Diferenciar-se é uma questão de agregação constante de valor, pensamento enxuto, retenção de talentos, atenção as boas práticas de gestão e a todas as partes envolvidas. Alcança sua missão aquela organização que aproveita o maior número de oportunidades lançadas a todos, porém aproveitadas por aqueles que as identificam e executam ações a frente dos demais. Manter essa atitude de vanguarda é o grande desafio que se lança. E a resposta a esta necessidade, a história de gestão e empreendedorismo nos mostra que não haverá resposta definitiva nem mecanismo permanente eficaz. É inserido neste contexto, que este projeto se desenvolve, buscando observar dentro de uma indústria de bebidas, o que seu método de custeio atual contribui para a busca de sua missão e implantar os conceitos atualmente modernos de time driven activity-based costing, voltando-as cada vez mais para a agregação de valor. / The ability to differentiate oneself as a professional is a matter of constant aggregation of value, lean thinking, retaining talent, attention to good management practices and to all parties involved. The company which can achieve its mission is the one that takes advantage of the greater number of opportunities thrown at all involved, however, seized by those who identify and take action ahead of others. Being able to maintain that vanguard attitude is the greatest challenge. In response to this need, the history of management and entrepreneurship shows us that there will be no definitive answer or an effective permanent mechanism. It is in this context that this project is developed, aiming to observe within a beverage industry, what its current cost method contributes to the pursuit of its mission and implement the modern concepts time driven activity-based costing, focusing constantly on the added value.

O presente trabalho tem por objetivo demonstrar a importância da utilização de instrumentos adequados para mensurar o retorno obtido através do relacionamento com os clientes. Inúmeras são as tentativas de buscar alguma forma de diferenciação com relação aos concorrentes, visando obter o reconhecimento e a preferência desses clientes, seja através de produtos diferenciados, em tamanhos, embalagens, estrutura, seja no nível de serviços ofertados desde a venda, passando por entrega, pós venda, entre outros. Além de demonstrar que a utilização de metodologias tradicionais de custeio pode gerar informações inadequadas, e como consequência, decisões distorcidas, será sugerida uma abordagem diferenciada, através da aplicação do conceito de gestão estratégica de custos, mais especificamente, da metodologia Time Driven Activity Based Costing (TDABC). O trabalho sugere a construção de um instrumento que viabilize a identificação de informações mais precisas sobre a real rentabilidade dos clientes, mediante os diferentes produtos e níveis de serviços ofertados. / This final paper has the objective of demonstrating the importance of the correct usage of some tools to measure the response obtained through the relationship built with customers. The attempts to reach, somehow, the differentiation towards the competitors are countless, always trying to obtain the acknowledgment and preference of these customers. This can be through differentiated products, in terms of size, packaging, structure or in terms of the service level offered from sale, going through delivery, after sales, among others. Besides demonstrating that the usage of traditional methodologies can generate inadequate information, and as a consequence, distorted decisions, a differentiated approach will be suggested, through the application of the concept of strategic cost management, more specifically, Time Driven Activity Based Costing (TDABC). This paper suggests the development of a tool that makes the identification of more precise information possible about the real profitability of clients, concerning the different products and levels of services offered.

