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1	Internetové memy a jejich virální potenciál / The viral potential of internet memes Limanovský, Adam January 2020 (has links) This diploma thesis deals with the phenomenon of Internet memes. The theory of memes came from the evolutionary biologist R. Dawkins in the late 1970s, as a cultural analogy of genes. Decades later, the term "meme" began to appear in Internet culture in conjuction with Internet jokes. This thesis works with the concepts of meme, virality, spreadable media and media convegence. All of these terms define the current Internet environment. The diploma thesis is based mainly on books by L. Shifman: Memes in Digital Culture, H. Jenkins: Convergence Culture: Where Old and New Media Collide and Spreadable Media: Creating Value and Meaning in a Networked Culture (co-authored) and K. Nahon and J. Hemsley: Going Viral. This diploma thesis deals with the definition of the term meme and its differentiation from the term virality, because for the average Internet user, these two terms are synonymous. The thesis describes meme genres, phases of the creation of Internet memes, which arise mainly from spreadble media and on the basis of which principles are memes created and what factors contribute to their spread in cyberspace. The analytical part consists of a contextual analysis of selected Internet memes, which demonstrates how digital manipulation changes the context of memes in which the meme can be used and how this...
2	Memes och kulturella artefakter Alfaro Molina, Diego, Mayol, John-Michael January 2015 (has links) We chose to base our literature study on the meme phenomena. The meme is a portion of culture that is spread among us from mind to mind. Every time we learn something by copying others we use information that has been passed on from a previous person, that information can be seen as a meme. The theoretical frame for our methodology in our exam paper is founded on Forsberg och Wengström research on literature studies. Our aim is to describe to the reader in depth what a meme is and how they could be helpful in an academic and pedagogical setting.Our study will show how memes are seen predominantly as graphic designs and as artifacts for cultural representation parallel to their imagery. This means that the cultural reference is only clear to the beholder if they have corresponding prior knowledge to the reference.Our study will also show via concrete examples how this could be used in school settings and as pedagogical tools in the classroom. memes online memes 9gag rage face semiotik replikator fenotyp genotyp memepool memetik populärkultur pedagogiska artefakter digitala memes gene kontextuella motsatser meme humor internetmeme kopieringskvalitet överföringsbarhet långvarighet kultur ungdomskultur Social Sciences Samhällsvetenskap

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Internetové memy a jejich virální potenciál / The viral potential of internet memes

Memes och kulturella artefakter