身文化體系的調適，在傳統文化與新事物的相互調和中，發掘高步侗人的文化價值，筆者欲針對現代化之影響提出相對應的觀念與措施，進而保存傳統文化，避免文化流失於洪流中而不復返。 / The thesis mainly focuses on Kam in Gaobu village, which is located in Huaihua City, Hunan Province. Gaobu village is under the jurisdiction of Pingtan, Tongdao Dong Autonomous County and comprises three administrative villages: Gaosheng, Gaoshang, and Kezhong. Under the administrative villages, there are 6 natural villages: Yanzhai, Yangtian, Shangzhaitun, Longxing, and Gaoping. Gaobu village is surrounded by mountains. There is a river flowing through the area, which lives about 561 households and 2,410 people. Visitors are not often to see because of the inconvenient traffic. Kam villages are influenced by surrounding natural environment and reach a subtle balance. The spaces of Kam houses are highly related to their daily life. Interactions between villagers happen in public spaces, such as Gǔlóu (鼓樓) and Fēngyǔ Bridge (風雨橋); the production and life of people are composed of the fields, paths, ponds and rivers in the villages. Every space in Kam villages reflects the interaction between people and the environment. The purpose of this study is to discuss the relation between cultural context and the construction of space in Kam villages. In recent years, the rural tourism in ethnic minority areas has been fast-expanding. Tourism has become the main solution of economic development for villages. Meanwhile, people have gradually lost their traditional culture without consciousness. Therefore, this study takes Gaobu village as an example and attempts to talk about the culture of the construction of space of Kam people in Gaobu; analyze the cultural connotation within; observe how people interact with the natural environment and develop the unique way of inhabitation from houses and the whole village. In addition, this study explores that how Kam people in Gaobu bring back cultural values after the accommodation of their culture system, and the harmonizing of traditional culture and new things, when facing the drastic modernization. In response to the impact of modernization, this study aims to propose corresponding concepts and measures to preserve traditional culture instead of losing it.