No início da década de 80, surgiu o ABC, que era considerado uma metodologia que respondia a todas as dificuldades encontradas nos métodos tradicionais, sobre o direcionamento dos custos indiretos aos produtos. Porém algumas dificuldades forma encontradas neste método e poucas são as empresas que apuram custos utilizando o Actitivy Based Costing (ABC). No intuito de resolver estes problemas, Kaplan e Anderson (2004; 2007) sugerem a abordagem TDABC, nas quais eles consideram uma metodologia de fácil implementação e de resultados de gestão de custos, mais rápidos. Sendo assim, dissertação objetiva contribuir na identificação das diferenças e semelhanças entre a metodologia Time-Driven Activity Based Costing (TDABC) em relação ao Actitivy Based Costing (ABC), se são observadas em estudos relatados na literatura e da possibilidade de pontuá-las. E se as vantagens apresentadas por seus proponentes possam ser constatadas. Pois diversas são as tentativas de implementar um modelo de gestão de custos, nas quais os tomadores de decisão possam basear-se com rapidez nas informações de custos na acuracidade dos dados oriundos da metodologia de custeio. / In the early 80s, came to ABC, which was considered a methodology to answer all the difficulties encountered in traditional methods, on the direction of the indirect costs to products. However some difficulties encountered in this method and form there are few companies which process costs using the Actitivy Based Costing (ABC). In order to solve these problems, Kaplan and Anderson (2004, 2007) suggest the TDABC approach, in which they consider an easy implementation methodology and results of management costs, faster. Thus, dissertation aims to contribute in identifying the differences and similarities between the methodology Time-Driven Activity Based Costing (TDABC) compared to Actitivy Based Costing (ABC), if they are found in studies reported in the literature and the opportunity to punctuate them. And if the advantages presented by its proponents can be found. Because there are several attempts to implement a cost management model, in which decision makers can rely on the information quickly in the accuracy of cost data from the costing methodology.

Diferenciar-se é uma questão de agregação constante de valor, pensamento enxuto, retenção de talentos, atenção as boas práticas de gestão e a todas as partes envolvidas. Alcança sua missão aquela organização que aproveita o maior número de oportunidades lançadas a todos, porém aproveitadas por aqueles que as identificam e executam ações a frente dos demais. Manter essa atitude de vanguarda é o grande desafio que se lança. E a resposta a esta necessidade, a história de gestão e empreendedorismo nos mostra que não haverá resposta definitiva nem mecanismo permanente eficaz. É inserido neste contexto, que este projeto se desenvolve, buscando observar dentro de uma indústria de bebidas, o que seu método de custeio atual contribui para a busca de sua missão e implantar os conceitos atualmente modernos de time driven activity-based costing, voltando-as cada vez mais para a agregação de valor. / The ability to differentiate oneself as a professional is a matter of constant aggregation of value, lean thinking, retaining talent, attention to good management practices and to all parties involved. The company which can achieve its mission is the one that takes advantage of the greater number of opportunities thrown at all involved, however, seized by those who identify and take action ahead of others. Being able to maintain that vanguard attitude is the greatest challenge. In response to this need, the history of management and entrepreneurship shows us that there will be no definitive answer or an effective permanent mechanism. It is in this context that this project is developed, aiming to observe within a beverage industry, what its current cost method contributes to the pursuit of its mission and implement the modern concepts time driven activity-based costing, focusing constantly on the added value.

This master´s thesis analyses and values state-of-the-art of debts control in company Becker Acroma spol. s r.o. Includes projects and provisions which call into financial standing valuation of the company´s customers system which will be improves to debts control and which call into better customers solvent morale.

My thesis mainly deals with Activity Based Costing (ABC), but focuses also on the matters related to traditional costing. Based on the current-state analysis of a selected manufacturing enterprise, in particular in the area of costing, a primary ABC model that is applicable in the conditions of the enterprise has been designed. The last part of the thesis presents a comparison between the results achieved while using a traditional product costing method and ABC methodology.

