The literature on the travel market has focused on the motivations and activities of different market segments, destination attributes, evaluation of well-being, travel behaviour and characteristics, and demographic information. Some work has been undertaken on seniors’ travel motivations but the majority of this worked reported for North America. Few comparisons have been made between baby boomers’ and seniors’ travel motivations and preferences for domestic trip. This study investigated the domestic travel motivations of baby boomer (age 50 to 60) and senior (age 61 and over) citizens in Tainan, Taiwan. The study objectives were: (1) to present demographic information on senior and baby boomer domestic travelers; (2) to examine the travel motivations, destination attributes, and well-being of senior and baby boomer travelers; (3) to determine the differences in travel-related characteristics between senior and baby boomer travelers; and (4) to investigate whether those who travel more domestically also travel more internationally. A total of 184 citizens (100 baby boomers and 84 seniors) in Tainan, Taiwan, participated in this study. The data were analyzed using simple descriptive statistics, t-tests, cross-tabulations, chi-squared tests and correlation analyses. The open-ended questions were recorded and analyzed for themes. The demographic data revealed that marital status, employment status, education, income and major source of income were significantly different between baby boomer and senior respondents, as were travel motivations. The destination attributes sought and evaluations of well-being were not significantly different between the groups. Some differences were found in travel behaviours and characteristics reported by baby boomer and senior respondents, especially in the likelihood of traveling with an organized party, spending of money on traveling, joining an all-inclusive package tour, willingness to spend extra money on recreation, perceiving that seniors should stay at home or in silver town, and perceiving that travel improves their quality of life. In addition, traveling on overnight international trips influences the frequency of taking domestic trips for both groups. This study contributes to the tourism literature by comparing baby boomer and senior respondents’ travel motivations and preferences in domestic trips. The findings provided new insights into the understanding of tourist motivations, destination attributes, positive/negative affects and tourists’ behaviors, particularly as experienced in domestic trip taken by baby boomers and seniors in Tainan, Taiwan.

At the time this study was conducted, Queensland police officers were offered a five year age range in which retirement was possible. These officers were permitted to retire from age 55 and were forced to retire at age 60. The Queensland Police Service had previously identified that only 13% of all police officers were staying in their employment until the mandatory retirement age of 60. Retirement of these officers at the earliest possible opportunity presented a considerable loss of human resource investment. This study was undertaken to investigate some possible triggers influencing the decision to retire. Three specific research questions associated with the retirement intentions of Queensland police officers of the baby-boomer generation were formulated and subsequently investigated. These questions were: * How do the demographic characteristics of individual police officers relate to their retirement intentions? * What are the triggers that are associated with the retirement age intentions of baby-boomer police officers in Queensland? and, * How are these triggers associated with officers' intentions to retire earlier or later? While considerable work had been previously done on retirement triggers, the issue of police retirement triggers is under-researched. The situation was further compounded by the fact that the major study of police retirement was American, with retirement in that system based on years of service, and not age as in Australia. A list of possible retirement triggers was compiled from the literature and then focus groups of Queensland police officers were used to discuss some aspects of these possible retirement triggers and generate others that were specific to the Queensland Police Service. The study obtained the views of 641 members of the cohort through a questionnaire and utilised a quantitative research methodology to achieve findings. Demographic aspects showed little overall influence on an officer's retirement age decision. The demographic items that did have a direct association with retirement intentions were gender, length of service, and the method of admission to the organisation. Female officers, officers with the greatest length of service and those admitted to the organisation as Cadets were more likely to seek earlier retirement, that is retirement at or soon after age fifty-five. Whilst not conclusive, the education level of the individual indicated a trend towards later retirement for those with higher levels of education. Importantly, operational status, shift worker status, rank, and qualification for promotion had no association with the retirement decision. A factor analysis of the questionnaire items used in the study identified five factors, of which four contributed significantly to a police officer's retirement timing decision at the later end of the retirement window spectrum. These factors were 'appropriateness', 'worth and belonging', 'influences and relationships' and 'financial' issues. A fifth factor 'flexibility' was also determined but found to have no statistical significance. Three recommendations were made from this study: the formation of a Queensland Police Service alumni; the adoption of a n employment re-engagement policy called 'procruiting'; and the introduction of an assisted retirement education package for exiting members.

