According to the author¡¦s professional observations of the 3PL industrial situations and problems, the main issue of this paper is to present real cases providing solutions on 3PL industrial pitfalls. In this paper, the pitfalls of ¡§Third party logistics¡¨ industry actually focus on the ¡§NVOCC¡¨ services, which indicate the vicious competitions of price for these decades. Due to the low entry barrier and low cost requirements; 3PL industry originally is under a keen competitive environment. Plus, because of the different price structure of underlying carrier during the recent decades, for 3PLs, the vicious cycle of NVOCC becomes more and more serious. Therefore, in this paper, author analyzes two practical cases based on existing literature review. The main purpose here is finding out the efficient suggestions of solutions on breaking this vicious cycle of competition by improving the core competitiveness from both internal services offering and external logistic network.

La tercerización de los servicios logísticos se ha vuelto cada vez una práctica con mayor relevancia para las empresas comercializadoras, ya que estas prácticas mejoran significativamente sus costos y productividad. Sin embargo, las empresas que prestan el servicio, muchas veces no mantienen un estándar que aseguren la satisfacción de los clientes. Esto se refleja en los problemas de calidad del servicio logístico que presentan muchas de las medianas empresas del sector en Latinoamérica. Es por ello que el presente investigación busca encontrar un modelo que pueda diagnosticar de manera oportuna las causas del problema de calidad de servicio. El modelo utiliza herramientas de mapeo operativo, recolección simple de información, correlaciones y gráficos de control. La motivación de los autores se centra en realizar análisis más completos y reducir los espacios no diagnosticados además de aumentar el conocimiento en la utilización de las herramientas de diagnóstico en conjunto, dentro del sector de servicios logísticos. / The outsourcing of logistics services has become an increasingly relevant practice for marketing companies, since these practices significantly improve their costs and productivity. However, the companies that provide the service often do not maintain a standard that ensures customer satisfaction. This is reflected in the problems of logistics service quality that many of the medium-sized companies in the sector in Latin America present. That is why this research seeks to find a model that can diagnose in a timely manner the causes of the quality of service problem. The model uses operational mapping tools, simple information gathering, correlations, and control charts. The authors' motivation is focused on carrying out more complete analyzes and reducing undiagnosed spaces, as well as increasing knowledge in the use of diagnostic tools as a whole, within the logistics services sector. / Trabajo de investigación