Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-09-09T11:53:36Z No. of bitstreams: 1 ramondelimabrandao.pdf: 13058175 bytes, checksum: 8f15186075cc4c49f725a8d4cfdf8c4a (MD5) / Approved for entry into archive by Diamantino Mayra (mayra.diamantino@ufjf.edu.br) on 2016-09-13T15:38:57Z (GMT) No. of bitstreams: 1 ramondelimabrandao.pdf: 13058175 bytes, checksum: 8f15186075cc4c49f725a8d4cfdf8c4a (MD5) / Made available in DSpace on 2016-09-13T15:38:57Z (GMT). No. of bitstreams: 1 ramondelimabrandao.pdf: 13058175 bytes, checksum: 8f15186075cc4c49f725a8d4cfdf8c4a (MD5) Previous issue date: 2011-09-16 / Em 1956 chegava o automóvel DKW-Vemag trazendo ao cotidiano das cidades brasileiras uma nova realidade: o carro nacional. Junto com ele vinham também novos modos de relacionamento entre automóvel e público, até então habituado aos carros estrangeiros, preferencialmente norte-americanos. Havia todo um imaginário em torno do automóvel que vinha desde o início do século XX, fortalecido após a Segunda Guerra Mundial.. Já no governo de Getúlio Vargas, entre 1951 e 1954, começava a se desenhar o esboço da indústria automobilística no Brasil com a F.N.M. – Fabrica Nacional de Motores, mas foi a partir do Programa de Metas do governo Juscelino Kubitschek, de 1955 a 1960 que teve início efetivamente a produção de automóveis no país. Os fatores que teriam determinado o êxito do carro nacional transitariam entre a própria história do automóvel até então e a estética predominante no período, conveniências empresariais na escolha dos modelos a serem produzidos e as circunstâncias políticas e econômicas, além da capacidade da mídia especializada em automóvel em criar e divulgar opiniões favoráveis ao carro nacional junto ao público brasileiro. / In 1956, the DKW Vemag car has brought to the daily life of Brazilian cities a new reality: the national car. Along with it came also new modes of relationship between car and public, until so accustomed to foreign cars, preferably American. There was a whole imaginary around the car that came from the early twentieth century, and that has been strengthened after the Second World War. In the government of Getulio Vargas, between 1951 and 1954, had began the drawing of the outline of the automotive industry in Brazil with the FNM - Fabrica Nacional de Motores, but it was from the Program Goals of Juscelino Kubitschek (1955 to 1960) that effectively had began the producing of cars in the country. The factors that would have determined the success of the national car passed through the history of the car until then, the predominant aesthetics in the period, business conveniences in the choice of models to be produced and the political and economic circumstances, besides the capacities of specialized media to create and disseminate favorable rewiews from the national car to the Brazilian public.