Access to healthcare is needed and wanted by people of all ages and especially by those of the older population. The number of people in the 65 years of age and older population is rapidly growing with their needs expected to have a significant impact on the existing healthcare system and healthcare providers. The impact will be critical given the severe shortage of healthcare providers, especially of nurses and the rate of services being more often provided in non-hospital settings. The objectives of the study were to discover the plans of graduating nursing students as they choose their first place of employment, if they have future plans to pursue a nursing advance practice degree, and if they are very happy with their decision to become a nurse. Data for the study were obtained from a questionnaire presented to senior graduating nursing students. The findings were: (a) Most students prefer a hospital setting. (b) Younger students are three times as likely to seek out the hospital, and 1/3 of the students seek out the hospital setting because they were encouraged to become a nurse. (c) About 70% of the students want to work with their friends while 1/3 will seek the hospital worksite, as it is perceived as being the strongest resource in paying back loans. (d) Nearly 87% are considering the nursing advance practice role, and 52% have interest in the nurse practitioner role. The majority of students identified as very happy with their decision to become a nurse. This study provided insight for schools of nursing as they make curriculum decisions and to businesses as they learn of the preferences and plans of the new emerging nurses.

Some school districts are exploring mentorship to help teachers enact more effective classroom practices that lead to higher student outcomes. The Good to Great study, by the National Network of State Teachers of the Year outlined the professional growth opportunities that state teachers of the year (STOYs) perceived as contributing to their success in the classroom. Although the STOYs noted that mentorship was a key factor, the original study did not examine how different generations of educators may respond differently to mentorship based on their generational cohort identity. The purpose of this nonexperimental, causal-comparative study using Good to Great data was to examine how STOY Baby Boomers and Gen Xers perceived specific attributes of official and unofficial mentorship. Strauss and Howe's generational cohort theory and Zachary's mentoring theory provided the theoretical foundation. The research questions examined whether there was a significant difference between STOY Baby Boomers' and STOY Generation Xers' perceptions of (a) official mentors' and unofficial mentors' levels of empathy, (b) the alignment of personality to the mentee, and (c) their ability to offer support. In a secondary analysis of the existing data, Hotelling's T2 tests indicated that Baby Boomers and Gen Xers did not show a significant difference in their overall perceptions of official nor unofficial mentoring factors. However, a post hoc analysis indicated that Baby Boomers had a significantly higher (p = .01) perception of official mentors' personality alignment to the mentee. The positive social change implication of this study is the potential to increase student learning by designing more effective mentorship programs to meet the needs of different generations of teachers.

This research examines the communication styles of five different generations: the Traditionalists, Baby Boomers, Generation X, Generation Y, and the Millennials. The study investigates how current events influence the attitudes of each generation. It explores workplace trends, the effects of new communication platforms, and the evolution of technology. The purpose of the study is to identify the unique approach to communication of each of these groups. The objective is to help organizations create a more efficient working environment by embracing the diverse qualities of the different generations. The study finds that Generation X, Generation Y, and the Millennials prefer to correspond via online forms of communication such as email and social networking sites while the Traditionalist and Baby Boomer generations typically prefer to in• person correspondence. Additionally, the study finds that the people of Generation X prefer to work individually while Baby Boomers, Generation Y, and the Millennials thrive in team environments. It concludes that organizations should strive to accommodate the different generations by assigning them to tasks that focus on their strengths.

No description available.

