The goal of the study was to explore African Americans’ perceptions and acceptance of products used for placement in movies and to compare their perceptions to those of Anglo Americans. A mix between and repeated measures ANOVA was run to test four hypotheses dealing with race, gender and product differences. A factor analysis was run on the 30 attitudinal measures. A content analysis was done on the comments obtained from the open-ended question. Cross-tabulations were run on product and media consumption data. The results indicated that there are differences in the perceptions and acceptance of products used for placement in movies across ethnic and cultural groups in the U.S., specifically African American and Anglo Americans. Not only were African Americans less likely to accept ethically charged products for product placement in movies than Anglo Americans, their product acceptance ratings, in general, were lower than those of Anglo Americans. In fact, African American males rated all of the products lower than African American females and Anglo American males and females. The implications are that product, race, gender, frequency of movie watching and attitudinal differences should be considered when the product placement strategy is used. Advertisers and marketers should use caution when using the product placement strategy to target the African American market and when selecting the types of products to be used for placement. / text

The purpose of this study was to examine the effects of segregation on the flexibility of individuals in the Negro and Anglo-American ethnic groups and to investigate the relationship between variations in flexibility and sociometric choices within the peer group.

It is the purpose of this writer to determine if there is any significant difference between the teacher ratings of Latin-Americans and Anglo-Americans and if such differences are found to exist, an attempt will be made to determine the extent to which they prevail.

The purpose of this study was to compare the achievement and personality development of Latin-American and Anglo-American school children of similar intelligence in the Washington Height School, Fort Worth, Texas. This was done in order to determine if the Latin-American children had as great a chance of success in school as did the Anglo-American children.

The purpose of the present study is to study the problems of Anglo-American and Latin-American girls in relation to their socio-economic status.

The problem of this thesis is to make a comparative analysis of the educational opportunities of the two elementary schools in Sinton, Texas, one of which is composed of Anglo-Americans and the other of Latin-Americans.