For studying the global cities famous for music, this Thesis classifies them according to four areas: Music Symbol, Music Landmark, Music Festival and Music Tradition, respectively. And then extract the successful factors for Kaohsiung city marketing use from four cases¡¦ definition, development, the role of government and business model. This study also survey music resources using Due Diligence method in Kaohsiung city. And then generalize some suggestions from comparing and analyzing some potential music resources between Kaohsiung city and the global case. Finally, this study examines all suggestions by interviewing related experts using AHP method.

The applications of mobile phone provide limitless convenience to people¡¦s life. 3G mobile phone provides a great contribution to communications due to wide range bandwidth. 3G mobile phone is able to economize on communicating time and space. Therefore, it plays an important role in the currently mobile market. In addition the governments have devoted much resource on 3G mobile learning as the hardware and software. The study aims to examine the female consumers of 3G mobile phone and consider the market of mobile phone industry, mobile phone technology and further development of mobile phone. Related literatures are sourced from the develop background of the current mobile market, demand of the mobile phone market and consumer characteristics in order to filter out the priority setting of those six categories as follows: network connection, hardware design, safe internet, business model and the mobile service of convenient and appreciations. Beside this, it also presents that the priority setting might change as a matter of time. Research method is Analytic Hierarchy Process (AHP). In the project, questionnaire results provide the bulk of the data, with the interviews intended to provide a more contextual element to the work. The questionnaire was developed and sent out to female consumers of 3G mobile phone; and the interviews were carried out with some professors of 3G mobile leaning. The results of this study suggested that the main female consumers of 3G mobile phone are young ladies who have higher education and these consumers need to receive a lot of information to help them handle works. In addition it can help them to develop the commutations. In other words, 3G mobile phone can bring more convenient in life and work. Meanwhile, the key point to promote the 3G mobile phone is the service of applications; especially the service refers to the characteristics of 3G mobile phone. For female consumers, service design should focus on female characteristics of life and special demands. For example, the service of fixing and tracking design is better for married women who have children; the service of providing life information is suit for young business ladies. After developing the service of applications, users will be used to 3G mobile phone. Then, it could be successful to expand the 3G mobile phone market of the female consumers.

The body-mind deterioration induced by speedy life style and working pressure is a common problem to the people in modern society. So it becomes more and more popular to take good care of one¡¦s health by exercising, which also promotes the development of professional sport and leisure business, for example, the aerobics club. But due to the economic depression, decrease in national income, and the impact of card debt, the operating conditions of many famous aerobic clubs are getting severe, even some of them close down. Therefore it is important to find the key success factors to manage aerobics clubs, so as to increase the probability of successful operation. The present study starts from collecting the relative references of sport and leisure business, aerobics, theory of decision-making management, and key success factors as well as their relative weighting. Then a Habitual Domains (HD) theory which is suitable to the characteristic of aerobics business is selected to analyze the key success factors. A multi-object decision-making method- Analytic Hierarchy Process (AHP) is also implemented to analyze the two questionnaires filled by professionals. Finally, the Expert Choice 2000 code is used to analyze the importance of key success factors and perform weighting calculation. Through the empirical analysis, the top priorities of key success factors of aerobics club operation are obtained, including the professionalism of coach, quality of service and software/hardware equipment. The operator of an aerobics club can follow the importance of priorities discussed in the present study to set up his own competitiveness, and then the aerobics club is assured to run permanently.

Selection of the right machine tools is an important decision for most manufacturing companies. The quality and efficiency of manufacture are affected by the correct adoption of machine and equipment, and it will result in reducing the cost, increasing the production, and enhancing the flexibility for the diverse type of machining parts in this competitive globalized environment. On the contrary, an incorrect selection can retard the productivity of company. This research presents the procedures of AHP method for selecting 4-axis CNC machining centers including searching the literature of selecting machines, consulting experts with abundant experience of machine tool, translating the unstructured and biased commercial specification to the objective and hierarchical evaluation criteria for selecting machines. In order to experiment the applicability of the AHP model as well as to realize the relative importance of the criteria for the mold design and manufacturing company, a company was invited as the survey objective. This method proposed in this research is general in form and can be applied to the selections of other machine tools for other manufacturing industries. Also, it is hoped that the results of this experimental study will provide a reference for the domestic machinery manufacturing company to develop 4-axis CNC machining centers.

