Competitive intelligence (CI) helps company to make right strategic decision in uncertain competitive environment. Many companies do different kinds of marketing research, but still have not adopted CI tools yet, especially in those countries where they have just started to implement instruments of free market economy. This could be related to Russian situation. The thesis is organized into three chapters. Competitive intelligence theory is explained in the first chapter. In the second chapter tools and techniques of competitive intelligence are discussed. Here the main tools are explained. Implementation of competitive intelligence tools is explained in third chapter of this thesis. Here we see developing new marketing strategy for restaurant chain by using competitive intelligence tools. 'Rosinter Restaurant Holding' is a leading casual dining chain operator in Russia. The main focus is made on 'Planet Sushi' restaurant chain in Omsk region. In this chapter we see implementation of competitive intelligence tools in marketing department while creating new strategy.

The first goal of the Master's Thesis is to describe main theoretical knowledge from controlling and managerial accounting and link the theory to reality at IT department in StarBev. First goal is resulted in definition and functions of controlling, main responsibilities and competences of IT controller, controlling versus organisational structure and main controlling processes such as planning and cost monitoring. Each chapter contains either theory, either practice in certain controlling area. Second goal of the Master's Thesis is internal benchmarking of IT spend within daughter companies in StarBev group. Result of the second goal is detailed description of cost structure, IT spend comparison in each sub-package and suggestions how to manage and drive IT spend. Model of IT controlling from external benchmarking point of view was created based on experience and is situated at the end of the thesis.

The thesis deals with volunteering in social services. The aim of the work is to suggest a comprehensive set of managerial activities based on identified good practices, which leads to the improvement of work with volunteers in the program "Pět P" in Jindrichuv Hradec, in the area of recruiting the volunteers, managing their activities, monitoring, evaluation, motivation and public relations. The thesis follows activities of non-profit organizations by virtue of which concentrates on the work of volunteers dealing with handicapped children and juveniles. Using the method of benchmarking investigation seeks to streamline management activities of the organization. The outcome of this work is to create custom draft measure, which is focusing on implementation of new methods related to the increase of volunteers in the program "Pět P" in Jindrichuv Hradec.

The national tourism organizations keep investing in their marketing activities and campaigns. In recent years the pressure on efficiency and return on investment and the technology development changed the existing modus operandi o the national tourism offices . Participants modern tourism are on the one hand, increasingly able to organize their trips by themselves , place higher demands on information and booking options online. Modern clients are on one hand able to organize their trips by themselves, demend more accurate information and online booking options. On the other hand, there were opened up new markets with huge economic potential but almost zero brand awareness and high dependence on the distribution channels. "Country branding " has become one of the important tools of competitiveness of national economies. This applies to building a competitive position in the export of goods and services. As most budgets for destination marketing are financed from public resources, the financial and debt crisis in the Eurozone decreased marketing expenses in building national brands. This raises an obvious interest in this phenomenon , both from researchers , economic journalists, and of course, politicians. The doctoral dissertation responds to the current developments and includes a comparison of selected activities of the national tourism organizations in the European Union , which naturally connects theoretical framework of the doctoral program, international trade and the focus of the Department of Tourism. The main aim of the doctoral thesis is to assess the effectiveness of selected instruments that support the tourism development and to draw the implications for management sector at the level of the Czech Republic. The assessment is based on based on the international comparative studies and analysis of empirical statistical data. In this sense, they were defined objectives. 1) To develop a comprehensive comparative profile of tourism policies in selected European countries. 2) To analyze the importance of brands of countries and cities in the context of competitiveness of tourism destinations. 3) To evaluate the impact of the national tourism organizations in terms of arrivals and brand value.

This diploma thesis deals with the optimization of the procurement process at ŠKODA AUTO a.s. Specifically with Forward Sourcing, which is responsible for the nomination of suppliers for new parts of starting projects. Optimization will be done within a benchmark analogical to identical process in Volkswagen AG. The aim is to create proposals for changes and recommendations for an effective functioning of Forward Sourcing. The theoretical part will be defined in terms of process management and procurement within the organization. The practical part focuses on the analysis, comparison and measurement process from which proposals for changes and recommendations will be determined.

