A market maven is a highly social consumer who engages in many discussions regarding the marketplace and has a broad general knowledge of several products throughout the marketplace. They are eager to share the knowledge with other consumers and are often sought by other consumers for their information. It has been said that the behavior of market mavens is influenced by three different motives. The first is the obligation to share information, meaning some individuals feel that it is his or her duty to become knowledgeable and more discerning consumers. A second motive could be that of pleasure in sharing information. The final possible motive is the desire to help others. What drives market mavens to gather and disseminate product information? Are their motives truly selfless in nature? I contend that market mavens’ motives are not as altruistic in nature as prior research seems to suggest. Instead, in the present research, I suggest that a deeper and more selfish personal need to form and maintain a specific social identity may be attended to through market maven behavior. Perhaps the individual performing these marketing deeds is actually seeking approval and reassurance though his or her brand purchases and their resulting knowledge of products throughout the marketplace. The research in this thesis will act to uncover possible selfish and internally focused motives of marketing mavens.

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Master of Arts / Department of Sociology, Anthropology, and Social Work / L. Susan Williams / This study builds on a small but growing field of scholarship, arguing that certain nonnormative behavior is also non-negative, a concept referred to as positive deviance. This thesis examines positive behaviors, in the form of altruism, in the top 10 box-office animated movies of all time. Historically, studies focusing on negative, violent, and criminal behaviors garner much attention. Media violence is targeted as a cause for increasing violence, aggression, and antisocial behavior in youth; thousands of studies demonstrate that media violence especially influences children, a vulnerable group. Virtually no studies address the use of positive deviance in children’s movies. Using quantitative and ethnographic analysis, this paper yields three important findings. 1. Positive behaviors, in the form of altruism, are liberally displayed in children’s animated movies. 2. Altruism does not align perfectly with group loyalty. 3. Risk of life is used as a tool to portray altruism and is portrayed at critical, climactic, and memorable moments, specifically as movies draw to conclusion. Previous studies demonstrate that children are especially susceptible to both negativity and optimistic biases, underscoring the importance of messages portrayed in children’s movies. This study recommends that scholars and moviemakers consciously address the appearance and timing of positive deviance.

A variety of factors have been shown to be associated with environmental attitudes but few studies demonstrate a link between these factors and pro-environmental behaviors. This study examined how a future temporal perspective, environmental altruism, and hope are related to (1) engaging in pro-environmental behaviors and (2) length of time engaging in pro-environmental behaviors. Participants completed the Zimbardo Time Perspective Inventory (Zimbardo & Boyd, 1999), a measure of pro-environmental behaviors based on altruistic reasoning, the Trait Hope Scale (Snyder et al., 1991), and a self-report measure which requested that participants estimate how long they have engaged in pro-environmental behaviors. Statistical analyses supported the relationship between altruism and pro-environmental behaviors, however, the role of hope and a future orientation were not supported as potential motivators associated with engaging in pro-environmental behaviors. Altruism continues to be associated with engaging in pro-environmental behaviors, however, it is still unclear what moderates this relationship. Moreover, this research highlights the likelihood that engaging in pro-environmental behaviors is influenced by a complex web of motivating factors.

<p>Forskning har visat att människor hjälper varandra av såväl egoistiska som altruistiska skäl. Hur ter det sig hos volontärer? Ställer volontärer upp för de hjälpbehövandes eller för sin egen skull? Den här uppsatsen syftar till att undersöka volontärers motiv till att hjälpa. Skiljer motiven sig åt beroende på om engagemanget sker i Sverige, inom Europa eller i en annan världsdel? 40 volontärer berättade skriftligt om sina volontärupplevelser. Berättelserna analyserades för att se vilken typ av motiv som angavs mest. Resultatet visade att fler egoistiska än altruistiska motiv angavs totalt sett bland volontärerna, däremot angav Europavolontärer flest altruistiska motiv. Överlag engagerade sig yngre volontärer längre hemifrån. Resultaten kan ge framförallt frivilligorganisationer men också samhället i stort insikt i motiv bakom hjälpinsatser.</p>

2006 Dozier Award Winner / Agent-based models can provide paleoanthropologists with a view of behavioral dynamics and site formation processes as they unfold in digital caricatures of past societies and paleoenvironments. This paper argues that the agent-based methodology has the most to offer when used to conduct controlled, repeatable experiments within the context of behavioral laboratories. To illustrate the potential of this decidedly heuristic approach, I provide a case study of a simple agent-based model currently being used to investigate the evolution of Plio-Pleistocene hominin food sharing in East Africa. The results of this null model demonstrate that certain levels of ecological patchiness can facilitate the evolution of even simple food sharing strategies among equally simple hominin foragers. More generally, they demonstrate the potential that agent-based models possess for helping historical scientists act as their own informants as to what could have happened in the past.