In recent years, the buccal cancer in Taiwan has been ranked the fourth among the top ten leading causes of cancer death, and the first among people at the prime age ( 25 ~ 44 years old ). Since people at the prime age are usually the main bread winners in the family and the main contributors in the economic development of the society, how to prevent the occurrences of buccal cancers or how to provide proper medical service to buccal cancer patients has become an urgent topic of the present medical industry. It is pointed out that the incidence of buccal cancers is frequently related to men¡¦s smoking, diet habit and their chewing of betel nuts. Especially in Kaohsiung-Pingtung area in southern Taiwan, the population of chewing betel nuts is much higher than that in other metropolitan cities. Thus, the incidence of buccal cancers is in vogue in this area. The aim of the present study is to discuss the key factors affecting the quality of medical treatment on buccal cancer patients under the management system of E-Da Hospital. Based on this model, we wish to further apply it to other disease treatments as well and to make E-Da Hospital become a characteristic medical center in the near future. This thesis adopts the Analytic Hierarchy Process (AHP) to exploit the multi-estimate criteria models of the medical quality. The first layer is the key factor for medical quality to buccal cancer patients at E-Da Hospital. The second evaluation criterion is divided into three aspects: namely, ¡§the hospital image of medical service¡¨, ¡§the available administrative resources¡¨, and ¡§ the convenience for patients¡¦ taking medical treatment¡¨. The third layer is the twelve evaluation characteristics. From this point of view, we can easily understand why patients choose E-Da Hospital as their priority. The interviewed participants are composed of the surgeons, the nursing staff, the administration personnel at E-Da Hospital, and the buccal cancer patients and their family members. Fifteen effective questionnaires are collected. Based on the Analytic Hierarchy Process, each subject is interviewed throughout and the result is verified by ANOVA. Based on the present study, we have found that the key factors of the management system for medical quality to buccal cancer patients at E-Da hospital are listed below in sequence---¡§the hospital image of medical service¡¨, ¡§the convenience for patients¡¦ taking medical treatment¡¨, and then ¡§the available administrative resources¡¨. Among the twelve evaluation characteristics, the critical top five ones are ¡§medical team work¡¨, ¡§medical effects¡¨, ¡§equipment novelty¡¨, ¡§home visit after operation¡¨ and ¡§ the convenience of transportation¡¨ in order. Several recommendations have been made to hopefully improve the management system and medical quality at E-Da hospital by strengthening the in-job training to the physicians and nurses and renovating medical equipment continuously. Besides, it is expected to set up buccal cancer patient club in the near future in order to achieve ¡§the Five Whole Attendance of Cares¡¨ - the whole person, the whole family, the whole team, the whole journey, and the whole community. Meanwhile, some proposals have also been made to the related health departments of the government so as to promote education on cancer prevention, to create and develop economic & effective cancer sieve checks in order to reduce the possible waste on the consumption of the medical resources and make them benecifical to the health for all. In so doing, we hope that our government can stress its long-term planning and investment on improving its medical service and enhance its medical quality thereby.

In biotechnology industry, health-care food is the most influential product accounting for considerable market share. Nowadays, National Health Insurance has been in the red innumerably, and Bureau of National Health Insurance has become stricter toward the payment to medical systems. Consequently, the medical market is reapportioned. Preventive Medicine, which has no subsidies from National Health Insurance, has become the ¡§Blue Sea¡¨ soon that medical systems intend to develop, instead of its original unnoticed situation; also, health-care food is the main subject collocated within this area. However, Taiwan¡¦s health-care food has numerous brand names which have their own independent channels, unable to develop an established business model effectively due to the limits of their scales. Hence, although many health-care food companies have good products, they are unable to find a good partner with insight of appreciation, so that they can not survive in the market. This study has explored how to cultivate a business model to expand the health-care food market under the current macro-environment. In this study, health-care food companies were the research targets. Through questionnaire surveys, this study has explored that choosing different marketing channel structures will bring in different marketing channel benefits. In this study, based on channel planning in marketing strategy, through the collections of questionnaire data by Analytic Hierarchy Process (AHP) Method, the key success factors in health-care food marketing channels have been induced, aimed at the interactive relationship between health-care food industry and the developing trend of the consumer market. Also, the market is divided into four groups, namely TV Shopping, convenient stores and professional comprehensive pharmacy chains, health-care food distributers, the state-owned enterprises systems operating health-care food, to produce the common (consistently indentified) key success factors and the individual difference factors. In the overall conclusions in this study, the high weight is given according to weighting value, and the priority is: unique marketing method, customer satisfaction survey mechanism (customer response), nationwide media advertisement benefit, headquarters¡¦ goodwill value (brand image), and mechanism of reducing inventory and distribution costs. But for the consideration of resources utilization, if the proprietors of health-care food marketing channels can carry out the foregoing key indicators step by step according to the priority, in order to gain competitive advantage in business management, they may yield twice the result with half the effort.

