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Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention / Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intentionBirgestam, Christoffer, Koel, Jakob, Öman, Camilla January 2019 (has links)
Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. Literature has found emotional appeals to be the superior alternative, but are yet to fully grasp the dynamics of the different emotional appeals as several researchers have called for further establishment and knowledge in the area. In this study, a new approach to emotional appeals has been taken in terms of including a wider range of emotions than has been previously done, and the aim is therethrough to receive a more nuanced and complete understanding of the phenomenon emotional appeals. Purpose: The purpose of this paper is to explain the different effects of emotional message appeals on purchase intention. Methodology: This study utilized an explanatory purpose along with a deductive, quantitative research approach, as well as a cross-sectional research design to test a conceptual model based on six hypotheses. The data collection method was completed through the distribution of a self-administered questionnaire in various online forums. The questionnaire received 212 valid responses. Findings: The hypotheses for four out of the six basic emotions were tested. The Happiness appeal showed to have the most positive effect on purchase intention (0.412), whilst Fear (0.269) and Sadness (0.273) also displayed positive tendencies, even though the Sadness appeal had been hypothesized to have negative effects on purchase intention. Furthermore, the Disgust appeal was - as hypothesized - suggested to have a negative influence on purchase intention (-0.277). The Surprise and Anger appeals displayed insignificant F-values and could thereby not be further investigated. Conclusion: Based on the four remaining emotions an adjusted conceptual model was presented in which one can observe the varying effects of emotional message appeals on purchase intention. This model can be valuable for marketers and marketing practitioners looking to apply emotional appeals as part of their marketing strategies, as well as to researchers looking to more fully understand the dynamics of emotions and emotional appeals in marketing contexts. Last, this study calls for further establishment within the field of emotional appeals in terms of gathering insights into the fluidity of emotions. / <p>Appendix 3 is in a separate file.</p>
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KNOWLEDGE AND PERCEPTIONS OF AGRICULTURE PRACTICES AND LEGISLATION RELATED TO SOCIAL INFLUENCES AS PREDICTORS OF VOTING ON AGRICULTURE POLICYGoodwin, Joy Noel 26 August 2010 (has links)
No description available.
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Extraterritorial Courts and States: Learning from the Judicial Committee of the Privy CouncilYoung, Harold 09 May 2016 (has links)
In 2015, South Africa withdrew from the International Criminal Court asserting United Nation’s Security Council bias in referring only African cases (Strydom October 15, 2015; Duggard 2013) and the United Kingdom reiterated a pledge to withdraw from the European Court of Human Rights, asserting that the court impinges on British sovereignty (Watt 2015). Both are examples of extraterritorial courts which are an important part of regional and global jurisprudence. To contribute to our understanding of the relationship between states and extraterritorial courts, I examine arguably the first and best example of an extraterritorial court, namely the Judicial Committee of the Privy Council (JCPC). Drawing on 50 British Commonwealth states, this dissertation explores the factors influencing the decision to accede to an extraterritorial court and why some states subsequently opt to sever ties. I build on Dahl’s theory (1957) that the nation’s highest court interacts with the governing coalition and, for the most part, serves as an ally and uphold its policies. I argue that that governing coalition wants the final appellate court that they most expect to be an ally and extend this expectation to extraterritorial courts. As a result, the governing coalition looks at the court more critically. States may change or abolish the jurisdiction of the court if it undermines or seems likely to undermine state policy. Examining this phenomenon across the British Commonwealth provides comparative insights into how governing coalitions may view extraterritorial courts.
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Evidence and Military Law Under the Uniform Code of Military JusticeLewis, James N. 08 1900 (has links)
The purpose of this study is to analyze certain major reforms in the Code in an effort to determine whether or not the "status quo" has been change. These reforms are: (1) henceforth all military legal proceedings are to be governed by a single Code equally applicable to all the services; (2) all military judicial proceedings are to be governed as near as practicable by the rules of civil procedure and evidence observed in the criminal proceedings of the United States district courts; (3) all persons charged with an offense are to have competent legal counsel at all stages of pretrial and trial proceedings; (4) all persons subject to the Code are assured that they shall not be subject to compulsory self-incrimination; (5) all who are subject to the Code are presumed innocent until proven guilty beyond a reasonable doubt and (6) all are guaranteed an automatic and mandatory review (under certain conditions) of their trials.
