Previous research has found that there are considerable benefits women experience after having spent time in the outdoors, and it is important that women are given the opportunity to discover them (McDermott, 2004). The purpose of the current research was to investigate if and how benefits and changes occur in women after participation in a women-specific outdoor recreation experience. Both quantitative and qualitative data collection techniques were used to answer the four research questions. Data was collected from 40 women at the 2011 Women in the Outdoors Illinois State Event. It was found that benefits and changes occurred following the event, and new insight into how and why changes occurred was also exposed. Finally, discussion and implications are made about the future of outdoor programming for women, considering consumptive sports as outdoor recreational activities, the possibilities of intergenerational programming, and future research ideas and recommendations.

Submitted by Maykon Nascimento (maykon.albani@hotmail.com) on 2015-10-08T20:06:35Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) A publicidade em outdoor nas ruas de vitoria a cidade como espaco de educacao.pdf: 2817607 bytes, checksum: 4ae86e0dc43c6675e096510be6e3c266 (MD5) / Approved for entry into archive by Patricia Barros (patricia.barros@ufes.br) on 2015-10-15T11:32:44Z (GMT) No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) A publicidade em outdoor nas ruas de vitoria a cidade como espaco de educacao.pdf: 2817607 bytes, checksum: 4ae86e0dc43c6675e096510be6e3c266 (MD5) / Made available in DSpace on 2015-10-15T11:32:44Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) A publicidade em outdoor nas ruas de vitoria a cidade como espaco de educacao.pdf: 2817607 bytes, checksum: 4ae86e0dc43c6675e096510be6e3c266 (MD5) Previous issue date: 2015 / Objetiva trazer à tona, a partir da análise da publicidade em outdoor veiculada em duas avenidas de grande movimento na cidade de Vitória, narrativas que circulam mais intensamente na sociedade contemporânea e, assim, educam a sociedade. Por outro lado, busca compreender, também, as relações travadas entre os sujeitos e a publicidade em outdoor, intencionando, então, verificar se e como a publicidade afeta os sujeitos, se e como educa os sujeitos, bem como os usos que as pessoas que circulam pelo espaço estudado fazem dela. O referencial teórico abarca discussões sobre consumo, a partir de Bauman (2001, 2008), Certeau (1999), entre outros autores; dedica-se ao debate sobre a publicidade em outdoor, tendo com suporte os estudos de Pinheiro e Sabadin (1990); discorre sobre a teoria semiótica, recuperando o conceitual desenvolvido por Fiorin (2011), Barros (2010) e, sobretudo, por Landowski (2002, 2004), pesquisador que contribui, também, para reflexão sobre a possibilidade de análises por meio do encadeamento entre publicidades, formando, pois, uma sequência. Por fim, o debate sobre a educação do sensível e do inteligível é sustentado, especialmente, em Greimas (2002). Trata-se de um estudo descritivo e explicativo que reúne tanto análise documental quanto pesquisa de campo. Os documentos em questão são as publicidades em outdoor, registradas por meio de fotografia, mensalmente, no período entre julho de 2012 e janeiro de 2014. A pesquisa de campo se volta para a conversação com quem faz uso de, ao menos, uma das vias e, com isso, destina-se a compreender as relações travadas entre os sujeitos e as placas de outdoor / It searches to analize, from the billboards study run on two avenues in the city of Vitoria, narratives that circulate more intensely in contemporary society and thus educate society. Seeks to understand also the relationships established between the subjects and the billboard advertising, intending then check whether and how advertising affects the subject, whether and how educates the subject and the uses that people who circulate in the studied space make it. The theoretical framework includes discussions on consumption, from Bauman (2001, 2008), Certeau (1999), among other authors; is dedicated to the debate about advertising in billboard having supported the studies of Pinheiro and Sabadin (1990); discusses the semiotic theory, recovering the concept developed by Fiorin (2011), Barros (2010) and especially by Landowski (2002, 2004), a researcher who has also contributed to reflection on the possibility of analysis by means of chaining advertising, forming thus a sequence. Finally, the debate on the sensitive education is sustained, especially in Greimas (2002). This is a descriptive and explanatory study that combines both documentary analysis and field research. The documents in question are the ads in billboard, recorded through photography, monthly, between July 2012 and January 2014. The field research turns to talk with those who make use of at least one way and, therefore, is intended to understand the relationships established between the subjects and the billboards.

Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016. / In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveLife campaign, and how its billboards were interpreted. This study employs a qualitative research design and semiotic analysis with student participants from schools in Cape Town, South Africa, to investigate how the target audience understands and interprets campaign billboards.