In an altering world of work where change is inevitable, and with the vast growth of a technological era unknown to mankind and which leaves the human factor behind, there is an outcry for leaders leading by example. Leaders today have a responsibility towards their followers by leading with their hearts, souls and minds, whilst intrinsically motivating their followers. Spiritual leaders are individuals who live by their values, ethics and attitudes, who intrinsically motivate themselves as well as their followers, whilst instilling a sense of belonging and membership in the organisation. When a leader demonstrates these qualities, it increases the psychological wellbeing, productivity and morale of the employee, adding towards the triple bottom-line of people, planet and profit, whilst at the same time reducing absenteeism. The objective of this study was to develop and validate a spiritual leadership questionnaire in the South African context. A quantitative, random probability sampling survey design was utilised in construction organisations in the Gauteng and Northern Cape Provinces, reaching a sample size of 221 participants. By making use and adapting the Spiritual Leadership Theory Questionnaire, the Spirituality Scale, the Religious Involvement Questionnaire and the Meaning in Life Questionnaire, a biographical questionnaire was used to develop the Spiritual Leadership Questionnaire on a 4-point Likert scale. Participation was completely voluntary. The Confirmatory Factor Analysis was used to verify whether the constructs measured the latent variable of spiritual leadership, while Structural Equation Modelling with the application on the Mplus program was used to confirm the relationships between the constructs, and to determine the validity and reliability of the latent variables. Acceptable item reliability was found in a three-factor model, namely spirituality, vision/hope/faith, and altruism. The results indicated practical and statistically significant relationships between the latent variable spiritual leadership and the constructs spirituality, vision/hope/faith and altruism. Recommendations followed, as well as indications for future research. / MCom (Industrial Psychology), North-West University, Vaal Triangle Campus, 2014

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This thesis deals with volunteering in the Czech Republic, focusing on the specifics of voluntary work in medical facilities. The theoretical part provides excursus into the back stage of voluntary work. The first chapter is designed to focus on prosocial behaviour, in particular on the phenomenon of altruism. Additional chapters focus on the topic of volunteering as a whole, including a short history of volunteering, typology of volunteering, typology of volunteers and areas where volunteers currently operate. The basic theme of this part, however, is the volunteer; the possibilities of her/his volunteer activities, motivation, psychological contributions and whole passage through the program from the applicant to the experienced individual. Empirical part deals with two points of view on volunteering. The first is the aspect of the individual - and the possibility of prediction of her/his staying in the program by filling the entry questionnaire, which has been developed in this work. The second viewpoint targets on volunteering in the health services as a system of work and on organizing the voluntary activities. The research is based on the method of evaluation of the volunteering program. Key words: volunteering, altruism, evaluation, choice of volunteers.

Thesis advisor: Donald Cox / <bold>Chapter 1 - Intergenerational Transfer Inflows to Adult Children of Divorce <bold> Do adult children of divorce receive less money from their parents than children of intact unions? Are they less likely to receive parental help for buying a house, starting a business or weathering a financial crisis? Though there is evidence that an individual divorced parent gives less to his child than he would give if he were married to his child's other parent, no study has examined the transfers given by both divorced parents. I approach the question of transfers to adult children of divorce from a fresh angle by asking not, "How much did the parent give?" but instead, "How much did the child get?" I also examine the correlation between parents' remarriage and transfers received. Using data from the 1988 wave of the PSID, I find that parental divorce and remarriage are uncorrelated with the incidence of a transfer. Within the select group of children who receive a transfer, however, divorce is correlated with an increased transfer amount, while a father's remarriage is correlated with a decreased amount. <bold> Chapter 2 - The Correlation Between Subjective Parental Longevity and Intergenerational Transfers <bold> Are parental financial transfers to adult children correlated with subjective parental longevity? Despite rapid and continuing increases in life expectancy, no previous study has looked at transfers in relation to parents' opinions of how long they will live. This paper uses the subjective survival probability data included in the Health and Retirement Study to examine this potential correlation for a select group of unmarried older parents. For mothers only, I consistently find modest positive correlations between subjective longevity and anticipated future inter vivos transfers and bequests. For fathers, I find a non-linear relationship between subjective longevity and anticipated future inter vivos transfers. I discuss the potential reasons for these descriptive results and some further questions that arise from them. / Thesis (PhD) — Boston College, 2009. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Economics.