The development of social media has increased the usage and prevalence of content marketing. This have enhanced the pressures on marketers to manage and leverage this tool. Also, consumers interaction with valuable content leads to a stronger relationship with the brand which further might enhance the brand image. Hence, this paper carries out a quantitative research with the purpose to explain if questionable content marketing on social media have a negative impact on brand image. The researchers used questionnaires as their method for collection of empirical data. The respondents were gathered based on a convenience sampling. The questionnaires were out sent out to 204 participants, were the aim was to investigate if the respondents view of a brand changes negatively, after being exposed to scenarios that were constituted by questionable content marketing. It was analyzed through an ANOVA test. The overall conclusions after gathering and analyzing the data, implicate that questionable content marketing have a negative effect on brand image. Therefore, it becomes important for managers to carefully evaluate their content marketing strategy on social media in order to avoid questionable content marketing.

Social housing, traditionally provided by not-for-profit (NFP) housing associations, has become increasingly competitive as exchequer subsidy has reduced and the market has opened up to the profit-making private sector. These changes have increased the need for housing associations to engage and collaborate with stakeholders. The author’s research examines stakeholder engagement and collaboration in One Vision Housing, a NFP housing association. A constructivist epistemology, based on an idealist ontology, using primarily inductive logic, is adopted through a case study methodology. Data is collected through interviews, focus groups, surveys, participant observation, direct observation and physical artefacts. The review of literature highlights the relationship between stakeholder theory, stakeholder management, organisational culture, organisational learning and knowledge management. The author has developed a conceptual model in respect of these relationships.

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"It is the purpose of this study to discover the present practices of the senior high schools of Florida with respect to parent-teacher organizations and from these data to make observations which might suggest means of improvement. The problem as it will be considered in the study deals with the following questions: A. What are the actual conditions and the present practices under which parent-teacher organizations function in the state of Florida? B. What observations can be made on present practices and what conclusions can be reached which might suggest improvement? In the consideration of these two phases of the problem, more specific aspects present themselves which are stated as follows: 1. To what extent do Florida senior high schools have parent-teacher organizations? 2. In what areas do parents and teachers combine their efforts most frequently? 3. What activities are engaged in most commonly by parent-teacher organizations? 4. What efforts are being made along the lines of parent education to create better understanding of and participation in the program of education? 5. What are the attitudes of principals as to the positive and negative values of parent-teacher organizations? 6. What improvements are possible and desirable?"--Introduction. / Typescript. / "July, 1950." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts under Plan II." / Advisor: H. W. Dean, Professor Directing Paper. / Includes bibliographical references (leaf 29).

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I examined small mammal demography and habitat associations in 4 forest cover types on Quantico Marine Corps Base, VA. Study sites included clearcut, shelterwood, mature-riparian, and mature-upland habitats. My primary objective was to determine whether the abundance, species composition and demographic characteristics (density, survival, reproductive effort) of small mammals varied with respect to forest cover type. Secondarily, I was interested in identifying patterns of small mammal habitat selection and the factors that influence those patterns at micro- and macroscales. Small mammals were captured from May 1997-January 1999 on 10 sites (2 clearcut, 4 shelterwood, 2 riparian, and 2 mature) using a combination of Sherman live-traps and pitfall traps. Small mammal abundance and demographic characteristics were examined across forest cover types using a combination of statistical analyses, including Chi-square tests, Kruskal-Wallis tests and repeated measures ANOVA. I surveyed microhabitat features at individual trap stations (n=1000) using variable sized plots and the point quarter method and used these data to determine macrohabitat characteristics for sites (n=10). I examined species-habitat relationships at micro- and macro-spatial scales using Kruskal-Wallis tests, Wilcoxon Rank Sum tests, simple linear regression, stepwise multiple regression and stepwise logistic regression. Fourteen species of small mammals were captured over 7 trapping occasions. Five species including white-footed mice (Peromyscus leucopus), northern short-tailed shrews (Blarina brevicauda), eastern chipmunks (Tamias striatus), meadow voles (Microtus pennsylvanicus), and woodland voles (Microtus pinetorum), accounted for approximately 95% of the total number of individuals captured. Overall relative abundance and species composition of small mammals differed significantly across forest cover types. Catch per unit effort was greatest in shelterwoods followed by riparian, clearcut and mature forest cover types. I found significant differences in the abundances of white-footed mice and eastern chipmunks across forest cover types but not in those of northern short-tailed shrews, meadow voles or woodland voles. Shelterwood stands provided the highest quality habitat for white-footed mice and eastern chipmunks while clearcut stands provided high quality habitat for northern short-tailed shrews. Assessments of habitat quality for other species were based on weak evidence or inconclusive. Microhabitat preferences for the 5 small mammal species with > 100 captures were generally consistent with those previously reported in the literature. White-footed mice, eastern chipmunks and northern short-tailed shrews were associated with woody debris and brushy microsites, while meadow voles were associated with grassy vegetation and woodland voles with the presence of soft mast and woody stem densities. For each of these species, microhabitat was able to predict presence at individual trapping stations at a level better than expected by chance. For white-footed mice and woodland voles, however, habitat selection was found to be dependent upon macrohabitat, suggesting that habitat selection for these species is dynamic. Macrohabitat features were related to the abundance of several small mammal species. In general, the habitat characteristics important to individual species at microscales tended to be important at macroscales as well. The results of this study suggest that current even-aged forest management practices on Quantico Marine Corps Base are compatible with the maintenance of native populations of small mammals. Disturbances created by harvesting, at least temporarily, resulted in favorable microhabitat conditions for a variety of small mammal species. Species such as southern flying squirrels, however, were sensitive to disturbance, although it is likely that successional changes allow rapid recolonization of disturbed sites. / Master of Science