This thesis deals with gathering of private information when company tries to enter on concentrated markets. Aim of the thesis is to show how much private information will company require and how is its output and profit affected by private information. Thesis uses standard optimalization tools of microeconomic analysis.

This thesis describes new trends in the automotive industry. It investigates how these trends altered the automotive market and industry and what are the reasons of it. The thesis then ascertains an impact on the new cars business, in which stress is put on new technologies and automotive market development in the world, with emphasis on the Czech Republic within the crisis period. The thesis follows 2 trend groups, namely the trends that already appear for a longer time as well as the quite new trends influencing substantially the automotive market. The first named group deals with the technological innovations as well as for example with the problem concerning car factories model families expanding with the aim to maximize volume of sale; problems of the car new models safety and performance is another topic of this thesis. As another important topic of this group diesel drive phenomenon problems in the European Union can be taken into account as well as additional burden of taxation for cars with higher fuel consumption connected with it. A significant part of the second group comprises financial crisis development and impact on the new cars sale in a given period. In addition to it, it describes quite new trends, e.g. engine capacity decreasing with the use of supercharged engines (downsizing), coming wave of SUV cars and a phenomenon of four-wheel drive cars. In the final part of this diploma paper problems are analyzed and finally hybrid cars development as well.

The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology and strategies related to companies in general seeking international expansion and activities abroad. Next paragraphs analyse Czech car market and its characteristics. History of Hyundai Company and description of its global marketing activities and tactics are depicted in the next chapters. Following parts illustrate a strategy employed in the Czech Republic, explaining "New Thinking. New Possibilities" vision and a comparison with the local SKODA Auto manufacturer. The work discloses Hyundai's activities leading to the growth on the market, currently positioning company as the second most successful brand in the year 2013. Concept of a "Czech car" maker is included further in the thesis. Final chapters are dedicated to a market research focusing both on brand awareness, insights and interpreting basic overview of the Czech customers and their attitudes regarding automotive industry.

The aim of my thesis is to describe the automotive industries of the most significant countries in the Asian region. The whole thesis is focused on passenger cars. The thesis is focused on the following countries: Japan, South Korea, China and India. Another aim is to analyze the impact of selected auto makers from these countries to the European market. One of the aims is also introduction of the future trends in the Asian automotive industry, related to Europe. The last aim is to determinate when the Chinese automaker will belong to the world's car manufacturers.

The aim of this thesis is to assess Chinese automotive industry in the context of Chinese and world economy. Above all, it is focused on competitiveness of Chinese car makers with their counterparts from developed economies. Thesis has three parts. First chapter looks into the current position of both Chinese economy and automotive industry in the development pattern of the Word economy. Second part deals with automotive sector in China, its development and biggest car makers; also analyses results of Chinese customers' survey conducted. The goal of the last part is to examine current trends in the industry and competitiveness of Chinese car makers abroad.

The aim of this thesis is to analyse the impacts of business cycles on individual segments of the automotive industry in the last 23 years in the Czech Republic. The areas analysed are sales and production of cars. Attention is also paid to the downstream industry of parts producers. The theoretical part deals with the theoretical approaches of the business cycle, basic methods of measurement cycles and, furthermore, theories related to the automotive industry. The analysis in the practical part is developed on this theoretical basis. The analytical section is divided in three parts according to three full cycles that went through the analysed time period. What was most apparent was the difference of every cycle. It is from this difference that the different impact of cycle on analysed indicators in each period comes. However, it is evident that the automotive industry is behaving procyclically. Most of the indicators are weakly or moderately cyclical, based on the correlation coefficient.

This master thesis is focussed on optimalization of material flow in an automotive company. First part introduce theoretical background. Automotive industry and its actual trends on global markets. Follows short introduction of the company where project of this thesis was executed. Main theoretical part describes concept of lean management, its tools in practical examples, but it is also focussed on philosophical approach to the work and mindset of the company. Follows the aplication part based on theoretical background. The whole project of this master thesis is focussed on specific area called PC store. At first this area is showed in context of overall material flow. Shortly there are introduced processes and areas where full material packaging flows. Follows deeper analysis and optimalization of PC store itself. There are three approaches of stock and lead time reduction applied. Last part shows the comparison of initial and future state including performed changes.

The goal of the Masters thesis is to evaluate the company BENET AUTOMOTIVE s.r.o. based on strategic analysis of the market from the perspective of an external valuator. Selected company operates in the automotive field as a supplier for the automotive industry. First chapter is dedicated to methodology basis that is used in practical part of the thesis. At the beginning of the second chapter is a short presentation of the company. Further there is strategic analysis of the market, that is done through the analysis of macro and micro environment. Next there is the financial analysis which consists of absolute indicators, ratios, DuPont analysis, balance rules and default models. Furthermore, value drivers are calculated. Based on the the value drivers the financial plan is determined. Business valuation is done in the last part with DCF method.

The entry of China into the globalized world and onto the stage of the global automarket has presented auto manufacturers with the largest ever market opportunity. While global competitive forces drive firms to develop product innovation through their global supply chains, the approach of global auto manufacturers and their first tier suppliers has been to bring existing technology into China. Only recently has the supply chain in China become integrated into the global product innovation cycle. While innovations generated by supply channel relationships, as opposed to individual partners, are playing an increasingly important role in the success of all supply chain partners, there has been limited research in the literature on how supply chain relationships cultivate the process of such innovation generation, particularly in China. Correspondingly, this study explores how multinational suppliers can develop adaptive product innovation in order to create a sustainable competitive advantage in China and how the protection of their knowledge helps them sustain it. Drawing on the knowledge-based view and transaction cost economics, and integrating those with behavioural governance and the institution-based view this study identifies drivers of product innovation for MNC suppliers in their relationships with Chinese OEMs, investigates the influence of supplier involvement and knowledge protection on supplier product innovation and examines the outcomes in the specific context of the Chinese automotive industry from the first-tier supplier perspective. Survey results of 170 multinational automobile suppliers in China indicate support for most of the hypotheses. Specifically, knowledge protection is found to have an impact on product innovation in the context of the auto industry in China. Supplier involvement in co-design and co-development with an automotive OEM customer has an inverted U-shaped relationship with product innovation. Furthermore, trust and technological uncertainty are found to drive greater product innovation. In addition, the institutional environment moderates the effect of product innovation on performance. Overall, this study enhances the understanding of how MNC suppliers can acquire local knowledge, develop products adapted to the local market requirements and foster product innovation while retaining their knowledge and know-how and minimizing negative effects of spill-overs to the local competition in the automotive industry in China.

The aim of this thesis is to introduce sales of SKODA Genuine Parts and to confirm the hypothesis that current data referring to amount of Skoda vehicles being used within the Czech Republic are gathered upon wrong methodology, which leads to unobjective marketing analysis which serves as a basis for decision-making. In case the hypothesis is confirmed, a new proposal of data collecting system is required, which will be feasible in long term. It will be necessary to specify the data sources, its plausibility, provide useful information such as the number of cars, age, models, engines, segmentation and so on. Afterwards, the author analyses the market potential for sales of Genuine Parts using the collected data. The data obtained by the new system is required to be used both for sales purposes and for dealing with customers.