Esta dissertação tem como objetivo caracterizar e entender a construção do conhecimento organizacional a partir dos desafios que surgem em uma das mais complexas atividades empresariais: o desenvolvimento de novos produtos. Para isto, investiga o projeto de desenvolvimento da tecnologia flex fuel no contexto brasileiro de três fornecedores de sistemas para a indústria automobilística (sistemistas), historicamente voltado à adaptação de tecnologias e não ao desenvolvimento. O projeto de desenvolvimento da tecnologia flex fuel reúne características que o diferencia da maioria de outros no setor no país, pois foi concebido fora do domínio das montadoras e representa uma experiência, talvez pioneira, que subsidiárias de sistemistas no Brasil tiveram no sentido de integrar competências direcionadas a um desenvolvimento (e não simples adaptação) de elevado grau de complexidade. A pesquisa concluiu que as interações entre as dimensões do conhecimento (epistemológica e ontológica) ocorrem de modo distinto em cada uma das fases do projeto. No prédesenvolvimento, a organização se utiliza mais do conhecimento tácito e individual dos seus empregados (ex.: desenvolvimentos anteriores, interpretação dos sinais de mercado) para construir o conceito de um novo produto. Na etapa seguinte, fase de desenvolvimento, um projeto conduzido de modo formal (com aprovação e recursos destinados ao projeto) emprega o conhecimento tácito, por meio da interação entre diferentes gerações de engenheiros e principalmente, o conhecimento explícito, com o registro das lições do desenvolvimento em relatórios, arquivos e banco de dados, promovendo a construção do conhecimento individual, do grupo e organizacional. Nessa etapa, se inicia também a construção do conhecimento interorganizacional, com a aplicação do sistema flex nos veículos das montadoras. Já um projeto informal, se concentra na construção do conhecimento tácito, que por ter características de conhecimento individual, pode se perder com a saída dos funcionários. Na última fase do projeto, o pós-desenvolvimento, a organização aprende por meio da interação comercial com o mercado (conhecimento tácito) e pelo aprendizado de campo, com as informações reportadas sobre o desempenho do seu produto em condições reais de utilização (conhecimento explícito). Nessa fase, se conclui a formação do conhecimento interorganizacional. Espera-se que este trabalho possa contribuir com novas perspectivas de estudos voltados a relação entre conhecimento e inovação, sobretudo pela importância dos temas para o aumento da competitividade do país. / The objective of this dissertation is to characterize and understand the organizational knowledge construction starting from the challenges that come from one of the most complexes corporate activities: the new product development. For this, it investigates the development project of the flex fuel technology in the Brazilian context of three systems suppliers for the automobile industry (first-tier suppliers), historically related to the adaptation of technologies and not of development. The development project of the flex fuel technology gathers characteristics that distinguishes it from the majority of the other sectors of the country, because it was conceived outside the domain of the carmakers and represents maybe a pioneer experience, that subsidiary of first-tier suppliers in Brazil had in the sense of integrate competences directed to a development (and not simple adaptation) of high degree of complexity. The research concluded that the interaction between the knowledge dimensions (epistemological and ontological) happen in a distinctive way in each one of the projects phases. In the pre-development, the organization uses more from the tacit and individual knowledge from its employees (ex.: former development, interpretation of the market signs) to build the concept of a new product. The following phase, development phase, a project conducted in a formal way (with approval and resources destined to the project) uses the tacit knowledge, through the interaction among different generations of engineers and especially, the explicit knowledge, with the register of the lessons of the development in reports, files and database, promoting building of the individual, group and organizational knowledge. In this phase, it also begins the building of the inter-organizational knowledge, with the application of the flex system in the carmakers. As for an informal Project, that focuses in the building of the tacit knowledge, and has as its characteristics the individual knowledge, it can be lost when the employees leave the company. In the last phase of the project, the post-development, the organization learns through the commercial interaction with the market (tacit knowledge) and through the field learning, through the reported information about the performance of their product in real conditions of use (explicit knowledge). In this phase, the formation of the inter-organizational knowledge is finished. It is the hope that this work could contribute with new studies perspectives related to the relation between knowledge and innovation, above all, because of the importance of the themes for the increasing of the country competitiveness.