Bakgrund: Tidigare studier indikerar på en attitydförändring till konsumtionslån, där konsumtionslån blir en allt mer socialt accepterad lösning. Det vittnas även om att mängden konsumtionslån har ökat de senaste åren. En del av problemet som belysts, är även att aggressiv marknadsföring skulle kunna bidra till denna attitydförändring. Tidigare studier och rapporter vittnar om att ålder är en aspekt som spelar roll för hur utsatt olika grupper är, vilket gör det till ett viktigt ämne att undersöka. Med utgångspunkt i problembakgrunden formuleras frågeställningen. Syfte: Syftet med studien är att beskriva vilka kommunikationseffekter som kan urskiljas från  reklam om konsumtionslån, samt vilka attityder till konsumtionslån som kan urskiljas. Huruvida generationstillhörighet påverkar kommunikationseffekter från reklam om konsumtionslån samt konsumtionslån i sig. Metod: Genom en kvalitativ metod samlades empiriska data in, detta i form av 16 intervjuer. Intervjupersonerna utgjordes av konsumenter från Generation Y, Generation X och Generation Baby boomer. Slutsats: Studien visar att det finns variationer gällande hur de olika generationerna förhåller sig till reklam gällande konsumtionslån, samt dess attityder till att ta konsumtionslån. Generation Y verkar vara mer utsatta då de inte verkar ha en lika befäst attityd till ämnet, jämfört med de äldre generationerna. Hos de intervjupersoner som medverkar i studien finns inga direkta indikationer på att konsumtionslån skulle vara en accepterad lösning, vilket inte påvisar en attitydförändring. / Background: Previous studies indicate an attitude change to consumer loans, where consumption loans become an increasingly socially accepted solution. It is also testified that the amount of consumer loans has increased in recent years. Part of the problem highlighted, is also that aggressive marketing could contribute to this attitude change. Earlier studies and reports testify that age is an aspect that plays a role in how vulnerable different groups are, which makes it an important subject to investigate. Based on the problem background, the question is formulated. Purpose: The purpose of the study is to describe which communication effects that can be distinguished from advertising on consumer loans, and which attitudes for consumer loans that can be distinguished. Whether generation affiliation affects communication effects from advertising on consumer loans and consumption loans in itself. Method: Through a qualitative method, empirical data were collected, this in the form of 16 interviews. The interviewees consisted of consumers from Generation Y, Generation X and Generation Baby boomer. Conclusion: The study shows that there are variations regarding how the different generations relate to advertising regarding consumer loans and its attitudes towards taking consumer loans. Generation Y seems to be more vulnerable as they do not seem to have an equally strong attitude to the subject, compared to the older generations. In the interviewees who participate in the study, there are no direct indications that consumption loans would be an accepted solution, which does not indicate an attitude change.

This research investigates generational differences in Australian workers. In particular it focuses on changing trends and influences in the workplace and how different generations view and deal with these changes. The study focuses on Baby Boomers (born 1945-1963), Generation X (born 1964-1977) and Generation Y (born 1978 - 1994) across four industry sectors: Corporate, Education, Government and Not for Profit. The Australian workforce currently consists of four generations - all having distinct characteristics, working styles, needs and expectations. These differences pose challenges and opportunities to workforce management. The first step in managing the generations and their differences is to identify where the differences lie and to understand how best to cope with and exploit these differences. This research, in taking a generational cohort perspective towards analysing the modern workplace, seeks to explore how the different generations view the trends and influences that impact their work; and their attitudes towards technology, communication, work/life balance, organisational loyalty, attraction, engagement and retention. The study uses a multi-phase qualitative approach and includes in-depth interviews with a range of Australian industry experts; discussion groups held with Gen Ys, Gen Xers and Baby Boomer employees, in four organisations across four industry sectors; and in-depth interviews with senior executives in the same four organisations. This research will have significance to all organisations especially those that employ workers from across the generations and who are managing a multigenerational workforce. The findings will have practical application to organisational policy development in areas such as, work/life balance, attraction, engagement and retention of employees, reward and recognition systems, technology in the workplace and training and development. The study adds to the body of knowledge in workforce management, and in particular to the emerging body of knowledge on generational cohort analysis of the workplace in the Australian context. The study found significant generational differences that when harnessed and managed effectively, can contribute to the output and performance of the organisation as a whole.

Canada’s aging population is expected to have an impact on all public institutions; for public libraries, the emergence of a large, multi-generational user group of older adults challenges the current paradigm of services to seniors. This thesis examines a subset of this user group: baby boomer library patrons who are in a caring relationship with elders. It investigates how these patrons interact with the public library both for themselves, and as carers, in order to reveal library-related issues particular to this growing segment of the population. The study takes place within a conceptual framework derived from the ethic of care, and from emerging theories of library-as-place rooted in the fields of human geography and sociology. Using a qualitative instrumental case study method, long form interviews were conducted with respondents recruited through theoretical sampling extended by snowball sampling. While not generalizable, findings suggest that while these baby boomer respondents value their libraries deeply, there is potential to create services and practices more attuned to the needs of older adults who are in relationships with elders.

Canada’s aging population is expected to have an impact on all public institutions; for public libraries, the emergence of a large, multi-generational user group of older adults challenges the current paradigm of services to seniors. This thesis examines a subset of this user group: baby boomer library patrons who are in a caring relationship with elders. It investigates how these patrons interact with the public library both for themselves, and as carers, in order to reveal library-related issues particular to this growing segment of the population. The study takes place within a conceptual framework derived from the ethic of care, and from emerging theories of library-as-place rooted in the fields of human geography and sociology. Using a qualitative instrumental case study method, long form interviews were conducted with respondents recruited through theoretical sampling extended by snowball sampling. While not generalizable, findings suggest that while these baby boomer respondents value their libraries deeply, there is potential to create services and practices more attuned to the needs of older adults who are in relationships with elders.