Since 2003, the density of convenient stores in Taiwan has surpassed it is in Japan and Taiwan has become one of the most competitive regions in the world. The business mode in modern convenient chain stores is established by a standard operating process to duplicate rapidly to form franchise in a short period of time and build up advantage of economies of scale. The advantage will then reduce the overall operating cost to increase the profit. In order to solve the problem of manpower shortage generated from the speeding expansion of stores, joining ¡§franchise¡¨ would become the ideal solution. The core development of known-how for the four major convenient chain stores, 7-ELEVEn, FamilyMart, HiLife, and OK, is based on business mode of franchise chain stores. As of the end of 2008, the total number of four major convenient chain stores has exceeded over nine thousand. The majority of them are franchise stores and the franchise rate reaches 87.5%. Therefore, how to establish a complete staff education training to ensure operating quality and maintain store competitiveness is one of the keys in the business strategy for main franchise branch. This paper uses a certain major convenient franchise store in Taiwan as the target, and focuses on the effectiveness on critical success factors of staff education and training in the convenient franchise store. This paper adopts AHP (Analytic Hierarchy Process), exploring from the reference and an interview in depth with company supervisors from the case to conclude five evaluation indicators of critical success factors and twenty-six success factors to create AHP questionnaires. Then, twenty-five senior store supervisors and franchise store managers were required to process questionnaire interview and select the critical success factors. The three top evaluation indicator of critical success factors in second layer of structure of the staff education and training in convenient franchise stores in order are: (1) staff attitude; (2) reward and punishment measures; and (3) training course planning. The top five critical success factors in the third layer of structure are: (1) the degree of learning requirement for part-time staff required by store manager; (2) vivid and lively teaching method; (3) degree of store learning atmosphere; (4) connection between learning effectiveness and franchise renewal; and (5) acceptance of store manager towards education training.

There are a number of decision making problems in which Geographical Information System (GIS) has employed to organize and facilitate the procedure of analyzing the problem. These GIS-based decision problems which typically include a number of different criteria and alternatives are generally analyzed by Multicriteria Decision Analysis (MCDA).Different locations within a geographical area represent the alternatives by which the overall goal of the project is achieved. The quality of achieving the goal is evaluated by a set of criteria which should be considered in the work. Analytic Hierarchy Process (AHP) which is a powerful method of MCDA generally can organize spatial problems and decides which alternatives are most suitable for the defined problems. However due to some intrinsic uncertainty in the method, a number of authors suggest fuzzifying the method while others are against fuzzification of the AHP. The debate over fuzzifying AHP is going on and attempt for finding that was mostly in theory, and little, if any; practical comparison between the AHP and fuzzified AHP has done. This work presents a practical comparison of AHP and fuzzy AHP in a GIS-based problem, case study, for locating a dam in Costa Rica, considering different criteria. In order to perform the AHP and fuzzy AHP in the GIS-based problem and calculating weights of the criteria by the methods, some computer codes have written and developed in MATLAB. The comparisons between the AHP and fuzzy AHP methods are done on result weights and on the result final maps. The comparison between the weights is repeated on different levels of uncertainty in fuzzy AHP then all the results are compared with the result of AHP method. Also this study for checking the effect of fuzzification on results is suggested Chi-Square test as a suitable tool. Comparisons between the resulting weights of the AHP and fuzzy AHP methods show some differences between the methods. Furthermore, the Chi-Square test shows that the higher level of uncertainty in the fuzzy AHP, the greater the difference in results between the AHP and fuzzy AHP methods.

Logistics outsourcing has been applied in practices by enterprises for decades, but its efficiency is always restricted because logistics service providers (LSPs) often only have a single function such as delivery or warehousing. In the last few years, LSPs have upgraded their capabilities to support some other logistics services including value-added services, materials management, information-related services etc. The purpose of this thesis is to identify the differences between self-built logistics system and outsourcing logistics system by using the Strengths Weaknesses Opportunities Threats (SWOT) strategic analysis; and figure out how to apply the Analytic Hierarchy Process (AHP) to make an appropriate selection among LSPs that based on the single-case study of Gevalia. Both quantitative and qualitative methods have been used in this study, authors expect to describe and explore the application of AHP approach regarding to the case company which implements outsourcing logistics system. Accordingly, it could be a good idea for case company to implement the mixed mode of self-built and outsourcing logistics system after using the SWOT strategic analysis. In addition, the production and logistics manager of case company emphasized that the five selection criteria including “compatibility”, “delivery performance”, “location”, “management” and “cost” should be considered as a priority among other different criterion when he selected a LSP. As a result, it will be efficient and effective for us to simulate a best decision for those industrial manufacturing enterprises to achieve a path regarding to the selection of the best logistics partner that based on the significant AHP approach.

