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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Social networking sites in the accumulation and management of social capital for Black woman entrepreneurs

Moalusi, Tebogo January 2013 (has links)
Purpose This study explores Social Capital Theory. For the benefit of the business community it examines the role of social networking sites (SNS) in the accumulation and management of social capital for Black women entrepreneurs. This research project explores whether social media and technology have enabled a previously disadvantaged minority group to overcome their obstacles, particularly the lack of access networks that offer value. Significant research has been done on academic Social Capital Theory, but what remains understudied is the link between social capital and social networking sites, especially for minority and indigenous groups in Africa. The research is also applicable to other minority groups globally - adding value to Social Capital Theory in the context of a growing interest in knowledge economies, entrepreneurship and technology. The study makes a contribution to academic research and has implications for both policy and practice. Methodology The research is exploratory in nature and therefore applies a qualitative research methodology. It applies in-depth interviews with Black women entrepreneurs from different industries, and age groups to extract quality data that is analysed against theoretical propositions derived from the literature. Findings Bridging and bonding social capital are unique in how they empower entrepreneurs. Black women are a minority group because of cultural and historical consequences. As a result women are more disadvantaged than men, and minority women are more disadvantaged than white women. Negative stereotypes prejudice Black women from getting equal access to opportunities and resources. SNS, which is geared to accumulating bridging social capital, has the ability to empower Black women entrepreneurs to overcome these challenges. However, instead of using SNS for building bridging social capital - more essential for business growth - Black women entrepreneurs tend to use SNS to deepen bonding social capital which yields support and motivation. The potential value in SNS use should encourage Black women entrepreneurs to invest more resources in learning how to optimise SNS. Although SNS and government empowerment policies are contributing to equalizing access and use of social capital between different genders and races, men and the White business community still have an advantage. Future studies should consider exploring how generation theory and various social-economic issues affect accumulation and use of social capital through SNS use for minority groups / Dissertation (MBA)--University of Pretoria, 2013. / zkgibs2014 / Gordon Institute of Business Science (GIBS) / MBA / Unrestricted
2

Black Food Trucks Matter: A Qualitative Study Examining The (Mis)Representation, Underestimation, and Contribution of Black Entrepreneurs In The Food Truck Industry

Ariel D Smith (14223191) 11 August 2023 (has links)
<p>Food trucks have become increasingly popular over the last decade following the Great Recession of 2008. Scholars have begun to study the food truck phenomenon, its future projected trajectory, and even positioning it within social justice discourse along cultural lines; however, scholarship has yet to address the participation of Black entrepreneurs in the food truck industry.</p> <p><br></p> <p>The objective of this dissertation is to expand the perception of Black food entrepreneurs within the food truck industry by interrogating how Black food truck owners are misrepresented, under analyzed, and underestimated. Using a series of interdisciplinary qualitative methods including introspective analysis, thematic coding analysis, and case studies, I approach this objective by addressing three questions. First, I analyze movies and television to understand where Black-owned food trucks are represented in popular culture and how they are depicted. In doing so, we come to understand that Black business representation, specifically Black food truck representation consistently falls victim to negative stereotypes. These stereotypes can influence the extent to which Black food truck owners are taken seriously and seen as legitimate business leaders in their community. Second, I interview 16 Black food truck entrepreneurs to understand why the mobile food industry appealed to them and how it has become a platform for them to explore other opportunities. Finally, I review eight cities that have launched Black food truck festivals and parks within the last 6 years to gain an understanding of the collective power wielded by Black food truck owners and its impact Black communities. Moreover, this dissertation challenges the myth that collectivism does not exist among Black entrepreneurs and the Black community broadly.</p>

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