M.Ed. / Please refer to full text to view abstract

Ingeniero Civil Industrial / El presente trabajo de título tiene como objetivo principal, desarrollar un plan de negocios para un centro de escalada. Este proyecto busca proveer de instalaciones modernas y de calidad para la práctica de la escalada deportiva en su modalidad indoor, tanto para escaladores, como para el público general interesado en aprender. El origen del proyecto nace a raíz del cierre de uno de los lugares emblemáticos para la escalada, y la consiguiente sobre-demanda experimentada por la competencia en ese momento. De esta forma se identifica una oportunidad de negocio, que apoyada en un estudio de mercado e información de otros países, permiten visualizar una atractiva posibilidad de emprendimiento, basada en un mercado que tiene gran potencial de crecimiento. La metodología se basó en realizar los diferentes planes específicos de manera alineada, a fin de descubrir paso a paso las variables claves del negocio. De esta forma, se comenzó con un análisis estratégico, el que permitió una visión acerca de la situación actual de la industria, sus oportunidades y también sus amenazas. Asimismo se analizó el mercado, utilizando herramientas cualitativas y cuantitativas, logrando dilucidar cuál es el segmento más atractivo, en este caso, personas jóvenes del segmento G.S.E.-ABC1, y los escaladores frecuentes. Estos datos fueron fundamentales para desarrollar el plan de marketing, definiendo los servicios a ofrecer, las diferentes tarifas y el resto de las variables fundamentales que incluyen el posicionamiento e imagen de la marca Trepa, nombre elegido para la empresa. El plan de operaciones se definió para los procesos más importantes, como la atención de los clientes, para luego definir los recursos humanos necesarios para hacerse cargo de tales procesos. Finalmente y como resultado de lo desarrollado en los puntos previos, la evaluación económica y financiera entregó un VAN de MM $ 268 y una TIR de 27%, considerando una tasa de descuento de 14% y un financiamiento de la inversión de 30% con deuda y el resto con capital propio. Como conclusión, la clave del negocio consiste en crear una empresa que ofrezca la oportunidad de practicar un deporte distinto, en un ambiente de mayor seguridad y comodidad, diferenciándose de la oferta actual de la competencia. El proyecto se sustenta tomando en cuenta el aumento progresivo de personas dispuestas a practicar la escalada, como así también el desarrollo futuro de la industria a partir de iniciativas promocionales como la edición de revistas que difundan la actividad y comerciales como tiendas especializadas en equipamiento para este deporte. Otro factor positivo a considerar es el aumento de la conciencia nacional hacia una vida sana, donde el deporte es una variable esencial. Como principales debilidades del proyecto cabe mencionar el probable ingreso de nuevos competidores en el corto plazo, lo cual podría implicar un eventual cierre de posibilidades para que un nuevo agente pueda proveer el servicio con posibilidades de éxito comercial y, finalmente, la magnitud de recursos que se requiere invertir en infraestructura (MM$169) y terreno (MM$432), lo cual puede resultar clave para la viabilidad financiera del proyecto.

This thesis is an anthropological inquiry into how art comes to be made in and about forests, and how forestry, art practice and anthropology could be mutually enriched. Drawing primarily on more than two years of fieldwork (2009 - 2012) it examines some of the overlapping interrelationships that emerge through working in the interstices between art and forestry in Scotland, by paying attention to the grounds of artists' and foresters' interests and practices as they operate in specific instances. This thesis also investigates pertinent aspects of forestry management such as forest design and landscape planning, as well as foresters' approaches to interpretation and the role of art in the context of public forestry in Scotland, considering the contemporary issues for the 'multi-purpose' management of such complex ecological and social systems. The points of intersection between the fields of art and forestry are axiological as well as practical. This thesis explores diverse ways of working in as well as with art and forestry, that in different ways are concerned with questions of agency, ethics, and aesthetics, ways of seeing, materials and material processes. It reviews different approaches to art, from more traditional examples of permanent sculptural works commissioned for public forests, to projects by artists whose work engages explicitly with the ethics and politics of working forests, and with people, as well as aspects of forestry management as I mention above. Moreover, my research also explores some of the correspondences between art and anthropology, and works towards one way of doing anthropology 'with' art rather than an anthropology 'of' art. This is revealed in correspondences between art and anthropology, which this thesis explores through practical and conversational experiments that chime with skilled ways of working in both art and forestry. While critical of the apocalyptic visions and utopian politics that often accompany ecological thinking, this thesis is correspondent with forms of contemporary ecological art praxis. The research is offered as a contribution to such ways of working, which reveal the interweaving political, philosophical and ethical implications of ecological perspectives.

Please read the abstract in the section 00front of this document / Dissertation (MA (Landscape Architecture))--University of Pretoria, 2007. / Architecture / unrestricted

This study characterizes the content and internal structure of a set of conceptions of outdoor education. Fifty-four English speaking Canadian university programs or courses which were labelled, or contained as essential parts of their descriptions. The term outdoor education or any of a series of related terms provide the basis for analysis. A conception is defined as a coordinated set of central concepts, values and procedures which are explicit or implicit in course documents. The study employed a methodological triangulation. Content analysis of course documents provided the description of the values, central concepts and procedures associated with each course. Q methodology was performed by course conductors to review the 'values' and 'central concepts' components found in the content analysis and to express their views of the significance of those values and central concepts. A focused interview was conducted with fourteen course developers to confirm, refute or extend previously obtained data. Q methodology produced a typology of outdoor education comprising five primary conceptions¹ and one secondary conception: The Outdoor Recreationist, The Adventurer, The Education, The Life Skills Entrepreneur, The Environmentalist, Distinguishing features of each conception and features common among the primary conceptions are discussed. Focused interviews produced information about course conductor attitudes and training , the program's relationship with other fields of study, the concept's need for clarification, the need for a common knowledge base in outdoor education, and its relationship with the natural environment, teaching, recreation and education. Suggestions for further investigation are briefly discussed. "Environmentalist", "The Educator", "The Life Skills Entrepreneur", and "The Administrator" are heuristic devices which refer to an ideal type of individual who embodies a co-ordinated set of central concepts, values, and procedures which are explicit or implicit a conception of outdoor education. / Education, Faculty of / Curriculum and Pedagogy (EDCP), Department of / Graduate