高中職階段為青春期後期是身體生長發育的快速期，然因種種改變而增加外食消費的機會，本研究以影響高中職學生外食消費行為作為研究主題，希望能進一步了解學生在選購食品的考量因素，作為後續相關研究的參考。 本研究首先參考大量與飲食及消費相關之文獻，分析了解研究主題後採用AHP層級分析法作為本研究的研究方法，之後依據文獻整理歸納出影響飲食、消費的相關因素藉此規劃專家問卷題項之方向，透過德菲爾法專家訪談建構出影響高中職學生外食消費選擇因素的層級架構，進一步設計以層級分析法的成對比較式問卷，並選定中部某校高中職學生為研究對象，隨機抽樣各班3名填寫問卷施測90份，待回收問卷後依層級分析法計算分析整理結果，並進行各因素間的權重分析，而建立整體影響因素之層級權重。 本研究建立影響高中職學生外食消費評選因素的權重關係，對於培養良好飲食行為增進健康方面有重要參考價值，並可作為之後家長、衛生單位、教育單位擬定相關政策及教學之參考依據，甚而作為更多擴充研究的基礎。 / High school is a rapid growing period for adolescences. However, they are having more and more opportunities to eat outside due to some living style changes. This study aims to examine the consumer behaviors of eating out in high school student. The researcher plans to study the criteria for choosing food of high school students and the reasons behind it. This study can provide a comprehensive reference for future studies. This study starts with a massive among of literature review related to diet and consumer behavior. After thoroughly studied the literature, the researcher adopts Analytic Hierarchy Process Theory (AHP) as the research method. Based on the literature review, the questionnaire for professionals was generated according to the direction of diet and consumer behavior. By using Delphi interview, the construction of high school students eating out behavior was established. Based on the results, another paired-comparison questionnaire was generated by using the analytic hierarchy process. The participants were recruited from random sample in a high school in middle Taiwan. Three students were recruited to complete this questionnaire and ninety participates were interviewed for this study. The result was analyzed by using the analytic hierarchy process. The factors were weighted and the hierarchical weight was established. This study established the weighted eating out evaluation criteria for high school students. It is beneficial for developing good diet behavior and facilitating personal health. It can also provide invaluable reference for parents, government agencies and schools for developing related policies. Future studies can also be beneficial from this study. / 論文指導教授推薦書 i 論文口試委員審定書 ii 誌謝 iii 中文摘要 iv 英文摘要 ix 目錄 vi 圖目錄 viii 表目錄 ix 第一章 緒論 1 1.1 研究背景和研究動機 1 1.2 研究目的 3 1.3 研究範圍和限制 3 1.4 研究流程 3 第二章 文獻探討 6 2.1飲食、消費相關教學目標 6 2.1.1國民中小學九年一貫課程綱要健康與體育學習領域 6 2.1.2高中健康與護理課程綱要 8 2.1.3高中生活領域-家政課程綱要 9 2.2飲食習慣與飲食行為 10 2.2.1 青少年飲食狀況 10 2.2.2 飲食的影響因素 11 2.2.3 營養知識及健康態度 13 2.3消費行為 14 2.3.1 消費行為理論 14 2.3.2 消費知識行為影響因素 18 2.4德菲爾法 21 2.4.1 德菲爾法的特性 22 2.4.2 德菲爾法的優點與限制 23 2.5 層級分析法 25 2.5.1 AHP層級分析理論和應用 25 2.5.2 AHP層級分析法之層級架構 27 2.5.3 應用AHP的處理程序 28 第三章 研究方法 35 3.1 研究架構程序 35 3.2 評選準則之建立 35 3.2.1專家訪談 35 3.2.2專家訪談整理 37 3.2.3專家前測問卷 46 3.3問卷設計與研究對象 48 3.3.1研究架構的分析與建立 48 3.3.2問卷設計及施測 49 3.3.3 各層級間因素權重的計算 50 3.3.4一致性檢定 51 第四章 實證結果 53 4.1評選因子層級架構形成分析 53 4.2受測者特性及經驗分析 55 4.3 問卷分析 57 4.3.1 評選高中職學生外食消費選擇因素之主要準則重要性分析 58 4.3.2 評選高中職學生外食消費選擇因素之次要準則重要性分析 59 4.3.3 評選高中職學生外食消費選擇因素之綜合分析 64 第五章 結論與建議 67 5.1結論 67 5.2研究建議 68 5.2後續研究建議 68 參考文獻 70 附錄一 評選因子專家開放式問卷 74 附錄二 評選因子專家前測問卷 78 附錄三 AHP問卷 82