The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.

Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. This has formulated our research question: How does green marketing affect adventure tourism? Methodology: A qualitative research method offers a deeper understanding of the effects of green marketing in the context of recreational dive tourism sector which is currently one of the fastest growing categories of adventure tourism. The study has followed an abductive research approach with an inductive initial departure and thereafter a simultaneously assemble of a theoretical framework during the sequence of conducting ten in-depth interviews. Conclusion: During this study we have identified tendencies deriving from the empirical findings and the literature review. The theoretical implications of this thesis involve filling the research gap of green marketing in a context of dive and adventure tourism. Furthermore, the practical implications involve that an implementation of green marketing can imply competitive advantages and exert a strong differentiation effect on brands. Thus, the integration of green performances and the communication sustainability could facilitate the dive tourism sector’s development towards increased environmental awareness. We further argue that the effects of green marketing in the dive tourism could be applicable in other categories of adventure tourism due to its dependency on nature and the current increasing trend of environmental awareness.

Made available in DSpace on 2016-06-02T19:29:47Z (GMT). No. of bitstreams: 1 TeseAFOJ.pdf: 11187778 bytes, checksum: 462000f6ac82f05891889c3c9f558c9e (MD5) Previous issue date: 2003-03-21 / Financiadora de Estudos e Projetos / The adventure tourism in Brotas city, Brazil, is an alternative economical viable contributing to the development socioeconomic of city. The resources natural the exist in Brotas they are the base for the practice of several sports as cannoning, mountain bike, boia-cross , and others. This work have objective to estimate valuate of benefits socioeconomic flowed of resources natural s for the activities of adventure sports. The used method was use direct of resources natural. The environmental valuation became efficient for estimate the several goods and services coming of use of elements natural s in Brotas city. However, the municipal district request one environmental planning addressed to management of the tourism so that actives association to the tourism promote the development sustainable in Brotas city. / A região de Brotas, interior de São Paulo, está inserida em um contexto geográfico composto por Cuestas, vários mananciais e uma vegetação predominantemente de Cerrado e fragmentos de floresta semidecidual que propiciou a este município experimentar nos últimos dez anos uma nova alternativa econômica com base no turismo de aventura. Os recursos naturais existentes nesse município são a base para prática de diversos esportes de aventura. As cachoeiras distribuídas pelo município possibilitam a prática de canyoning e banhos. Os paredões possibilitam a pratica de rapel e escalada e o relevo para o exercício de cavalgadas, caminhadas em trilhas com diversos níveis de dificuldade, moutain bike , motocross que em associação com a vegetação compõem um cenário único para apreciar a visão cênica da paisagem e realização do arvorismo e da tiroleza. Os córregos e rios, em especial o rio Jacaré Pepira, servem de aporte à prática de raffting , de bóiacross , de caiaque e natação. Por estas razões os recursos naturais têm se tornado centro de atenções tanto pelo seu usufruto com fins econômicos, como para pesquisas cientificas. Neste contexto, este trabalho teve como objetivo estimar o valor econômico dos benefícios sócio-econômicos derivados do uso direto dos recursos naturais utilizados como aporte para a prática de atividades de turismo de aventura de Brotas, SP. Os resultados obtidos demonstraram que o método de valoração empregado mostrou-se eficaz servindo de subsidio para as tomadas de decisões para a iniciativa privada e pública para promover o crescimento do município e ao mesmo tempo para justificar as medidas de preservação ambiental como uma ferramenta de promoção ao fomento econômico. Áreas com medidas de proteção ambiental eficazes que condicionam manejo ambiental adequado das áreas que envolvem os recursos naturais, aporte das atividades de esportes de aventura, foram responsáveis pela obtenção de valores monetários consideráveis, demonstrando que há relação direta entre o nível de conservação ambiental e os Valores Econômico Totais (VET). O Valor Econômico Total das atividades associadas ao turismo de aventura encontram-se em fase de desenvolvimento sócio-econômico antecedente ao ponto clímax de usufruto. O turismo de aventura em Brotas é um agente promotor para o desenvolvimento do município ao mesmo tempo em que se torna um forte elemento para conservar o patrimônio natural que serve de aporte para a prática dos esportes radicais aumentando o valor econômico obtido dos benefícios sócio-econômicos.

