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Returning to Our Roots: An Anthropological Evaluation of the Farm to Keiki ProgramMigdol, Steven Jeffrey 12 1900 (has links)
Farm to school programs are becoming a popular intervention to address childhood obesity. The hope is to prevent later chronic illnesses such as diabetes and cardiovascular disease that can result from eating high-fat/high-calorie diets that are low in consumption of fresh fruits and vegetables. This study explores the impacts of one such program, Farm to Keiki, on students, their families, and teachers at two Native Hawaiian preschools on the island of Kauaʽi, Hawaiʽi. This program combined lessons about plants and nutrition with gardening at school and tastetesting in the classroom. Rooted in critical medical anthropology, this study utilized a combination of quantitative and qualitative methods to understand these impacts, as well as the historical and cultural contexts that have contributed to dietary changes among Native Hawaiians. Through in-depth interviews and focus groups, families and teachers described how the program encouraged the children to try new foods and eat more produce, and how the children demonstrated new knowledge about plants and healthy eating. Participants also spoke of ways in which their own knowledge and eating habits changed, and families reported carrying over many of the program's activities at home by gardening and preparing meals together. Additionally, participants offered valuable feedback on ways the program could be improved. This study, which appears to be the first of its kind to involve a Native Hawaiian farm-toschool program, demonstrates that an anthropological approach can provide critical depth and understanding of how programs like Farm to Keiki affect students and the people close to them.
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Understanding Affluence through the Lens of Technology: An Ethnographic Study toward Building an Anthropology Practice in AdvertisingGarcia, Steven R. 12 1900 (has links)
This thesis describes a pilot study for a new cultural anthropology initiative at Team One, a US-based premium and luxury brand advertising agency. In this study, I explore the role and meaning of technology among a population of affluent individuals in Southern California through diaries and ethnographic interviews conducted in their homes. Using schema theory and design anthropology to inform my theoretical approach, I discuss socioeconomic and cultural factors that shape these participants' notions of affluence and influence their presentation of self through an examination of their technology and proudest possessions. I put forward a theory of conspicuous achievement as a way to describe how the affluent use technology to espouse a merit-based model of affluence. Through this model of affluence, participants strive to align themselves to the virtuous middle-class while ascribing moral value to their consumption practices. Lastly, I provide a typology of meaningful technology artifacts in the affluent home that describes the roles of their most used tech devices and how each type supports conspicuous achievement.
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An Ethnography of Direct-to-Consumer Genomics [DTCG]: Design Anthropology Insights for the Product Management of a Disruptive InnovationArtz, Matthew 08 1900 (has links)
Direct-to-consumer genomics (DTCG) health testing offers great promise to humanity, however to date adoption has lagged as a result of consumer awareness, understanding, and previous government regulations restricting DTCG companies from providing information on an individual's genetic predispositions. But in 2017 the broader DTCG market which also includes genealogical testing demonstrated exponential growth, implying that DTCG is starting to diffuse as an innovation. To better understand the sociocultural forces affecting diffusion, adoption, and satisfaction, qualitative ethnographic research was conducted with DTCG genealogy and health consumers. The data was qualitatively analyzed using thematic analysis to understand the similarities and differences in beliefs, attitudes, intentions, and mediating factors that have influenced consumers. Design anthropology theory and methods were used to produce ethnographically informed insights. The insights were then translated into actionable product management and business strategy recommendations.
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Getting the College Experience: Exploring the Effect of the Residential Component of the Upward Bound Summer ProgramKrehbiel, Riley M 08 1900 (has links)
Upward Bound is a federally funded program designed to help low-income and first-generation high school students become college graduates by providing them with academic enrichment, financial aid information, and relevant educational experiences. Many Upward Bound programs throughout the country include a 6-week summer program when participants stay in residence halls on a university campus. The Upward Bound program at the University of North Texas is one such program. The goals of this research project are to understand how the residential component of the summer program affects the experience of participants in Upward Bound and the possible benefits it may have towards meeting the overall goals of the program. Participant observation during the 2016 UNT Upward Bound summer program and interviews with participants, RAs, program alumni, and organizational leaders uncovered the ways in which the residential component benefits and enriches the experience of participation in Upward Bound.
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Wattle we do? alien eradication and the 'ecology of fear' on the fringes of a world heritage site, South AfricaMerron, James Lawrence January 2010 (has links)
In their article ―Naturing the Nation: Aliens, the Apocalypse and the Post Colonial State (2001) Jean and John Comaroff look at ―the contemporary predicament of South Africa through the prism of environmental catastrophe. Through it they reveal the context in which alien plants have become an urgent affair of the state. Following their lead, I show how alien plants (particularly Australian wattle) continue to provide grounds for new social and political aspirations in South Africa, though in a different setting. With reference to a group of private landowners on the fringe of a World Heritage Site -- the Baviaanskloof Mega-Reserve, Eastern Cape, South Africa -- I show how an increasingly apocalyptic and xenophobic environmental agenda has influenced local activists seeking to address social and ecological issues in tandem with alien-eradication. These local activists adhere to a particular brand of environmentalism which Milton (1993) argues can be considered a social, cultural and religious phenomenon. The subjects of my main empirical investigation offer practical ways of achieving a transformational end through a new ritual activity in relation to a spread and exchange of environmental ideas and practices on a world-wide scale. On the ground this group practices ecosocietal restoration through which they aspire to mend the bond between people and the land in a spiritual and moral sense, bolstering intrinsic incentives for environmental stewardship and achieving ―cultural reconciliation in an attempt to reimagine what South Africa could be.
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