Presented diploma thesis compares financial performance of a selected company with the financial performance reached in a given industrial sector. INFA criteria are used for the evaluation of the company and of its performance. INFA is a system of pyramidal decomposition of economic value added. The sector database of the Ministry of Industry and Trade of the Czech Republic was used for the referential analysis. The thesis consists of two parts. The first part defines financial analysis, economic value added and INFA criterion system from a theoretical point of view. The second part applies INFA on the specific company. The values of company indicators determined by this method are then compared with average values in the sector. Discrepancies are discussed and elucidated. The final chapter evaluates advantages and disadvantages of the used benchmarking model.

This diploma thesis deals with the benchmarking method and its practical use in continuous process of destinations' competitiveness enhancement. It describes the importance of tourism for destination's development and increasing need of its management, in order to become more competitive. Revealing the key factors of success that are created by destinations' competitive advantages enables destinations to keep or even to strengthen their position on the international tourism market. The main goal of the thesis is to apply the benchmarking method as a tool for an analysis and comparison of selected competitiveness factors of the Czech and Slovene tourist destinations from the Austrian tourists' point of view. Based on the analysis results, the particular competitive advantages of the Czech Republic and Slovenia are determined and commented.

The aim of this thesis is the real representation of the company's business Auqa Angels EUROPE s.r.o. - a brief description of each area inside the company, know-how, product description, pricing and insight into the distribution system and the importance of sales personnel in the company. The author is concerned with the individual marketing activities of this small company and evaluate their effectiveness. Furthermore, this work aims at a competitive comparison in the Czech market with bottled water and evaluate the awareness of the brand and its positioning among consumers. The basic hypothesis is low Aqua Angels brand awareness among consumers thanks non wholesale marketing activities and narrow target group and pessimistic view of the drinking regime of Czech population. Part of this thesis is also the overall assessment of the current situation of Aqua Angels EUROPE s.r.o. and recommendation of appropriate workable solutions in areas where deficiencies are determined.

This paper focuses on how all three university teaching hospitals in the city of Prague are financially managed. The aim is to describe and evaluate financial standings of these hospitals and decide which hospital is best managed from a financial point of view. To evaluate the financial position of the hospitals financial analysis will be used. Based on this analysis strengths and weakness of financial management of these hospitals can be determined. Also the methodological frame work of benchmarking will be used to determine the overall standing of the hospitals.

Thesis (M. Dev.) -- University of Limpopo, 2017. / The purpose of this study was to assess and reflect on the perceptions of educators towards the implementation of an Integrated Quality Management System in the White Hazy Circuit, Mpumalanga Province. The IQMS is a clear reaction to the autocratic mode of evaluation that operated during the Apartheid era and is a major shift from the old paradigm of external evaluators. The new paradigm calls for a joint collaboration between schools, districts and supervisory unit with the main aim to enhance the quality of education in South Africa. The researcher used quantitative method for this study. In its quantitative approach the study was to describe, analyse and interpret the data to determine if there were any negative perceptions among White Hazy educators about IQMS implementation. The reason to use this approach was to obtain the detailed descriptions of the information required for the study. Secondly results are based on objective method which can be expressed in a specific management technology. Data collection was done using structured questionnaires (N = 97). Respondents of all post level in the teaching profession participated. The participants were selected randomly to give equal participation of all respondents from 16 selected schools. The participants come from both primary and secondary schools. The study highlighted that compliance, lack of training, shifting of responsibility to one another and insufficient time for development play a significant role in IQMS implementation. The findings revealed that the IQMS Policy is implemented in schools. However, there are some areas where there is a lack of school based teacher development to some schools and there is no consistency in the implementation which affected teacher performance and learner performance. The results which arose from the study suggested the following recommendations: quarterly training to enhance service delivery and the reviewing of the current policy to cover trends of contemporary conditions in schools and to capacitate school management teams to become effective in the IQMS implementation.