A pesquisa tem como tema o Turismo de Aventura praticado pelo deficiente visual. A escolha foi feita em função de motivações pessoais e da relevância do assunto no âmbito do turismo, no momento em que se ampliam as possibilidades de reconhecimento da cidadania das pessoas portadoras de algum tipo de deficiência. O estudo teve como participantes portadores de deficiência visual congênita e adquirida. O referencial teórico pertinente ao Turismo de Aventura e a Deficiência Visual ainda é muito escasso, mas não foi fator que impedisse a realização da pesquisa, uma vez que o propósito foi produzir um trabalho acadêmico que abrisse mais uma janela no âmbito do turismo. Sob perspectiva do paradigma qualitativo, utilizou-se a metodologia descritiva do tipo estudo de caso. O quadro teórico engloba os seguintes tópicos: a) análise do objeto de estudo em questão; b) o turismo de aventura; c) a deficiência; d) estudo da deficiência visual, especificidades e características dos participantes; e) descrição das atividades de aventura como arvorismo, escalada, rapel e tirolesa; e, f) procedimentos técnicos que nortearam a realização das atividades. Os participantes do estudo foram 7 pessoas portadoras de cegueira congênita e adquirida na faixa etária entre 31 a 74 anos. A pesquisa de campo foi realizada no Alpen Park, na cidade de Canela/RS, local em que são oferecidos pela Empresa Atitude, Ecologia e Turismo atividades de Turismo de Aventura. O procedimento utilizado como os deficientes visuais nas atividades de aventura estudadas seguiu a mesma rotina utilizada com videntes. A coleta de informações englobou registros de dados cadastrais dos participantes, entrevistas semiestruturadas aplicada aos participantes, memoriais descritivos elaborados pelos participantes após a realização das atividades de aventura, memorial descritivo elaborado pela pesquisadora a partir das observações de campo, análise de vídeos e de acervo fotográfico construído a partir da experiência empírica com os DVs. As informações recolhidas são descritas e analisadas à luz do problema e dos sujeitos do estudo. As discussões e interpretação das informações se dão a partir de unidades de significados e categorias de análise. Os resultados apontam que o turismo de aventura é percebido pelos deficientes visuais como uma atividade que lhes proporciona satisfação e bem estar na superação do que poderia ser limitador aos portadores desta deficiência. O estudo indicou que não há necessidade de adaptações técnicas para que os DV pratiquem e desfrutem do turismo de aventura. O Turismo de Aventura é um segmento de mercado latente e pronto para ser explorado inclusive com deficientes visuais. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-06-04T19:44:32Z No. of bitstreams: 1 Dissertacao Denise Holleben.pdf: 16920103 bytes, checksum: 0d6877c29c24e4fe42db54b72dd1c58e (MD5) / Made available in DSpace on 2014-06-04T19:44:33Z (GMT). No. of bitstreams: 1 Dissertacao Denise Holleben.pdf: 16920103 bytes, checksum: 0d6877c29c24e4fe42db54b72dd1c58e (MD5) / The research is about the Adventure Tourism practiced by visual disability. The choice was made based on personal motivations and the relevance of the issue within the tourism, when we are expand the possibilities of recognition of the citizenship of people with some type of disability. The study participants as people with visual disabilities congenital and acquired. The theoretical framework relevant to the Adventure Tourism and Visual Disabilities is still scarce, but they are not factors which prevent the achievement of research, since the purpose was producing a scholarly work that opens another window in the context of tourism. On a qualitative view of the paradigm, we used the methodology of the descriptive type of case study. The theoretical framework includes the following topics: a) analysis of the object of study in question; b) the adventure tourism; c) the disability; d) the disability visual study, specificities and characteristics of the participants; e) description of the activities like trees adventures, climbing, rappel and tyrol, and f) technical procedures that guided the implementation of activities. The participants were 7 people with congenital and acquired blindness in the age group between 31 to 74 years. The fieldwork was realized in Alpen Park, located in Canela/RS, where they are supplied by the Company Attitude, Ecology and Tourism Activities of Adventure Tourism. The procedure used for the visual disabilities in activities of adventure studied followed routine used with visionaries. Data collection included records of cadastral data of the participants, semi-applied to interview participants, descriptive memorial prepared by the participants after the completion of the activities of adventure, descriptive memorial developed by the researcher from the field observations, analysis of video and photographic collection constructed from the empirical experience with the DVS. The information collected is described and analyzed in light of the problem and subject of study. The discussion and interpretation of information is given as units of meaning and categories of analysis. The results indicate that the adventure tourism is perceived by the blind as an activity that provides them satisfaction and well being in overcoming what might be limiting this to people with these disabilities. The study indicated that there is no need for technical adaptations to the DVS practice and enjoy the adventure tourism. The Adventure Tourism is a latent market segment and ready to be exploited even with the blind.

