The thesis is aimed at business plan forming for a company establishment, which would provide services in area of grafic design and advertising. This thesis includes all specifics taken into consideration at business plan realization. The contents of this business plan are the environment analysis, financial plan, evaluation of investments and risk analysis.

El presente artículo pretende mostrar parte de la realidad de la configuración, a nivel de género, de los equipos del departamento de creatividad en la industria publicitaria limeña. Se presenta, en un primer momento, una investigación teórica que recorre la historia de la mujer en el ámbito laboral y luego, de manera específica en la publicidad. Esto se respalda con indagación cualitativa realizada a través del método de entrevistas, a los principales directores de esta industria. Así, se responde, de manera no concluyente, cuáles son los principales factores que limitan la presencia femenina en los departamentos creativos de las agencias de publicidad. / This article intends to show part of the reality of the configuration, at gender level, of the teams of the creativity departments in Lima advertising industry. It presents, at first, a theoretical research that covers the history of women in the working environment and specifically in advertising. This is supported by qualitative research carried out through the method of interviews with the heads of the industry. Thus, it is answered, inconclusively, which are the main factors that limit the female share in the creative departments of advertising agencies. / Tesis

Магистерская диссертация выполнена на 88 страницах, содержит 13 таблиц, 31 рисунков, 51 использованных источников. Актуальность работы заключается в разрешении противоречия между необходимостью вести эффективный автоматизированный контроль и учет деятельности на предприятии и отсутствием автоматизированных средств контроля и учета данной деятельности в рамках информационных систем управления персоналом на предприятии. В результате магистерского исследования решены ряд задач: рассмотрены существующие системы для автоматизации предприятия, а также проведен анализ их возможностей, спроектирован и разработан модуль ведения системы на базе 1С: Предприятие, проведено внедрение программного продукта. Практическая значимость данного исследования состоит в применении результатов магистерской диссертации на предприятии, перед руководством которой стоит задача по частичному переходу с бумажного документооборота на электронный, а также в оптимизации бизнес процессов компании, разработанные конкретно под данную компанию модуль информационной системы, могут послужить толчком к дальнейшим действиям и реализации. Эффективность проекта подтверждена расчетами таких показателей, как коэффициент эффективности проекта, период окупаемости, дисконтированный период окупаемости, чистый дисконтированный доход, внутренняя норма доходности и индекс прибыльности, что свидетельствует о жизнеспособности проекта и возможности получении компанией не только материальных выгод, но и улучшения бизнес-процессов предприятия в целом. / The master thesis was made on 88 pages, contains 13 tables, 31 figures, 51 used sources. The relevance of the work lies in resolving the contradiction between the need to conduct effective automated control and accounting of activities in the enterprise and the lack of automated controls and records of this activity within the information systems of personnel management in the enterprise. As a result of the master’s research, a number of tasks were solved: existing systems for enterprise automation were reviewed, their capabilities were analyzed, a module for maintaining the system based on 1C: Enterprise was designed and developed, and a software product was introduced. The practical significance of this study is to apply the results of the master’s thesis at the enterprise, whose management is faced with the task of partially switching from paper to electronic, as well as optimizing the company's business processes, developed specifically for this company’s information system module, can trigger further actions and implementation. The effectiveness of the project is confirmed by calculations of such indicators as the project efficiency ratio, payback period, discounted payback period, net present value, internal rate of return and profitability index, which testifies to the viability of the project and the possibility of the company obtaining not only material benefits, but also improving business processes enterprises in general.

The diploma thesis deals with the use of marketing strategies as tools of civil sector organizations to promote public interests. The first part of the thesis serves to clarify the theory of organized civil sector, marketing strategies of civil sector organizations and the legislative process in the Czech Republic, including clarification of the concept of public interest. The second part of the thesis consists of qualitative empirical research, which aims to describe the whole form of the selected campaign created to promote public interest in the form of legislative change while understanding how campaigners evaluate the campaign and how they perceive cooperation between civil society organizations and marketing agencies for the implementation of the campaign. The chosen research method is a case study of the successful marketing campaign of the czech civic sector organization Svoboda zvířat, which contributed to the promotion of the public interest. By using data analysis and semi-structured interviews the case study acquaints the reader with the key circumstances of the selected campaign, its proposed marketing strategy including its explanation, with the campaign implementation process including the context of the legislative process of the public interest, with evaluation of the campaign from...