Orientador: Oswaldo Luiz Agostinho / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecânica / Made available in DSpace on 2018-08-24T05:44:30Z (GMT). No. of bitstreams: 1 Bittar_RitadeCassiadaSilveiraMarconcini_D.pdf: 2973892 bytes, checksum: e7b95e09a703903f8358f5aad4c00c5d (MD5) Previous issue date: 2014 / Resumo: As empresas vivem um momento de intensa competição, implicando na diminuição do ciclo mercadológico de vida do produto, o aumento da diversificação, a redução do tempo de resposta do cliente. Diante desses fatores, tornou-se necessário aumentar o grau de relacionamento entre a empresa, seus clientes e seus fornecedores, utilizando a automação, cortando os custos desnecessários e diminuindo o tempo de resposta entre eles. Porém, quando a implementação dos sistemas de automação não é realizada de forma balanceada, criam-se ilhas de excelência separadas das demais áreas da organização. Esse trabalho propõe uma metodologia para avaliação da Integração na Empresa Estendida associada a índices de automação e à análise dos processos de negócios intraorganizacionais e interorganizacionais. A proposta de metodologia desenvolvida por meio de pesquisa exploratória e descritiva, mostrou-se eficiente e foi aplicada em empresas pertencentes a uma Empresa Estendida do setor automobilístico. A maioria das empresas analisadas possuem estrutura organizacional funcional e não estão integradas internamente apresentando médio e baixo índice de automação. O mesmo ocorre nos processos interorganizacionais entre as empresas estudadas, implicando na existência das ilhas isoladas de automação. As empresas utilizam o contato pessoal, o telefone, o email, as pesquisas de opinião, analise dos índices de performance, EDI e os sistemas internos para realizarem os processos de negócio. A metodologia proposta foi feita em três empresas, onde foi verificada a sua aplicabilidade, possibilitando a análise da integração dentro e entre as empresas analisadas / Abstract: Today, companies are facing competition in various fronts as reduction of product life time, increase of diversification, reduction of customer response time. Due to these factors, became necessary to reach a higher degree of relationship between the enterprise and its suppliers and customers to avoid unnecessary costs and decrease response time between them. Besides that, the use of automation is not necessarily done in a balanced way, creating isles of excellence separated from the other areas of the organization. This study proposes a methodology to assess to integrate the Extended Enterprise, associated with Automation Indexes, intra and inter-organizational Business Process analysis. This methodology proposal, that is a descriptive and exploratory survey, was applied in companies that belong to an Automotive Extended Enterprise. Most assessed companies are not internally integrated, showing medium and low level of automation index. It also happens in the relationship among companies, creating isolated islands of automation. The Enterprises adopted the interpersonal contact, telephone, email, opinion polls, EDI and internal systems. The methodology proposal was verified in three companies, and confirmed, making the integration analysis inside and between enterprise feasible / Doutorado / Materiais e Processos de Fabricação / Doutora em Engenharia Mecânica

Orientador: Fernando Sarti / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Economia / Made available in DSpace on 2018-08-19T00:49:57Z (GMT). No. of bitstreams: 1 Rossi_CharlesBorges_M.pdf: 2694770 bytes, checksum: 94a5a7a1c11e04ab3c53eb3659baced2 (MD5) Previous issue date: 2011 / Resumo: Nas últimas décadas as transformações na economia mundial apontam para a crescente importância de três fenômenos. Em primeiro lugar, o aumento do dinamismo das economias emergentes em contraposição à estagnação dos mercados desenvolvidos. Em segundo, o aprofundamento do processo de integração de mercados, sob o ponto de vista comercial e produtivo, acirrando a concorrência entre as corporações que atuam em mercados diversos. Por fim, em parte como resposta ao fenômeno anterior, as estratégias corporativas focam cada vez mais no atendimento das demandas locais e regionais, enfraquecendo a utilização dos princípios da produção em massa próprias do fordismo e das teorias associadas ao taylorismo. Nesse contexto, esse trabalho toma como objeto a indústria automobilística instalada no MERCOSUL para analisar a evolução recente da sua inserção internacional, apontando para as estratégias adotadas pelos principais players e para os resultados obtidos em termos de produção, vendas e investimentos durante a década de 2000. Destaca-se a caracterização do ambiente competitivo internacional e o papel das políticas públicas para descrever como a indústria regional se inseriu nesse ambiente / Abstract: Over the last decades, changes in the World Economy point to the growing importance of three phenomena. First, the increasing dynamism of emerging economies as opposed to stagnation in developed markets. Second, the deepening integration of markets, from the commercial and productive point of view, making competition grow between corporations that operate in different countries. Finally, partly as a response to the previous phenomenon, corporate strategies increasingly focus on meeting local and regional demands. In this context, this essay focus on the automotive industry in MERCOSUR in order to analyze recent developments in its international insertion, pointing to the strategies adopted by major players and the results obtained in terms of production, sales and investments during the 2000s. The competitive environment and the role of public policy are stressed to explain how the regional industry has evolved internationally in terms of its competitive insertion / Mestrado / Ciências Economicas / Mestre em Ciências Econômicas