1 Univerzita Karlova v Praze Přírodovědecká fakulta Katedra sociální geografie a regionálního rozvoje Studijní program: Geografie Studijní obor: Regionální a politická geografie Jan Michna POTENCIÁL DOBRODRUŽNÉHO CESTOVNÍHO RUCHU V KRÁLOVÉHRADECKÉM KRAJI POTENTIAL OF THE ADVENTURE TOURISM IN THE HRADEC KRÁLOVÉ REGION Diplomová práce Praha 2017 Vedoucí diplomové práce: RNDr. Jiří Vágner, Ph.D. 2 Potential of the adventure tourism in the hradec králové region Abstract This thesis deals with the characteristics of adventure tourism with a specific focus on selected adventure activities in the Hradec Králové Region. The first part focuses on the theoretical concepts of selected issues, the development of this fast growing form of tourism and offers an overview of approaches to assess the territorial potential for tourism. The empirical part is based on the evaluation of the geographical potential for selected activities of adventure tourism with usage of geoinformation systems. The benefits of this thesis include defining the most important destinations of adventure tourism in the region and, above all, finding new places with appropriate natural potential to develop adventure activities that could be an alternative to already established destinations. The results showed that even though the Hradec Králové...

A pesquisa tem como tema o Turismo de Aventura praticado pelo deficiente visual. A escolha foi feita em função de motivações pessoais e da relevância do assunto no âmbito do turismo, no momento em que se ampliam as possibilidades de reconhecimento da cidadania das pessoas portadoras de algum tipo de deficiência. O estudo teve como participantes portadores de deficiência visual congênita e adquirida. O referencial teórico pertinente ao Turismo de Aventura e a Deficiência Visual ainda é muito escasso, mas não foi fator que impedisse a realização da pesquisa, uma vez que o propósito foi produzir um trabalho acadêmico que abrisse mais uma janela no âmbito do turismo. Sob perspectiva do paradigma qualitativo, utilizou-se a metodologia descritiva do tipo estudo de caso. O quadro teórico engloba os seguintes tópicos: a) análise do objeto de estudo em questão; b) o turismo de aventura; c) a deficiência; d) estudo da deficiência visual, especificidades e características dos participantes; e) descrição das atividades de aventura como arvorismo, escalada, rapel e tirolesa; e, f) procedimentos técnicos que nortearam a realização das atividades. Os participantes do estudo foram 7 pessoas portadoras de cegueira congênita e adquirida na faixa etária entre 31 a 74 anos. A pesquisa de campo foi realizada no Alpen Park, na cidade de Canela/RS, local em que são oferecidos pela Empresa Atitude, Ecologia e Turismo atividades de Turismo de Aventura. O procedimento utilizado como os deficientes visuais nas atividades de aventura estudadas seguiu a mesma rotina utilizada com videntes. A coleta de informações englobou registros de dados cadastrais dos participantes, entrevistas semiestruturadas aplicada aos participantes, memoriais descritivos elaborados pelos participantes após a realização das atividades de aventura, memorial descritivo elaborado pela pesquisadora a partir das observações de campo, análise de vídeos e de acervo fotográfico construído a partir da experiência empírica com os DVs. As informações recolhidas são descritas e analisadas à luz do problema e dos sujeitos do estudo. As discussões e interpretação das informações se dão a partir de unidades de significados e categorias de análise. Os resultados apontam que o turismo de aventura é percebido pelos deficientes visuais como uma atividade que lhes proporciona satisfação e bem estar na superação do que poderia ser limitador aos portadores desta deficiência. O estudo indicou que não há necessidade de adaptações técnicas para que os DV pratiquem e desfrutem do turismo de aventura. O Turismo de Aventura é um segmento de mercado latente e pronto para ser explorado inclusive com deficientes visuais. / The research is about the Adventure Tourism practiced by visual disability. The choice was made based on personal motivations and the relevance of the issue within the tourism, when we are expand the possibilities of recognition of the citizenship of people with some type of disability. The study participants as people with visual disabilities congenital and acquired. The theoretical framework relevant to the Adventure Tourism and Visual Disabilities is still scarce, but they are not factors which prevent the achievement of research, since the purpose was producing a scholarly work that opens another window in the context of tourism. On a qualitative view of the paradigm, we used the methodology of the descriptive type of case study. The theoretical framework includes the following topics: a) analysis of the object of study in question; b) the adventure tourism; c) the disability; d) the disability visual study, specificities and characteristics of the participants; e) description of the activities like trees adventures, climbing, rappel and tyrol, and f) technical procedures that guided the implementation of activities. The participants were 7 people with congenital and acquired blindness in the age group between 31 to 74 years. The fieldwork was realized in Alpen Park, located in Canela/RS, where they are supplied by the Company Attitude, Ecology and Tourism Activities of Adventure Tourism. The procedure used for the visual disabilities in activities of adventure studied followed routine used with visionaries. Data collection included records of cadastral data of the participants, semi-applied to interview participants, descriptive memorial prepared by the participants after the completion of the activities of adventure, descriptive memorial developed by the researcher from the field observations, analysis of video and photographic collection constructed from the empirical experience with the DVS. The information collected is described and analyzed in light of the problem and subject of study. The discussion and interpretation of information is given as units of meaning and categories of analysis. The results indicate that the adventure tourism is perceived by the blind as an activity that provides them satisfaction and well being in overcoming what might be limiting this to people with these disabilities. The study indicated that there is no need for technical adaptations to the DVS practice and enjoy the adventure tourism. The Adventure Tourism is a latent market segment and ready to be exploited even with the blind.

