NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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代理商品牌策略之探討 / Brand Strategy for Agent

李怡佩, Li, Yu Pei Unknown Date (has links)
本論文主要在探討代理商的多品牌策略以及降低代理風險的作法，先經由文獻探討與實務探討歸納出研究觀念架構，然後求出模型定理。再經由公司訪談做出個案分析然後比較個案與架構以及個案與模型之關係而求出結論。
多品牌
代理風險
品牌策略
Multi-brand
Agent-risk
Brand strategy

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