This thesis deals with the application of Business Intelligence (BI) to support the corporate performance management in ISS Europe, spol. s r. o. This company provides licences and implements original software products as well as third-party software products. First, an analysis is conducted in the given company, which then serves as basis for the implementation of the BI solution that should be interconnected with the company strategies. The main goal is the implementation of a pilot BI solution to aid the monitoring and optimisation of corporate performance. Among secondary goals are the analysis of related concepts, business strategy analysis, strategic goals and systems identification and the proposition and implementation of a pilot BI solution. In its theoretical part, this thesis focuses on the analysis of concepts related to corporate performance and BI implementations and shortly describes the company together with its business strategy. The following practical part is based on the theoretical findings. An analysis of the company is carried out using the Balanced Scorecard (BSC) methodology, the result of which is depicted in a strategic map. This methodology is then supplemented by the Activity Based Costing (ABC) analytical method, which divides expenses according to assets. The results are informational data about which expenses are linked to handling individual developmental, implementational and operational demands for particular contracts. This is followed by an original proposition and the implementation of a BI solution which includes the creation of a Data Warehouse (DWH), designing Extract Transform and Load (ETL) and Online Analytical Processing (OLAP) systems and generating sample reports. The main contribution of this thesis is in providing the company management with an analysis of company data using a multidimensional perspective which can be used as basis for prompt and correct decision-making, realistic planning and performance and product optimisation.

[ES] Las exportaciones de Ecuador han estado caracterizadas por productos primarios (Petróleo crudo, banano y plátano, café, camarón, cacao, abacá, madera, atún, pescado, flores naturales) y por productos industrializados (derivados de petróleo, café elaborado, elaborados de cacao, harina de pescado, otros elaborados del producto del mar, químicos y fármacos, manufacturas de metales, sombreros, manufacturas de textiles). Las exportaciones de Ecuador en el período 2017-2021 han estado sobre los 20 mil millones de dólares, de los cuales el 80% corresponde a productos primarios y el 20% a productos industrializados. Dentro de los productos primarios la participación del petróleo crudo ha ido disminuyendo al pasar del 42% en el 2017 a 34% en el 2021, en cambio el resto de productos primarios ha pasado del 58% en el 2017 al 66% en el 2021. Estas cifras significan que la especialización de Ecuador es netamente agrícola. En este contexto la presente investigación titulada "Diseño de un modelo para mejorar la competitividad del sector florícola ecuatoriano" apunta a contribuir el sector agrícola ecuatoriano. Para el efecto el estudio contempló las siguientes investigaciones: a) Competitividad del sector florícola ecuatoriano, para lo cual se aplicó la metodología de Balassa, que determinó que Ecuador y Colombia tienen una fuerte ventaja comparativa en comparación con los países exportadores estudiados como son: Países Bajos, Kenia y Etiopía. Se concluye que Ecuador debe aplicar estrategias de marketing, como es el desarrollo del mercado, para lograr el posicionamiento de su exportación en la Unión Europea que en la actualidad es el principal mercado de flores cortadas del mundo. Otra estrategia que debe aplicar Ecuador es la diversificación relacionada que especifica que se debe aplicar la producción de flores cortadas hacia otras variedades como son crisantemos, claveles, flores y capullos, lirios y orquídeas, que actualmente forman parte del mercado mundial. b) Análisis comparativo de los modelos de la cadena de suministro: ABC, BSC y SCOR, se aplicó una revisión de la literatura, se encontró que el modelo SCOR es una herramienta muy poderosa para estructura, evaluar y comparar las prácticas y el desempeño de la cadena de suministro. El modelo SCOR propone un enfoque integrado que se basa en la concepción de una estructura interconectada que une procesos, incluye métricas de desempeño, mejores prácticas y tecnología con el objeto de la mejora continua de la cadena de suministro. c) Análisis de desempeño de la cadena de suministro del sector florícola ecuatoriano, por