No description available.

Aim of diploma work is, how already alone title prompt, estimation of role marketing at formation of tourist trade's products. At the beginning of diploma work are given purposes and hypotheses of work, that are at the close either disproved, or confirmeds. In chapter with title: {\clqq} literary research" are then determinate individual notions, concerning given to problems. Feature work is divided on analysis tourist trade in the Pilsner City, part of those analyses is also SWOT analysis. Further are in work reviewed record of talks, that were proceeding in travel offices. In next parts of work is analysis of single parts suggested product. At last part will marketing proposal of product (package), wherein will share more private subjects, but also the Pilsner City.

The goal of this dissertation is to create a real project for a new product of tourism, which will be able to come reality during 2016. This new product is combination of trip, discovering local food and local producers of traditional meals and cooking lessons. The first part of this work focuses on traveling, new trend in it and marketing in tourist trade. The second part is dedicated to concrete business plan. Submitter is company O.C. Business Group s.r.o. and also is a implementer. This company had specific demands and this work fits with them. The business plan shows high potential in that tourist product.

Äventyrsturism är en form av naturrelaterad turism där aktiviteter med olika grad av risk står i fokus för upplevelsen. Globalt har äventyrsturism kommit att bli en bransch som växer, samtidigt som den utgör en viktig inkomstkälla för många av de samhällen som erbjuder upplevelser inom konceptet. Men det är inte en upplevelse fri från risk utan riskfaktorer relaterade till miljö, väder och individen själv finns ofta närvarande vid naturrelaterade upplevelser vilket kan ge upphov till allvarliga händelser och tillbud oavsett om aktivitetens risknivå är låg eller hög. Forskning visar att individorienterade åtgärder ofta får står i fokus när åtgärder rekommenderas samtidigt som flera forskare menar att riskhantering behöver utgå från ett holistiskt perspektiv där samverkan mellan aktörer i branschen är betydande för hanteringen av risker. Syftet med den här uppsatsen är att undersöka hur det säkerhetsförebyggande arbetet genom samverkan utvecklas och upprätthålls med Fjällsäkerhetsrådet i spetsen. Studien har genomförts med en kvalitativ metod där materialet till studien har samlats in genom 13 intervjuer med. Intervjuerna har sedan transkriberats och analyserats med en kvalitativ innehållsanalys och resultatet presenterar likheter och olikheter mellan respondenternas upplevelser. Resultatet visar att det finns flera likheter, men också skillnader i hur respondenterna upplever det lokala inom det säkerhetsfrämjande arbetet. Men också likheter gällande betydelsen av samverkan där respondenterna upplever att samverkan bidrar till att bygga upp och stärka relationerna mellan aktörerna. Samtidigt finns det vissa skillnader i hur respondenterna uppfattar lagstiftningen och flera respondenter upplever dessutom att det finns en del utmaningar inom kommunikation och med att nå ut med information, men också utmaningar i form av bristande skadeövervakning och begränsade möjligheter till att utvärdera åtgärder. / Adventure tourism is a form of nature-related tourism where activities with varying degrees of risk are in focus for the experience. Globally, adventure tourism has become a growing industry while at the same time being an important source of income for many of the communities that offer experiences within the concept. But it isn´t an experience free from risk. Risk factors related to the environment, weather and the individual himself are often present in nature-related experiences which can give rise to serious events and incidents regardless of whether the risk level in activity's is high or low. Research shows that individual-oriented measures may often be in focus when measures are recommended, while several researchers believe that risk management needs to be based on a holistic perspective where collaboration between actors in the industry is significant for risk management.   The purpose of this thesis is to investigate how the safety prevention work through collaboration is developed and maintained with the Mountain Safety Council at the forefront. The study was conducted using a qualitative method where the material for the study was collected through 13 interviews. The interviews have then been transcribed and analyzed with a qualitative content analysis and the results present similarities and differences between the respondents´ perspectives.   The results show that there are several similarities, but also differences in how the respondents experience the local in the security promotion work. But also similarities regarding the importance of collaboration where the respondents feels that collaboration contributes to building and strengthening the relationships between the actors. At the same time, there are some differences in how the respondents perceive the legislation and several respondents also experience that there are some challenges in communication and reaching out with information. But also challenges in the form of lack of injury surveillane and limited opportunities to evaluate measures.