The topic of this diploma thesis is the commercialization of civic organizations, which we understand as the process in which they take over some procedures, methods and strategies of the commercial sector in order to generate some profit. As the highest level of commercialization, this work considers the transformation of civil organization into a so called social enterprise.At the next potential level, this civic organization would become a pure market enterprise acting as socially responsible. Thus, a social enterprise is defined as a civic organization, for which profiting is just as important as an increase in public benefit by fulfilling of its own altruistic mission. However, it is said that this social mission may be threatened by the economic one. Whereas the social enterprise combines those two opposing attributes in the form of a social and economic mission, it is considered to be controversial. That's why the aim of this diploma thesis is to determine the importance of a transformation of civic organization into the social enterprise for its life and how this transformation affects its functioning and its essence. The diploma theses is based primarily on the theory of civil society, the civil sector, the social economy and the theory of social enterprise. It is a case study, which...

This thesis deals with the application of human resource marketing methods in social enterprises. Its aim is to find out how human resource marketing is implemented in social enterprises and what methods of internal and external human resource marketing are used by the social enterprises under study. The thesis describes the specifics of social entrepreneurship and social enterprises, individual methods of human resource marketing, phases of staff planning and distinguishes between the concepts of human resource marketing and employer branding. The empirical part uses a semi-structured interview and a questionnaire for research and is based on the experience of human resource managers with the application of human resource marketing and on the perception of its application by the employees of the enterprise. It describes the weaknesses and strengths of the methods and differences between the enterprises under study. The output is also a recommendation for human resource managers and a comparison of human resource marketing methods used in the enterprises under study with those described in professional publications.

The thesis deals with the possibilities of financing social enterprises in the Czech Republic. The thesis is divided into two parts on the theoretical and empirical part. The theoretical part is divided into three thematic blocks. The first block is focused on the situation abroad and it is prepared in the form of an overview study of fundamental concepts and approaches to the social economy, social entrepreneurship and financing. The second part is focused on the development of social economy and social entrepreneurship in the Czech Republic. The legislative context for the establishment and activity of social enterprises in the Czech Republic is presented here. It focuses more on the possibilities of financing social enterprises in the Czech Republic with a thorough analysis of European funds. The third block presents the results of the performed analyses of social entrepreneurship in the Czech Republic with a focus on financing. In the empirical part, the research itself is introduced. Its essence was a comparison of two social enterprises. The author compares two companies, where one company decided to use EU grants for its funding and the other did not. The aim of the thesis is to find out the advantages and disadvantages of multi-source financing especially in the resources from the European...

“What role did branding play in the social marketing processes of the three Schwab Foundation award winning social enterprises (SEs)?” The research problem, as well as the research questions, revolve around the issue of establishing how branding may be employed as part of the social marketing process in such a way as to increase the competitiveness of those organisations known as social enterprises (SEs). This study investigates three SEs whose Chief Executive Officers (CEOs) have won The Schwab Foundation Social Entrepreneur (SFSE) of the Year Awards, to determine how branding was used as a communication tool to position their organisations as leaders and differentiators in the development sector. The three SEs that were chosen as case study organisations are: Soul City, Heartbeat and the Johannesburg Housing Company (JHC). The theoretical context focuses firstly on the non-profit sector in South Africa as the context and environment of this study, more specifically, the evolution of non-profit organisations (NPOs) into Social Enterprises (SEs). This is followed by defining communication principles and applications as they appear in both profit-driven and non-profit organisations/social enterprises (NPOs/SEs). This is applied in two different communication contexts: communication within corporate organisations and communication within development organisations. The last theoretical focus is placed on understanding what branding means, a description of the different branding categories, and a view of the evolution of branding to brand building and brand leadership. This is followed by a discussion on the importance of brand identity and equity in the process of brand development, brand management and measurement, including a presentation of the main role players in this brand-building process. Branding is then discussed as it is applied in SEs, outlining what a strong brand could do for the development sector. A combination of qualitative and quantitative research approaches are utilised; more specifically a qualitative research approach, supported by a quantitative one, referred to as the “dominant less-dominant model”. This study is based on the grounded theory model supported by a collective case study approach, also referred to as “building theories from case study research”. The study further indicates the theory that was generated by this study, namely “The Social Enterprise (SE) branding layered grounded theory model”. Whereas the 1st layer displays the important role that the NPO/SE sector if fulfilling in modern society; the 2nd layer the specific space and linkages of SEs with the different other society sectors are explained; the 3rd layer positions/similar to Maslow’s hierarchy of needs with the growth path of NPOs towards SEs and their own sustainability on the NPO/SE pyramid model; the 4th layer indicates the fact that the same corporate communication principles applies to the development sector; and the 5th layer stresses the important role that branding plays as the core element of a corporate communication strategy. In summary, the study found that a lack of implementation of corporate communication in NPOs and SEs, more specifically the absence of a corporate identity, image and a strategic brand management process, has a direct impact on the effectiveness of SEs’ communication and limits the achievement of their developmental objectives. / Thesis (PhD)--University of Pretoria, 2013. / gm2013 / Information Science / unrestricted