métricas, aplicando SCOR y AHP. Para este estudio se aplicó la metodología SCOR y AHP y dio como resultado que los procesos Devolución y Gestión registran las puntuaciones más bajas, y por lo tanto los agentes del sector florícola deberían trabajar más sobre estos procesos para su mejora. Del estudio realizado a la cadena de suministro del sector florícola ecuatoriano se concluye que el modelo SCOR junto con AHP constituyen una adecuada metodología para el análisis de la cadena de suministro del sector florícola, y particularmente del sector florícola ecuatoriano. Los resultados de este estudio muestran las posibilidades tan interesantes que se abren con la aplicación conjunta, para identificar los aspectos más críticos en la SC de un sector con el objeto de introducir mejoras. d) Análisis del desempeño de la cadena de suministro del sector florícola ecuatoriano, por procesos, subprocesos, actividades y tareas, aplicando SCOR y AHP. Se aplicó la metodología SCOR y AHP. Se determinó que de las 29 empresas estudiadas el desempeño tuvo como resultado el 85% de rendimiento calificándose como "bueno". La investigación contribuye a la literatura científica con una propuesta metodológica que utiliza el modelo SCOR con AHP para medir el rendimiento de la cadena de suministro. El modelo propuesto permite analizar el desempeño de la cadena de suministro a nivel sectorial. / [CA] Les exportacions de l'Equador han estat caracteritzades per productes primaris (Petroli cru, bananer i plàtan, café, gambeta, cacau, *abacá, fusta, tonyina, peix, flors naturals) i per productes industrialitzats (derivats de petroli, café elaborat, elaborats de cacau, farina de peix, altres elaborats del producte de la mar, químics i fàrmacs, manufactures de metalls, barrets, manufactures de tèxtils). Les exportacions de l'Equador en el període 2017-2021 han estat sobre els 20 mil milions de dòlars, dels quals el 80% correspon a productes primaris i el 20% a productes industrialitzats. Dins dels productes primaris la participació del petroli cru ha anat disminuint en passar del 42% en el 2017 a 34% en el 2021, en canvi la resta de productes primaris ha passat del 58% en el 2017 al 66% en el 2021. Aquestes xifres signifiquen que l'especialització de l'Equador és netament agrícola. En aquest context la present investigació titulada "Disseny d'un model per a millorar la competitivitat del sector *florícola equatorià" apunta a contribuir el sector agrícola equatorià. Per a l'efecte l'estudi va contemplar les següents investigacions: a) Competitivitat del sector *florícola equatorià, per a això es va aplicar la metodologia de *Balassa, que va determinar que l'Equador i Colòmbia tenen un fort avantatge comparatiu en comparació amb els països exportadors estudiats com són: Països Baixos, Kenya i Etiòpia. Es conclou que l'Equador ha d'aplicar estratègies de màrqueting, com és el desenvolupament del mercat, per a aconseguir el posicionament de la seua exportació a la Unió Europea que en l'actualitat és el principal mercat de flors tallades del món. Una altra estratègia que ha d'aplicar l'Equador és la diversificació relacionada que especifica que s'ha d'aplicar la producció de flors tallades cap a altres varietats com són crisantems, clavells, flors i capolls, lliris i orquídies, que actualment formen part del mercat mundial. b) Anàlisi comparativa dels models de la cadena de subministrament: ABC, *BSC i *SCOR, es va aplicar una revisió de la literatura, es va trobar que el model *SCOR és una eina molt poderosa per a estructura, avaluar i comparar les pràctiques i l'acompliment de la cadena de subministrament. El model *SCOR proposa un enfocament integrat que es basa en la concepció d'una estructura interconnectada que uneix processos, inclou mètriques d'acompliment, millors pràctiques i tecnologia amb l'objecte de la millora contínua de la cadena de subministrament. c) Anàlisi d'acompliment de la cadena de subministrament del sector *florícola equatorià, per mètriques, aplicant *SCOR i *AHP. Per a aquest estudi es va aplicar la metodologia *SCOR i *AHP i va donar com a resultat que els processos Devolució i Gestió registren les puntuacions més baixes, i per tant els agents del sector *florícola haurien de treballar més sobre aquests processos per a la seua millora. De l'estudi realitzat a la cadena de subministrament del sector *florícola equatorià es conclou que el model *SCOR juntament amb *AHP constitueixen una adequada metodologia per a l'anàlisi de la cadena de subministrament del sector *florícola, i particularment del sector *florícola equatorià. Els resultats d'aquest