Functionality in the automotive industry is becoming more complex, withcomplex communication networks between control systems. Information isshared among many control systems and extensive testing ensures high quality. Degradations testing, that has the objective to test functionality with some faultpresent, is performed on single control systems, but is not frequently performed on the entire electrical system. There is a wish for testing degradation automatically on the complete electrical system in a so called Hardware-In-the-Loop laboratory. A technique is needed to perform these tests on a regular basis.Problems with testing degradation in complex communication systems will bedescribed. Methods and solutions to tackle these problems are suggested, thatfinally end up with two independent test strategies. One strategy is suited to test degradation on new functionality. The other strategy is to investigate effects in the entire electrical system. Both strategies have been implemented in a Hardware-In-the-Loop laboratory and evaluated.

This thesis examines International IJVs and the conditions that contribute to their success. The original contribution to knowledge of his thesis is the identification of Trust, the Parent Relationship and Long-Term Commitment as conditions most likely to foster successful IJVs. This thesis showed the applicability of these conditions to IJVs in the automotive sector and also demonstrates the dependency of each condition to the other by identifying a sequential order with which the conditions These conditions are established through interviewing senior management from both parents and the internal management of 13 successful IJVs in the automotive industry. The thesis is divided into a qualitative and quantitative analysis. Key themes from the respondent s qualitative views of success are extracted, coded and then analysed to provide robust empirical results. The data acquired from the respondents is analysed using fuzzy-set Qualitative Comparative Analysis (fsQCA). The conditions leading to success are the parent s relationship, the level of trust that exists between the parents and their long-term commitment to the IJV.

Thesis consist of two parts. The first part investigates theoretical aspects of logistics focused mainly on logistic chains in the automotive industry. The second, practical part, analysis Pre-series Logistics at Skoda Auto a.s., especially its specific warehouse number 29. Based on the method of "snapshot" process analysis, a new concept leading to an optimization of processes in the warehouse, was proposed. In addition, an implemantation of a new information "paper-free system" of the warehouse was suggested.

The essential theme of this thesis is evaluating impacts of financial crisis on automotive industry in the Czech and Slovak republics. The thesis examines the transfer of financial crisis from the USA to Europe and consequently to the Czech and Slovak republics whereas it identifies the role of different factors during the transfer. The thesis subsequently deal with reaction of the governments on the crisis aimed at automotive industry. Fundamental part is devoted to cash for clunker program where the main aim is to answer the question: To introduce or not to introduce cash for clunkers? With regard to recency of this theme and inaccessibility of professional literature the theme is elaborated in the way of study of domestic and foreign Internet resources and analyses from governmental and non-governmental organizations. The outcome of this thesis is evaluation of the status of automotive industry in the Czech and Slovak republics and evaluation of the governmental help to this branch of industry. Main contribution of this thesis is elaboration of a topical theme and the answer to the question concerning cash for clunkers. In conclusion we can mark the help of the Czech government as insufficient.

The topic of this thesis is to analyze the activities of ŠKODA AUTO on the Swedish market. Within each chapter it first analyzes the automotive industry in worldwide context, its development and current situation in individual regions. Then the history of ŠKODA AUTO is developed, mainly its progress from the merger with the German company Volkswagen Group. Another chapter is devoted to the company's entry into foreign markets and its sales worldwide. The core of the work is an analysis of the Swedish automotive market. At the beginning of this chapter the economic and social environment of Sweden is specified together with the local automotive market. The following paragraphs deal with Volkswagen Group Sverige and the importer ŠKODA Sverige. It describes its performance, competitors, activities in sales and aftersales and dealer network. The final section reveals market opportunities and gives suggestions for improving brand position on the Swedish market.

This thesis deals with the topic of how important is the automotive industry for the economy of the European Union. At the beginning of the new millennium, the automotive industry faces sales problems and this thesis will investigate whether this is caused by the unfavourable economic situation or by other factors. The thesis analyses the current status of the sector and describes its importance for the European economy, examines contemporary issues with which the automotive industry has to deal, and on the basis of this analysis, it foreshadows the direction in which the European automotive industry is likely to be in the future.