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“I see big gaps”: the Community Volunteer Supplement and disability income policy in British ColumbiaWitkowskyj, Candace Larissa 02 September 2016 (has links)
This research explores a disability community’s success in drawing public attention to an unlawful development of policy, that community’s efforts in resistance, and the experiences of those individuals in relation to subsequent neoliberal silencing. Specifically, this study examines the experiences of people on disability assistance in British Columbia who successfully appealed the Ministry’s unjust denial of the Community Volunteer Supplement (CVS) and documents participants’ reactions to the government’s later repeal of the CVS program. Five individuals were interviewed about their experiences in resisting the Ministry of Social Development and Social Innovation’s practice to wait list CVS applicants, a benefit they were legislatively entitled to receive. Of the participants interviewed, three identified as women and two identified as men. Utilizing a post-structural feminist theory, influenced by critical disability theory and Foucault, a key finding of this research is that participants’ experiences with the CVS is connected to their experiences of poverty, resistance, and community. / Graduate / 2017-08-01 / 0630 / 0452 / 0617 / cwitkowskyj@gmail.com
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O formalismo no juízo de admissibilidade dos recursos / The formal aspects regarding permission to appeal specially to the Higher CourtsBuika, Heloisa Leonor 30 March 2015 (has links)
O objetivo desta dissertação é investigar se o exagero de exigência das formalidades aplicado no momento de admissibilidade impede o conhecimento dos recursos. / This dissertation analyses the formal aspects regarding permission to appeal especially to the Higher Courts. One of the main targets was to investigate whether exaggerated formalities, i.e., those imposed conditions on permission to appeal prevent hearing and considerations regarding the appeals\'merit.
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A repercussão geral da questão constitucional e seus reflexos no âmbito do recurso extraordinário no processo civil brasileiroCouto, Mônica Bonetti 11 August 2009 (has links)
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Previous issue date: 2009-08-11 / The core of this work is to analyze the institute of the "general repercussion", brought into the Brazilian law system by the Constitutional Ammendment nº 45/2004, under the civil procedure law standpoint, and especially its effects on the Appeals to the Supreme Court (suitability, filing and processing). The objective is to depict the impact of the "general repercussion" into the Brazilian political-legal order, taking into account the crucial function of the Appeals to the Supreme Court, which watches over the Constitution. In order to accomplish this task, both historic and comparative data were used along with the study of foreign laws, which demonstrated to be a strong source to help understand the intitute. The origins and foundations of the Appeals to the Supreme Court were also scrutinized in order to achieve the explanation and the true need of mandatory filters - such as the "general repercussion" -, so that the Supreme Court can ultimately perform its proper functions / O objetivo central deste trabalho é o de analisar o instituto da repercussão geral, introduzido no sistema brasileiro pela Emenda Constitucional nº 45, de 2004, sob a ótica do direito processual civil, especialmente os seus reflexos no âmbito do recurso extraordinário (cabimento, interposição e processamento). Busca-se, neste passo, examinar o impacto da instituição da repercussão geral na ordem político-jurídica brasileira, em face da elevada função que compete ao recurso extraordinário, no âmbito do Supremo Tribunal Federal, guardião da Constituição. Procurando cumprir esta tarefa, servimo-nos de dados históricos e comparativos, com aporte de direito estrangeiro, fonte segura a auxiliar o intérprete na compreensão o novo instituto. Buscou-se no fundamento do recurso extraordinário a explicação e evidência da imperiosidade da instituição de filtros, como a repercussão geral, permitindo ao Supremo Tribunal Federal realizar a função que lhe compete
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“IT’S HARD TO GET YOUR HEAD AROUND SOMETHING LIKE THIS”: FIGURATIVE AND INTENSE LANGUAGE FOR SENSEGIVING DURING SEVERE WEATHER COVERAGEPrestley, Robert W. 01 January 2019 (has links)
