In this qualitative text analysis paper the author examined how the Swedish Green party, the Moderate party, the Christian Democrats and the Swedish Social Democratic party described female representation during the years 2001-2013 at their party congresses. With party strategic categories constructed by Lena Wägnerud and one self-constructed category with the help of works by Ann Phillips a total of 5 categories was used to separate the different statements regarding female representation. The categories were attack, win voters, comparisons, bragging and other. The results of the study show that the focus of female representation has shifted from a focus on female political representation to female representation in the business world, mostly representation in the board rooms. The results also show that all parties express themselves about female representation but in different ways. The Swedish Social Democratic party is the only party that focuses mainly on female representation as a question of justice and democracy, statements that fall under the category other. The other parties in this paper all had their focus on strategic statements that fall under Lena Wägneruds categories.