estudi mostren les possibilitats tan interessants que s'obrin amb l'aplicació conjunta, per a identificar els aspectes més crítics en la *SC d'un sector a fi d'introduir millores. d) Anàlisi de l'acompliment de la cadena de subministrament del sector *florícola equatorià, per processos, *subprocesos, activitats i tasques, aplicant *SCOR i *AHP. Es va aplicar la metodologia *SCOR i *AHP. Es va determinar que de les 29 empreses estudiades l'acompliment va tindre com a resultat el 85% de rendiment qualificant-se com a "bo". La investigació contribueix a la literatura científica amb una proposta metodològica que utilitza el model *SCOR amb *AHP per a mesurar el rendiment de la cadena de subministrament. El model proposat permet analitzar l'acompliment de la c / [EN] Ecuador's exports have been characterized by primary products (crude oil, bananas and plantains, coffee, shrimp, cocoa, cocoa, abaca, wood, tuna, fish, natural flowers) and industrialized products (petroleum derivatives, processed coffee, processed cocoa, fishmeal, other processed seafood, chemicals and pharmaceuticals, manufactured metals, hats, manufactured textiles). Ecuador's exports in the period 2017-2021 have been over US$20 billion, of which 80% corresponds to primary products and 20% to industrialized products. Within primary products the participation of crude oil has been decreasing going from 42% in 2017 to 34% in 2021, on the other hand the rest of primary products has gone from 58% in 2017 to 66% in 2021. These figures mean that Ecuador's specialization is purely agricultural. In this context, the present research entitled "Design of a model to improve the competitiveness of the Ecuadorian flower sector" aims to contribute to the Ecuadorian agricultural sector. For this purpose, the study contemplated the following research: a) Competitiveness of the Ecuadorian flower sector, for which the Balassa methodology was applied, which determined that Ecuador and Colombia have a strong comparative advantage compared to the exporting countries studied such as: Netherlands, Kenya and Ethiopia. It is concluded that Ecuador should apply marketing strategies, such as market development, to achieve export positioning in the European Union, which is currently the main market for cut flowers in the world. Another strategy that Ecuador should apply is related diversification, which specifies that it should apply the production of cut flowers to other varieties such as chrysanthemums, carnations, flowers and buds, lilies and orchids, which are currently part of the world market. b) Comparative analysis of supply chain models: ABC, BSC and SCOR, a literature review was applied, and it was found that the SCOR model is a very powerful tool for structuring, evaluating and comparing supply chain practices and performance. The SCOR model proposes an integrated approach based on the concept of an interconnected structure that links processes, includes performance metrics, best practices and technology for the purpose of continuous improvement of the supply chain. c) Performance analysis of the supply chain of the Ecuadorian flower sector, by metrics, applying SCOR and AHP. For this study, the SCOR and AHP methodology was applied and resulted in the Return and Management processes registering the lowest scores, and therefore the floriculture sector agents should work more on these processes for their improvement. From the study of the supply chain of the Ecuadorian flower sector, it is concluded that the SCOR model together with AHP is an adequate methodology for the analysis of the supply chain of the flower sector, and particularly of the Ecuadorian flower sector. The results of this study show the interesting possibilities opened up by their joint application to identify the most critical aspects of a sector's SC in order to introduce improvements. d) Analysis of the performance of the Ecuadorian flower supply chain, by processes, sub-processes, activities and tasks, applying SCOR and AHP. The SCOR and AHP methodology was applied. It was determined that of the 29 companies studied, the performance resulted in 85% of performance, qualifying as "good". The research contributes to the scientific literature with a methodological proposal that uses the SCOR model with AHP to measure supply chain performance. The proposed model allows the analysis of supply chain performance at the sector level. / Rodríguez Mañay, LO. (2023). Diseño de un modelo para mejorar la competitividad de la cadena de suministro del sector florícola ecuatoriano [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/194338