During high-impact weather events like Hurricane Harvey, broadcast meteorologists take on the role of sensegiver, as they develop frameworks to help their viewers make sense of the storm. These frameworks are communicated through rhetorical choices evident in the language the meteorologists use to describe the storm’s threat and impact. This study investigates the rhetorical choices of KHOU broadcast meteorologists during Hurricane Harvey in order to make sense of the disaster, using an inductive thematic analysis. The results indicate that the KHOU broadcasters framed Harvey figuratively as an all-encompassing monster and a heat-seeking machine. The meteorologists used emotionally intense language to emphasize their concern about the forecast, to compare the event to previous flooding disasters, to describe Harvey’s catastrophic impact, and to express disbelief regarding the situation unfolding around them. These results show how sensegiving can be articulated rhetorically via specific language features like describing Harvey as a monster, or comparing Harvey’s impact to Hurricane Katrina. These specific language features identified here should be tested for their effectiveness in order to allow meteorologists across the weather enterprise to speak about threats and impacts in a more consistent manner.
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Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctionsWong, Leo 06 1900 (has links)
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are highly successful with their marketing and fundraising strategies, while many others struggle to fund their services. This discrepancy in donor support is cause for concern from a public policy perspective, where optimizing the distribution of dollars is a key objective. Particularly in a recessionary economy, with more and more charities appealing to donors for their support, charity choice has become more crowded than ever before. The question of which charity is chosen and how much to spend on that charity can determine which charities succeed and which ones fail, as donors become increasingly concerned with maximizing the impact of their donor dollars.
I begin the dissertation with a thorough review of the relevant literature to provide a foundation and backdrop to the issues I study in two sets of studies. In the first set of studies, I examine deservingness of a recipient, where judgments are affected by the donation appeal content. Specifically, I look at how recipient information profiles can affect donor response. In the second set of studies, I examine donor response in a novel cause-related marketing format - online charity auctions where I vary factors related to the auction products, price and the percentage of auction price that is donated to charity. These two papers contribute to the research in donor response to charity appeals by shedding light on the deliberative aspect of the decision process. Public policy and managerial implications are discussed, where an increasingly competitive environment with many comparative options are becoming standard challenges for charity fundraisers. A review of the relevant research areas for both papers precedes the studies to provide a foundation and motivation for our hypotheses and research designs. / Marketing
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Compliance Gaining Appeals and Sources of Influence in Cognitive Behavioral Violence Prevention Fatherhood GroupsVillar, Maria Elena 06 August 2008 (has links)
Cognitive behavioral violence prevention (CB-VP) parenting groups are commonly used for the primary and secondary prevention of violence. These groups use persuasive messages that target violence-related attitudes and cognitions, with the expectation that this will result in behavior change. Despite their frequent use as family violence prevention strategies, little is known about the actual messages being exchanged in CB-VP groups and how participants perceive and recall these messages. This study analyzes messages aimed at changing behaviors as recalled by Hispanic participants in federally funded Fatherhood groups in Miami, Florida. Applying concepts from violence prevention, behavior change messages were classified by topic, type of behavior targeted, compliance gaining strategies (Marwell & Schmitt, 1967), and sources of influence Wheeless, Baraclough & Stewart, 1983). The most common topics reported by participants included parenting role, discipline, communication content and spending time with children. Over a third of the appeals targeted behaviors that were not observable actions, but rather cognitive acts such as thinking, reflecting, and paying attention. Reward and punishment were the most frequently used compliance gaining strategies, followed by moral and expertise strategies. Most appeals were based on the expected outcomes of the proposed behaviors as the main source of influence. The results of this study provide a greater understanding of the motivations used to support behavior change messages in violence prevention parenting groups.
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