- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
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非營利組織之事業企劃書：以台灣動物平權促進會為例 / Business Plan for Nonprofit Organizations: The Case of Taiwan Animal Equality Association (TAEA)霍淑儀, Fok, Shuk Yi Unknown Date (has links)
非營利組織之事業企劃書：以台灣動物平權促進會為例 / With the high level of economic development, there are more and more social issues caused and some nonprofit organizations have founded for advocating core values to influence people and achieve social changes. However, high organizational performance and good organizational effectiveness are not universal in nonprofit organizations; therefore, nonprofit organizations are recommended to refer to marketing knowledge for increasing their organizational effectiveness. This business plan is using a Taiwan nonprofit organization as a case to study how to transfer commercial marketing knowledge into nonprofit organizations for contributing organizational success.
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台北市立動物園策略性行銷之研究（1987∼2005）許世明 Unknown Date (has links)
行銷在過去只運用於企業部門，作為滿足顧客需求，提高利潤的手段。但現在即使是非營利組織都處於高度競爭的環境之中，甚至公部門也必須透過行銷來說服民眾相信他們的政策與服務，因此行銷的概念就漸漸的擴張到此類機構。台北市立動物園為台北市政府教育局所屬之社會教育機構，也是一非營利組織，其功能已從過去單純的休閒娛樂場所轉型為遊憩、教育、保育、研究四大功能並重的機構，因此如何運用行銷策略使動物園成為使遊客滿意的「遊憩」場所；如何運用行銷策略來達到「教育」大眾愛護動物、珍惜生命的目標；如何運用行銷策略來「保育」動物，為生物多樣性做出貢獻；以及如何運用行銷策略來展示其在動物「研究」上的努力，就變成一個重要的課題。本論文將從此四大功能出發，探討台北市立動物園運用什麼樣的行銷組合策略來達成這些功能，並做出建議以期對台北市立動物園有所貢獻。
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