This masters's thesis deals with the characterisation of the concept of corporate social responsibility, aiming its attention on its limits and opportunities within the European Union. First part of the thesis focuses on the charactistics of the theoretical concepts and approaches to corporate responsibility, entrepreneurship and businesses, while second part adresses the possibilities of international and european support and control of business activities, especially of the european institutions and other initiatives within the european context

Master’s thesis deals with the establishment of social enterprise that creates workplaces. The main contribution is data processing for business, specifically for a restaurant and café, specialized in target group of people with autism spectrum disorder and in families with children. After carrying out all the analyses a suitable business plan is designed.

The diploma thesis deals with the topic of development and education of Czech social enterprise employees and examines how these services are provided. The research set was made of enterprises listed in the Social Entrepreneurship Directory, which declare their social mission. In the form of a questionnaire survey, it was investigated how the educational process in the enterprise proceeds from the planning, design to implementation and subsequent evaluation of educational activities. The research results show that social enterprises educate their employees, but in most enterprises it is a relatively unsystematic process, with reserves mainly on the theoretical and methodological side, which is mainly hampered by lack of funds and lack of time space. However, in the jungle of social entrepreneurship, there are clear exceptions that, despite all the obstacles, provide their staff with quality education services and care for their development. Keywords social economy, social enterprise, social innovation, development, education, lifelong learning, human resources development, education cycle

The aim of the present thesis is to study the factors that affect social entrepreneurship from the perspective of the entrepreneur. The initial review provides definition of key terminology and a summary of the development of the concept of social economics, the relation between social entrepreneurship and social politics as well as that of social entrepreneurship and social work, and the specifics of company management in social enterprises. Ultimately, a review of the present state of social entrepreneurship in the Czech Republic is presented. The data for qualitative research was collected during interviews with 12 executives of various social enterprises based in 9 regions of the Czech Republic using the semi-structured interview method. Collected data was analyzed using inductive-deductive analysis. The research focuses on the requirements of providing employment for disadvantaged persons and the prerequisites and drawbacks of running a social enterprise. The research has shown that the main drawbacks of social entrepreneurship include insufficient knowledge of the specifics pertaining to the target group of employees; profit-oriented motivation; insufficient business training; excessive demands on the performance of disadvantaged employees; insufficient skills and working habits on the part...

The aim of the thesis is to present the concept of social farming and to see if it is a suitable method of social integration of people with health and social disadvantages. It is an innovative approach that brings together two concepts: multifunctional agriculture and social services. The theoretical part of the thesis clarifies the idea of social economy and social business. It also focuses on social farming in the Czech Republic and Europe. It defines its theoretical background, actors and sources of funding. The thesis examines the link between agricultural activities and social work, benefits and limits of the concept for employees, farmers and the local community, and further focuses on the current problems that social farming in the Czech Republic is facing and that hinder its development. The data was obtained through semi- structured interviews. The results of the research showed countless benefits for all involved. The biggest disadvantage was the ignorance of the concept and the associated underestimation in society.

The diploma thesis is focused on socio-pedagogical means of assistance to the homeless which is provided by social facilities in the Czech Republic in the process of their reintegration. The goal of the thesis is to ascertain, describe and analyse the possibilities of socio-pedagogical assistance to the homeless. The thesis has theoretical-empirical character. In the theoretical part, I concentrate on the topic of homelessness, public housing, system of assistance for the homeless where I mention two approaches of supported living: Housing Ready and Housing First. Other topics include social difficulties and social reintegration of the homeless, social pedagogy and socio-pedagogical means of assistance to the homeless where social rehabilitation, community work and social entrepreneurship belong. The empirical part is devoted to a research. With the usage of semi-structured interviews, this research examines which means of socio-pedagogical assistance to the homeless are used in the process of their social reintegration and how both parties reflect on its usefulness. The interviews were carried out by the clients of the facilities offering socio- pedagogical assistance and the workers who offer this assistance to them. The main findings include that on their reintegration, the homeless deal with a...

This graduation thesis is focused on Following the Principle of Local impact in projects focused on Social Enterprising. First chapters bring theoretical concept of Social Economy and Social Enterprising subjects. Second part of the work contains project of research and analysis of information acquired from companies that participated in a research. The Local impact as a fundamental Principle of Social economy is described on the basis of respondent's answers concerning the communication and cooperation with stakeholders, using variety of local resources, satisfying local needs and participating in community planning.

