The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of segmentation and targeting, helps companies to save time, money and effort, since the messages are directly delivered to those who are their target audience, and are really interested. Moreover, the companies using the focus groups and in-depth interviews can collect target audience’ requirements, in order to later on meet those requirements and increase the customers’ satisfaction. Furthermore, the findings revealed that for the companies in the online payment industry it is crucial to have a good reputation and be trustworthy.

Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.

Abstrakt_anglicky _Diplomova_prace_Ptackova_Renata The diploma thesis "Pošta pro Tebe - reality TV and social motivation of participants" focus on the use of social television. It describes in detail the reality TV genre, its brief history of broadcasting, focusing on the motivational elements of the program participants Pošta pro Tebe. It investigates the impact and effect of media and mediated relationship to the contents of a reality. It analysis the audience base, explores reasons for visiting the TV studio spectators, why people looking for this TV show and why they watch it by questionnaires, interviews. It's looking for the credibility of the program and asking whether the audience would become program participants. Further, the work captures the audience ratings and popularity in each year of its broadcast. Finally, describes the creation of the show and behind the scenes. The diploma thesis is divided into 4 chapters: Theoretical introduction thesis (clarifying the concepts that are crucial for the work related), Ratings (analyzing rating charts of the first channel of Czech Television and the demographic composition of the audience), Behind the Scenes program (described shooting of, the role of interested participants, technical background of the show), Audience (defines who is the audience and...

The objective of the diploma theses "The Phenomenon of Healthy Lifestyle in the Online Setting: Public Research" is to introduce detailed characteristics of the audience consuming media subject matter focusing on healthy lifestyle. For this purpose the audience is defined as a group of readers of the thematic blog. At the same time the readers are linked up into the social network community and lead discussions of the given topic. The first part of the theses sets a theoretical framework of the healthy lifestyle phenomenon in the society and in the media. It is followed by the research of the audience using quantitative and qualitative indicator methods. Initially a "research preview" based on a questionnaire is completed, which provides general characteristics of the audience. The qualitative research realized by the method of the grounded theory using a form of half-structured dialogues with selected people from the audience describes in detail the role of healthy lifestyle in their lives and which values in this field these people follow. It also describes their habits connected with the consumption of the media subject matter focused on the topic, while the main emphasis is put on media channels in the online setting.

The thesis has a goal to investigate the audience of reality shows available on Czech broadcasting market. Different types of shows will be analysed using selected parameters through the quantitative analysis. We will look for the similar and different parameters of audiences. The thesis is mostly focused on the show Hotel Paradise and its qualitative analysis.

Master thesis "Public television as an educational and informational medium, analysis of the program ČT Déčko" is aiming at upbringing and education targeted at children and youth, which is offered to its viewers by Czech television as a public media. Upbringing and educational influence is often ascribed to public media in relation to public media definition itself. Educational effect of Czech television is prescribed by a law and is also part of Czech television's Code, especially aiming at children and youth. Primary goal of this thesis is to map how is the Czech television approaching its own requirement in relation with start of children aimed ČT Déčko program. First part of this work is trying to define very basic concepts, like childhood, uprising and education in historic, sociologic and media context. It is describing idea of childhood, offers possible ways to educational and uprising potential of television broadcasting as itself. It is also mapping tradition of broadcasting for children and youth, program types, which can be identified in today's broadcasting. Practical part is then, using qualitative analysis, aiming at what ČT Déčko is offering to its children viewers in educational area and which ways are used in order to fulfill this goal. Above that, the practical part is monitoring...

SECURITY AND SAFETY ON FOOTBALL STADIUMS This thesis deals with the safety of the Czech firstleague stadiums. The theoretical part describes how security was ensured in the history of Czech Football League and also defines main manifestations o hooliganism during matches in this league. It also includes faces of agression of football fan. The main purpose of this thesis is to describe the organization of safety and security in Czech football today. Especially it tries to determine a suitable model according to which one could achieve sufficient security of football matches in the most effective and appropriate manner. Keywords: Security, Football, Stadium, Violence and Agression, Audience

How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform groups on the topic of movie trailers were studied by focus groups. This thesis focuses on understanding the approach of viewers on movie trailers and is trying to clarify when the movie trailers can act as a decision maker in order to change the approach and behavior of the audience. Thesis aims to offer a broader overview to the relationship between movie trailers and viewers and propose a guide how to read audiovisual works critically. The intention is to uncover that the scheme between text and context is characterized by complex processes of mediation and interpretation on the level of production, propagation and reception. The outcomes of the study can help to understand how viewers as consumers interpret...

This paper demonstrates the overall success of bringing non-traditional audiences to a New Orleans Museum of Art (NOMA) exhibition, "Passionate Visions of the American South: Self-Taught Artists from 1940 to the Present." It also highlights the success of some of its public programs. However, the process of attracting these audiences to the museum falls short in its attempts at developing long-term relationships with NOMA. The first chapter provides historical background on NOMA and offers an overview of the "Passionate Visions" project. Chapter Two describes, in relative detail, the project's community outreach component and implementation of its public programs. It closes with an analysis of short range and long term impacts. The final chapter further analyzes the project experience, inclusive of the management style of the project director, issues surrounding conflict of interest and ethics, and the degree of NOMA's commitment, or lack thereof, to long-term non-traditional audience inclusiveness.

This dissertation examines a commercial media culture as articulated by a television production company in Stockholm, Sweden, and is based on nine months of extended fieldwork. The dissertation discusses the production process, its problems and constraints, and the role of the producer using a theoretical framework elaborated by Pierre Bourdieu. The TV producers are involved in a constant process of interpretation, evaluation and negotiation related to the symbolic and economic power relationships that determine the field. The practical production cannot be reduced to a one-way communication system. Commercial TV production involves more than supplying the channels with those programs they demand and attracting the desired target groups; programs produced at the company must be "good" and give a "value" to the viewers. The production process implies a tightly interwoven relationship between the producer and the audience, conceived of in terms of "the average person". The producers create an image of an audience based on statistical figures, reference persons, viewer ratings and of themselves functioning as surrogate audience. This constructed viewer wants something more than pure entertainment. The public-educator ideal that has been a reason for the Swedish public-service-television's authority and legitimacy, has come to be an important component of the television produced at the described television company. A public-service tradition is reformulated to fit into a modern, commercial context, at the same time as it legitimizes and gives meaning to its own enterprise. The created viewer's demand for entertaining knowledge and information is satisfied.