Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-04-03T15:18:24Z No. of bitstreams: 1 RaulEltonAraujoBorges_DISSERT.pdf: 2184959 bytes, checksum: b903973c7b24aa1691c9f4b4e5b76e7b (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-04-10T22:47:58Z (GMT) No. of bitstreams: 1 RaulEltonAraujoBorges_DISSERT.pdf: 2184959 bytes, checksum: b903973c7b24aa1691c9f4b4e5b76e7b (MD5) / Made available in DSpace on 2018-04-10T22:47:58Z (GMT). No. of bitstreams: 1 RaulEltonAraujoBorges_DISSERT.pdf: 2184959 bytes, checksum: b903973c7b24aa1691c9f4b4e5b76e7b (MD5) Previous issue date: 2018-02-19 / Os blogues produzidos por pessoas que vivem com adoecimentos e sofrimentos de longa dura??o podem fornecer ricas descri??es de pr?ticas, costumes e percep??es sociais do processo sa?de-doen?a. Dessa forma, esse espa?o virtual pode se configurar como um novo cen?rio de promo??o da sa?de, de compartilhamento de informa??es e de experi?ncias com a enfermidade. Diante disso, o objetivo do estudo foi compreender os saberes e as experi?ncias compartilhadas virtualmente em um blogue brasileiro sobre HIV/aids. Trata-se de um estudo socioantropol?gico de natureza qualitativa, realizado atrav?s de etnografia virtual. Utilizou-se como fonte de dados 42 postagens feitas pelo autor no per?odo de janeiro de 2014 a julho de 2016, publicadas na sess?o ?Artigos? do blogue. Os dados inclu?ram, al?m dos textos produzidos pelo blogueiro, os 4.670 coment?rios dos visitantes da p?gina. Os mesmos foram registrados em planilhas e tabelas e, posteriormente, analisados pela t?cnica de codifica??o tem?tica. Da an?lise tem?tica do material emp?rico emergiram tr?s categorias: (1) ?peguei meu ?reagente? e estou dissecando este blog?: o blogue como porta de entrada ao mundo social do HIV/aids; (2) ?fique tranquilo, com esses resultados voc? est? muito bem?: divulga??o cient?fica, compartilhamento de informa??es e o aprimoramento da vida com HIV/aids; e, (3) ?eu nunca vi tanta heresia em um s? post?: sobre os conflitos e as resist?ncias no blogue. As narrativas evidenciaram um ?ritual de inicia??o? ao mundo social do HIV/aids, mediado pela virtualidade, para os seguidores rec?m-diagnosticados, forjados a partir da experi?ncia dos veteranos no blogue. Nesse sentido, destaca-se a medicaliza??o social presente nos discursos do blogueiro e dos visitantes da p?gina, fortemente direcionada ? ades?o ao tratamento e ao sexo dito ?seguro?. Al?m disso, os coment?rios ?s postagens do autor produzem um ambiente de divulga??o cient?fica, compartilhamento de informa??es e experi?ncias que auxiliam no processo de normaliza??o da vida com o HIV/aids. Nesse sentido, observa-se novos modos de subjetividades e redes de ?produ??o/consumo? de informa??es cient?ficas a partir da experi?ncia no blogue, que s?o fundamentais na constru??o de uma vida ?aprimorada? com a enfermidade. No entanto, a medicaliza??o dos discursos pode ser inclusiva para uns, mas excludente para outros. / Blogs produced by people living with disease and long-term suffering can provide rich descriptions of practices, customs and social perceptions of the health-disease process. Thus, this virtual space can be a new setting of health promotion, sharing of information and experiences with the disease. Therefore, this study aimed to analyze the knowledge and experiences shared virtually in a Brazilian blog about HIV/AIDS. This is a socio-anthropological qualitative study, carried out through virtual ethnography. Forty-two posts made by the author from January 2014 to July 2016 published in the ?Papers? section of the blog were used. Data included texts produced by the blogger and the 4,670 comments from page visitors. They were recorded in spreadsheets and tables and later analyzed through the thematic coding technique. Three categories emerged from the thematic analysis of empirical material: (1) ?I took my 'reagent' and I am dissecting this blog?: the blog as a gateway to the social world of HIV/AIDS; (2) ?Be cool, you are doing very well with these results?: scientific dissemination, sharing information and improving life with HIV/AIDS; and, (3) ?I have never seen so much heresy in a single post?: about the conflicts and resistances in the blog. Narratives highlighted an ?initiation ritual? into the virtually mediated social HIV/AIDS world for newly diagnosed followers, built on veterans? blog experience. Thus, the social medicalization found in the statements by the blogger and visitors of the page strongly geared to the adherence to the treatment and the so-called ?safe? sex stands out. In addition, comments on the author?s posts produce an environment of scientific dissemination, sharing of information and experiences that assist in the process of normalization of life with HIV/AIDS. Therefore, new modes of subjectivity and networks of ?production/consumption? of scientific information from the blog experience are observed and are fundamental in the construction of an ?improved? life with the disease. However, the medicalization of discourses may be inclusive for some, but excluding for others.