The diploma thesis focuses on social enterprises and their use of marketing tools for their communication. In its first part the field where they operate within the Czech Republic is laid out including the legislative setting. Since the concept is relatively new here, approaches and inspiration from abroad are a cited. The part dedicated to marketing introduces different approaches to marketing presentations and to the overall communication of social enterprises and social firms. The outcome of this was to portray the possibilities of their communication with their target audiences. The research itself looks at the communication of social enterprises from several viewpoints. First of all it aims to show the approach taken by the subjects of social economy themselves. This is done through questionnaires and content analysis of documents. Also the view on the matter is expressed through an interview with a consultant of NESsT, an organization which deals with the theme of social entrepreneurship. The last angle, which is represented by a questionnaire for a selected segment of the public looks at their view of social enterprises and firms and their communication.

[pt] Para que possamos verdadeiramente avançar em termos de sustentabilidade se faz necessário uma mudança mais profunda de paradigma e comportamento. Sob essa reflexão, este trabalho busca contribuir para a discussão sobre novas formas de valorização e comercialização de produtos alimentícios tradicionais oriundos de pequenos produtores no Brasil. Isso porque, o modelo industrial, pautado na produção de mais do mesmo por unidade de tempo, tomou conta de quase todas as esferas produtivas da sociedade, e mesmo a agricultura passou a ser realizada sob essa ótica. No entanto, as produções artesanais não deixaram de existir, contudo, os produtores passaram a enfrentar desafios para produção, distribuição e comercialização de seus produtos. Nesse cenário, infelizmente, muitos produtores rurais têm acesso restrito ao mercado, e quando o fazem, na maioria das vezes, é de maneira informal, instável e desvalorizada. A incerteza desse processo de comercialização inviabiliza a perpetuação da atividade e, consequentemente, a permanência da família no campo. Este trabalho tem como foco o processo de comercialização da agricultura familiar brasileira, pautada na produção em baixa escala. O estudo foi desenvolvido com o objetivo de compreender como o design contribui para minimizar a fragilidade de comercialização desses produtos alimentícios artesanais, melhorando o escoamento da produção de pequenos produtores rurais, valorizado seus produtos e contribuindo para a sustentabilidade da família no campo a partir de sua atividade econômica principal. Metodologicamente, o trabalho foi realizado a partir de estudo e reflexão teórica, que subsidiaram uma experimentação empírica no caso do empório De-Lá. Os resultados confirmam que é possível romper com a lógica de desvalorização de produtos artesanais brasileiros, utilizando o design para projetar condições que contribuam para o desenvolvimento de modos relacionais humanos mais dialogais e menos discursivos, de maneira a valorizar territórios produtivos (seus produtos, pessoas e tradições) através da aproximação interpessoal. Através da experimentação empírica constatou-se que redes mais fortes e justas entre produtores e consumidores podem ser desenvolvidas, quando há mais informações disponíveis e os canais de comunicação estão abertos. Além disso, averiguou-se que novos modelos de negócio, pautados na prevalência de relações pessoais às comerciais, são possíveis. Isso em escala artesanal, já que na industrial as relações já estão cristalizadas. Conclui-se com a compreensão de que o design pode ser utilizado não apenas em demandas industriais, nas quais já está consolidado, mas também para criar espaços e sistemas que contribuam para maior aproximação interpessoal e o diálogo, aumentando as chances para que o modo relacional Eu-Tu, ou seja relações mais próximas e afetivas, possa acontecer. / [en] In order to move forward in terms of sustainability is necessary a profound paradigm and attitude change. Based on this, the current study seeks to contribute on new forms of appreciation and marketing of traditional food products from brazilian small producers. The industrial model based on more productivity dominated all market, and even agriculture. Despite of this scenario the craft production has persisted and they have faced challenges on producing, distributing and selling their products. Unfortunately, many farmers have restricted access to the market, and when they do, commonly is informal, unstable and devalued way. This doubtful market prevents the maintenance of the agricultural activity and then the family to stay in the rural area. The main goal of this study is the selling process of the Brazilian family farming, based on the production on a small scale. The study was developed in order to understand how the design contributes to minimize the fragility of artisanal food products selling. This may improve the flow of small farms production contributing to rural area family sustainability and keep their products as their main economic activity. Methodologically, the study was conducted from theoretical reflection, which was supported by empirical experimentation of De-lá emporium case. The results confirm that is possible to rupture with the logic of devaluation of Brazilian craft products, using the design to contribute to the development of human relational modes more dialogue and less discursive. Consequently, it will enhance productive territories (its products, people and traditions) through interpersonal approach. It was observed that strongest and fair networks between producers and consumers can be developed when more information is available and the communication channels are opened. In addition, it was established in artisanal scale that new business models, guided by the prevalence of personal relations to business are possible since in industrial scale they are already defined. In conclusion, we can note that the design can be used not only in industrial demand where it is already consolidated, but also to create spaces and systems to contribute to greater interpersonal approach and dialogue, increasing the chances of closer and intimate relationships.

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