In the field of outdoor recreation, the problem of increasing user demand for the use of a limited supply of available and appropriate resources is becoming of growing concern. Furthermore, numerous studies have illustrated that excessive use of recreational resources can cause degradation of the physical resource base and result in decreased user enjoyment of the recreation experience. These conditions indicate the need for effective evaluation and allocation of the supply of recreational resources. This will provide for a sustained optimal flow of recreation benefits, and minimization of degradation of resource quality. The major premise of the thesis submits that for purposes of outdoor recreation planning for Galiano Island an integrated approach to natural resource evaluation, based on an ecological framework and incorporating consideration of the activity and user characteristics, can be utilized to optimize resource utility and derived user satisfaction. The methodology of the study include four phases; synthesis of present techniques of natural resource evaluation, identification of the characteristics of the physiographic constituents of the resource base which influence recreational use, assessment of the activity participation and preferences of selected referent recreationist groups, and integration of these elements into a comprehensive approach to outdoor recreation analysis. The natural resource base of Galiano Island, in the British Columbia Gulf Islands, and the recreationists utilizing the island for cottaging, camping and boating activities are selected for the case study. The analysis of the resource base indicates that spatial differentiation on the island, on the basis of physiographic characteristics, provides a good means by which to allocate the selected activities. The data provided by the user groups serves to indicate the nature and scope of activities which provide for optimal enjoyment of the recreation experience. On the basis of the findings, a suggested development scheme for Galiano Island is prepared. The results of the study illustrate that an integrated approach to outdoor recreation planning, incorporating resource, activity and user characteristics, can provide a means by which to enhance and protect outdoor recreation values of the resource base and the recreationists alike. / Applied Science, Faculty of / Community and Regional Planning (SCARP), School of / Graduate

The purpose of this thesis is to examine the factors which explain the patterns of outdoor recreation that a given population pursues on a given land surface. Patterns of use were understood as (1) the types of activities the population pursued and the frequency with which they pursued them, and (2) the distribution of these activities over a differentiated land surface. Emphasis was placed on designing a methodological framework within which the explanatory value of postulated sets of factors can be examined. The data used to illustrate the methodology was taken from a study of the outdoor recreational use of Galiano Island done by The University of British Columbia School of Community and Regional Planning during the summer of 1969. (1) I made the operational assumption that the observed variation in the types and frequency of outdoor recreation activities pursued by groups of visitors to Galiano Island could be explained by differences in the "internal" characteristics of the groups. Internal characteristics were defined as all factors contributed by the recreationists themselves such as age, sex, experience, etc., which could influence the way they respond to the landscape. In effect, internal characteristics represent the translative mental processes that mediate between the stimulii the recreationist receives from the landscape and his perceived use of it. I hypothesized that variations in the frequency and types of outdoor recreation activities which visitors to Galiano Island pursued could be explained by a selected set of socioeconomic and demographic characteristics of the visitor group. The hypothesis was tested by canonical correlation analysis. The results obtained were not significant at the 0.05 level of probability . I argued that the negative results were attributable to the characteristics of the data and that the hypothesis, in a conceptual sense, was not incorrect. (2) The second assumption made was that the areal variation in the recreational use of the land surface, generally and for specific activities, could be explained by variations in the characteristics of the landscape itself. I hypothesized that the number of visits (irrespective of activity) that recreationists paid to lot areas on Galiano Island could be predicted from measures of the accessibility, development, and proximity to the shoreline of the lot. Following this, I hypothesized that the number of visits paid to lot areas for each of three specific activities (going to the beach, camping, hiking) could be predicted from the same set of measurements. These hypotheses were tested by multiple regression analysis. Two of the four analyses produced equations which were significant at the 0.001 level of probability. The first showed that the combined total of visits for all activities could be predicted from measurements of the accessibility, development, and proximity to the shoreline of the lot area. The second significant relationship showed that visits paid to lot areas for the purpose of going to the beach could be predicted from the same set of measurements. Both equations, although significant, had questionable explanatory value owing to the nature of the data. The sample size was too small to permit adequate testing of the hypotheses. The recent literature and the direction pointed to by the results obtained in this study support the conceptual framework which I have presented. However, the data used were largely inadequate to test the conceptual basis of the methodologies proposed. I have suggested throughout the study where improvements for the collection of data can be made. / Applied Science, Faculty of / Community and Regional Planning (SCARP), School of / Graduate