A la fecha, la contaminación medioambiental ha repercutido negativamente en la sociedad y en el planeta. Debido a esto, en la industria textil surgió el concepto de moda sostenible y el interés por su aplicación con el fin de contrarrestar la contaminación al utilizar materiales de origen natural e incorporar prácticas laborales de comercio justo. Este contexto motivó el interés por el conocimiento de marcas de moda sostenible a nivel mundial, cuyas prácticas de sostenibilidad ofrecen un vínculo amigable con el medioambiente. Actualmente, en el Perú existen diversas marcas de moda que responden a esta línea, como Evea EcoFashion, empresa social de moda sostenible que ofrece calzado atemporal para hombres y mujeres a partir del uso del látex proveniente del árbol de Shiringa. Por consiguiente, la presente investigación tiene como objetivo conocer de qué manera Evea EcoFashion desarrolla la moda sostenible a través de su producción de calzado, desde el año 2015 hasta la actualidad. La investigación parte de un enfoque cualitativo y por ello se eligió el estudio de caso. Se empleará como técnica de recolección de información la entrevista semiestructurada a profundidad mediante la guía de entrevista, y se analizará mediante el análisis de discurso. Asimismo, se usará la técnica de observación y revisión documentaria, revisión de literatura y fundamentación teórica mediante una guía de observación. / To date, environmental pollution has had a negative impact on society and the planet. Due to this, the concept of sustainable fashion emerged in the textile industry and the interest in its application in order to counteract pollution by using materials of natural origin and incorporating fair trade labor practices. This context motivated attention to the presence of sustainable fashion brands worldwide, whose sustainability practices offer a friendly link with the environment. Currently, in Peru there are various fashion brands that respond to this line, such as Evea EcoFashion, a social sustainable fashion social enterprise that offers timeless footwear for men and women based on the use of latex from the Shiringa tree. Therefore, the present research has the objective to get to know how Evea EcoFashion develops sustainable fashion through its footwear production, from 2015 to the present. The research starts from a qualitative approach and therefore the case study was chosen. The in-depth semi-structured interview using the interview guide will be used as an information gathering technique, and it will be analyzed using discourse analysis; Likewise, the technique of observation and documentary review, and literature review and theoretical foundation, will be used through the observation guide. / Trabajo de investigación

This diploma thesis is focused on the contribution and importance of financial resources of social entrepreneurship for nonprofit organizations. The main goal is to analyze the evolution of nonprofit organization's funding from Czech public funds and to identify benefits and importance of financial resources of social entrepreneurship for nonprofit organizations. The theoretical part brings description of financial resources for nonprofit organizations and explanation of social entrepreneurship concept and social enterprise definition. The research of diploma thesis brings the analysis of evolution of nonprofit organization's funding from Czech public funds from 1999 to 2009 and the identification of benefits, importance and share of financial resources of social entrepreneurship in specific nonprofit organization - Domov Sue Ryder, o.p.s. The identification of benefits and importance of financial resources of social entrepreneurship is based on the analysis of evolution of sources, costs and own revenues (sources) from 2001 to 2010 in selected nonprofit organization. The output of this diploma thesis is the evaluation of benefits and importance of financial resources of social entrepreneurship for nonprofit organizations.

This thesis focuses on civic associations operating in social sphere in the Czech Republic. Social sphere is in regard to the used methodology in the thesis delimited by the social service definition specified in Act No. 108/2006 Coll. The aim of the thesis is to analyze services provided to civic associations in the social sphere, to map the range of provided services, and to highlight the position of civic associations as social enterprises in the social sphere. The theoretical part deals with terms related to civil society, civil society organizations, social enterprises, and social services. The empirical part is then based on data earned from Register of Social Service Providers and provides comprehensive overview of the size and spheres the civic associations as social services providers operate in.

Šímová, Jana. 2015. Sustainability of social enterprises supported by Call no. 30 of the global grant HREOP Social Economy. Diploma Thesis. Prague: Faculty of Humanities, Charles University. The diploma thesis focuses on the sustainability of social enterprises founded by NGOs after the end of their projects supported by the Call no. 30 HREOP "Social Economy". The first part contains the theoretical definition of the concepts of social economy and social entrepreneurship and conception of social enterprise in the Czech environment. More attention is paid to work integration social enterprises. The concept of sustainability of social enterprises is presented from the perspective of international research and also the only one Czech survey on this subject - Evaluation of Supporting Social and Inclusive Entrepreneurship in HREOP. The research examined the ability of 11 work integration social enterprises to operate their business after the end of financial support from HREOP. The research is also analysing other support possibilities for social enterprises. All surveyed enterprises operate after the end of the project and most of them are financially self-sufficient or at least heading to it. They would, however, appreciate further support, ideally in another form than additional grant. There is...

Social entrepreneurship is an innovative solution to increasing social problems related to unemployment and its inseparable social impact, such as social exclusion of persons that are disadvantaged in terms of labour market access. In spite of the fact that the law of the Czech Republic lacks a legal framework of social entrepreneurship (the term of social enterprise as such is not legally based nor defined), there are many local activists who make effort to change this state of inequality, using social enterprises as a means of generating new workplaces for people handicapped in terms of entering an open labour market. The main practical goal of the thesis I hereby present is to help those social entrepreneurs with creating more sustainable organisation structure of their businesses. The first part of my thesis is dedicated to explaining basic concepts and charting a theoretical framework of the research. In the second part I focus on the results of empirical research regarding social enterprise operation. The results may serve as practical advice on organisation structure optimisation in the field of gastronomy. Keywords Social enterprise, subjects of national economy, social economy, persons disadvantaged in terms of labour market access, organisation structure.

The theme of my thesis is looking into phenomenon of social enterpreneurship in relation to associations. My aim was to determine how associations devote social businesses in the Czech Republic. The theoretical section is mainly used to understand the basic concepts and related to social enterpreneurship. Based on research, my aim was to find the ideal conception of social enterprise for the Czech environment. The empirical section presents examples of good practise through specific associatins and their business. I verify the ideal conception of social enterprise through associations and I am interested in whether that social business could obtain additional funding to associations. The escalation of my thesis are recommendations for associations on how to become a successful social entreprise.