In this master’s final paper is made the analysis of the strategic plan of the organization. By means of the scientific literature the analysis of the main aspects of the approach of strategy is made for their application, made theoretik analysis market selection of market segments and selecting for a product a reliable place in the market. Influence on the organization of elements of strategy of a marketing complex and rateabled influence of the market printing is laid out. Rateabled importance of structural funds of the European Union in development poligraphy the enterprises. Inspection of the market poligraphy is made, the biographical analysis of clients and workers of the enterprise is made. Considering the plan of strategy of the enterprise and having processed get data, the amendment of the strategic plan is prepared. For successful improvement of the plan the scheme strategic control and the presented recommendations for successful modernization is prepared.

The main aim of the graduation theses is to work up the strategic analysis in given company which is currently entering market in health service area. In theoretical part there are introduced methods and tools which are used when processing the strategic analysis. In practical part there are those methods applied in particular company. The output of the theses is identification of weaknesses, strenghtnesses, threats and opportunities (swot analysis).

Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.

The goal of this thesis is to analyze the strategy of Hotel Hilton Prague. After introduction of the company there is a brief description of marketing and some specification regarding the service and hotel marketing. In following part I focus on the PEST analysis and SWOT analysis of Hilton Prague. Next chapter is regarding the marketing mix of the hotel, giving a detailed description of all the components.This chapter is followed by market segmentation, customer and competition analysis. Customer research is the last part of this thesis. It is provided with the comments and recommendations for the improvement of the current situation.

Diploma thesis deals with strategic management of company development. The main purpose is suggestion of a strategic way to develop a small company. The aim of a theoretical part is to define an idea related to certain problematics, which helps in analytical and suggestional part of thesis. Analytical part has to define company potential and options of a work suggestions. The last part of diploma thesis is about formulation strategic measures which leads up to company development.

This master´s thesis suggests a business plan for further progress of an existing company “i-Studio Ltd”. It is looking at opportunities in already operating branch. It is trying to suggest a project which would lead to better profitability, expenditure and stabilizing of current market share and also strengthen the company name. The aim of thesis therefore is, on the base of an analysis, to propose such a project, where previous results and experiences are going to be used, to make competitiveness and further progress of the company better.

This thesis explores the possibilities of marketing strategy implementation for Streetmarket companies and it's brand. To support the objectives, based findings from theory of marketing and marketing strategy are included. Findings from positional analysis and other instruments of marketing strategy are also mentioned. Thesis continues by description of instruments of internet marketing and its specifics. Practical part includes marketing strategy of Streetmarket companies and brand of Streetmarket with accent on internet marketing. On the base of analysis of recent marketing activities the suggested global marketing strategy of companies and brand of Streetmarket for the future period is described. Last part of the thesis dedicates principles of marketing strategy rising from theoretical parts and the analysis done.

The aim of my diploma thesis is to analyse marketing strategy of Generali insurance company and to recommend improvements of the current marketing strategy. In theoretical part I am dealing with the role of marketing, analytical tools and approaches in the area of marketing strategies and types of marketing strategies. Gained knowledge is applied in the following practical part of the thesis. Practical part descibes current situation on the Czech insurance market. It is followed by detailed analysis of the current marketing strategy of Generali insurance company and recommendations for improvement of the marketing strategy into the future.

This diploma thesis analyzes the current state of the company and creating a marketing strategy that aims to put a new product on the market, effectively increase sales and visibility of the company. The work includes a thorough analysis of the macro environment, industry environment and micro-enterprise with the final assembly of SWOT analysis. In conclusion, recommendations will be proposed for all components of the marketing mix, in order to improve the current situation, and their economic evaluation.

Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth- year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The task of the work was to find out the awareness of the Radegast Index project and its connection to hockey. Consequently, design a marketing strategy that resulted from the results of questionnaires, interviews and SWOT analysis. Methods: Research of the Radegast Index project was conducted through electronic questionnaire. Other research methods were a semi-structured interview with a Radegast brewery specialist and a SWOT analysis of the project. Results: The result of this diploma thesis is a proposal of a marketing strategy, which is designed to raise awareness of the connection of the brand Radegast with extraleague hockey and the Radegast Index project. This strategy, which contains two different financially demanding directions, is designed to match the results of marketing research. in which we have found a strong knowledge of the project among hockey fans, but outside of this community, project awareness is very low. Both draft strategies are therefore designed to address the target segment outside the ice...