Spatial interaction models of the gravity type are used in conjunction with sample data on flows between origin and destination locations to analyse international and interregional trade, commodity, migration and commuting patterns. The focus is on the classical log-normal model version and spatial econometric extensions that have recently appeared in the literature. These new models replace the conventional assumption of independence between origin-destination flows with formal approaches that allow for spatial dependence in flow magnitudes. The paper also discusses problems that arise in applied practice when estimating (log-normal) spatial interaction models. (authors' abstract)

Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa.

The images of tourist destinations significantly influence travel choices. Accordingly, destination marketers make great efforts to inform their potential consumers about their destinations using deliberately designed projected images. This research focuses on a Chinese tourism destination, Qingdao, exploring the relationships between the images projected by Qingdao government agencies and those perceived by current visitors and by residents. It also examines the factors that influence the image formation of visitors and residents. Three sources of information are used in this research: promotional materials issued by the Qingdao municipal government and the Qingdao Tourism Administration, key informant interview transcripts and a questionnaires survey. The promotional materials were collected from the aforementioned agencies in May 2009. Key informant interviews were conducted in April and May 2009. Self-administered surveys of 578 visitors and 337 residents of Qingdao were administered throughout May and June 2009. The image construct was conceptualized as having three dimensions: cognitive, affective and overall images. The cognitive image attributes included seafood, scenery, beaches, local people, green space, special events, ethnic attractions, weather, squares, architecture, relaxing atmosphere, resorts, hygiene and cleanliness, cultural attractions, golf course, highway system, accommodation, public transport, shopping, fashion shows, value for money, transportation cost, nightlife, football games, airline schedules, and traffic congestion. The affective image attributes included arousing-sleepy, exciting-gloomy, pleasant-unpleasant, and relaxing-distressful. Qualitative evaluation suggested greater congruence between the images projected by Qingdao government agencies and those perceived by visitors than quantitative correlation analysis. The projected images of Qingdao and images perceived by visitors were consistent in their emphases on certain image themes. However, the correlations between these two types of images suggested that the extent to which these image themes were emphasized differed. Similar results were found in the comparison between the images projected by Qingdao and those perceived by residents. Furthermore, most visitors and residents held positive images of Qingdao. Both similarities and differences were discovered in the cognitive, affective and overall images perceived by visitors and residents. Residents were generally more positive than visitors in their cognitive and affective images. It was found that sex, education, place of residence, and previous travel experience only significantly affected visitors’ images of one or two attributes, while age, occupation, primary motivation, most important information source used and number of sources used significantly influenced visitors’ images of between 5 and 8 attributes. Additionally, place attachment and importance of the 2008 Olympic Games were significantly positively correlated with most of the image attributes examined in this study, while importance of German Heritage and Qingdao International Beer Festival were significantly positively correlated with fewer attributes (8 and 6 attributes, respectively). With regard to the factors influencing resident images, it was discovered that sex, education, age, occupation, length of residence, most important source used and number of sources used significantly affected residents’ images to different degrees, ranging from 7 to 18 attributes. Furthermore, place attachment and the importance of German heritage, the 2008 Olympic Games and Qingdao International Beer Festival were significantly positively correlated with the majority of the image attributes examined in this research. This study is one of very few that compares projected and perceived images although methodological challenges for undertaking such research remain. It is also innovative in that it encompasses both tourists’ and residents’ images. Very few such studies have been undertaken in China which has a massive domestic tourism industry and is a major player in international tourism.

This thesis is discussing and analysing expectations and perceptions about service quality in Destination Gotland. The aim is to analyze and research about the role of service quality for creating customer satisfaction and we want to find out the gap between expectations and perceptions through the customers point of view. The difference between expectations and perceptions can be described as satisfaction or lack of satisfaction. The specific questions that are researched in this thesis are: What expectations does customer have on Destination Gotland’s service quality to become satisfied? What perceptions does customer have about the service quality at Destination Gotland? What are the differences between expectations and perceptions (gap 5 in the SERVQUAL-model)? The survey is constructed as a case-study and is based on the quantitative method. The results from the different dimensions show that there is a gap between expectations and perceptions which means that the customers are not fully satisfied about the service quality at Destination Gotland. On the other hand, the main respondents said yes on the question if they think the service meet their expectations. From the overall result in the statements we can see that there are several gaps between expectations and perceptions which means that the service quality do not fully meet the expectations. The result shows a total gap at -0,39.

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An important difference exists between the way humans communicate route knowledge and the turn-by-turn route directions provided by the majority of current navigation services. Navigation services present route directions with the same amount of detail regardless the route segment’s significance in the instructions, user’s distance from the destination, and finally the level of user’s familiarity with particular parts of the environment. (For complete abstract open document)

Individual businesses from a variety of sectors network and work together to create a successful tourist experience. The interdependencies of organisations producing this experience make cooperation a necessity in destination marketing. Despite the centrality of cooperation and networking in tourism marketing relatively little empirical research has been conducted in this area. This thesis uses the case of the development of the official NZ website www.purenz.com (purenz) to examine the role, form and process of inter-organisational cooperation in destination marketing. Drawing on in-depth interviews with thirty- five industry members involved in establishing and managing www.purenz.com between 1999 and 2006 this thesis makes a number of contributions to both the marketing and tourism literature. The thesis confirms that there are considerable difficulties in broadening the marketing role of the national tourism organisation (NTO) beyond destination promotion. The study also finds that destination marketing and destination management are still perceived as separate processes in the NZ tourism industry. In addition, the results of this study provide support for the view that the social networks in which firms are embedded have a considerable influence on inter-organisational alliance formation. This thesis contributes to the development of theoretical approaches to the study of cooperation in destination marketing by identifying five levels of cooperation in destination marketing: passive acceptance, support, alignment, contribution and pooling. The levels are based on the different types of input that may be required from stakeholders by the NTO. The level of cooperation desired in a particular context is a strategic choice to be made by the destination marketing management. This choice is affected by the existing characteristics of the tourism network; the NTO leaders’ perception of the need for and value of cooperation in destination marketing and also by the extent of shared understanding of the scope of destination marketing management among tourism stakeholders. The research points to the need to develop further the network characteristics affecting cooperation in destination marketing. Further work is also needed to develop a more complete profile of the five levels of cooperation identified by this study and the investment required to achieve each level of cooperation.