Thesis (Ph. D.)--University of Washington, 1992. / Vita. Includes bibliographical references (leaves [218]-226).

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This paper presents a model of the determination of excise tax rates by studying the substantial variation in the state excise taxes in the U.S. brewing industry. Two approaches are used. First, assuming that the government is only interested in the public interest, a socially optimal tax rate is derived. The magnitude of the tax rate is determined by the negative externalities of drinking behavior imposed on nondrinkers. Second, a special interest group that engages in lobbying activity and makes campaign contributions is introduced into the model. The government not only cares about the welfare of the society, but is also concerned about the abundance of its campaign contributions. The lobbying activity by the interest group causes the tax rate to deviate from the social optimum. Data from the beer industry in 1992 and 1995 are employed in the estimation. Instrumental variable techniques are used to deal with endogenous consumption and heteroscedasticity. The estimation indicates that states with a production capacity one barrel per person higher than the average state will have a beer tax 20 cents per barrel lower than average. The paper provides evidence that the power of interest group hampers the economic efficiency of the local tax system. / Graduation date: 1999

<p>With the purpose of expanding the understanding of the main causes that make creating and maintaining successful, strong brands a challenging issue for companies, a qualitative research is conducted in this thesis. It is based on an integrated model of Doyle’ and Stern’s along with Aaker’s approaches discussing building successful/strong brands with the following Doyle’ and Stern’s model discussing sustaining successful/strong brands; thereby selecting a single case study of Carlsberg Polska belonging to brewing potentates on the Polish beer market and two of its major brands – Carlsberg and Harnaś.</p><p>The findings show that, in terms of building successful brands, introducing a quality product along with superior perceived quality, creating a basic brand along with brand awareness, augmenting a brand along with building brand loyalty as well as establishing a potential brand along with brand associations are the most crucial actions that had to be taken by Carlsberg Polska in order to win out a number 3 market-leader position. Concerning sustaining strong brands, on the other hand, the investigated firm needs to monitor competition and constantly revitalize and reposition its products in order to be the fastest growing beer producer on the Polish market.</p>

This study provides the model that first synthesizes strategic group theory with the New Empirical Industrial Organization (NEIO) approach in the international trade analysis, and uses the annual group data (1953-1988) from the U.S. brewing industry with two strategic groups (national producers and regional producers) in the presence of growing import competition. The main goal of study is to examine the impact of import and strategic group competition on strategic group behavior and market power in the U.S. brewing industry. Using the conjectural variation technique under the profit maximization assumption, the model estimates directly conjectural elasticities and the Lerner indexes incorporating firm behavior in competing with rivals from imports, and inside and outside each strategic group. The thesis shows the main following conclusions. Inside the group, national and regional brewers behave like Bertrand-type competitors and regional firms are more competitive than national firms. In the cross-group rivalry, national firms expect a cooperative response from regional brewers and regional firms expect an aggressive response from national producers. Holding possibly a sufficient niche market, import competition does not affect the behavior and market power of national and regional producers. As for over-all behavior, neither national nor regional firms behave like price-takers. National firms exert a significantly higher degree of market power than do regional firms, the market power of which appears to be harmed by national brewers. However, an average brewer exercises no market power in the industry as a whole. / Graduation date: 1997

With the purpose of expanding the understanding of the main causes that make creating and maintaining successful, strong brands a challenging issue for companies, a qualitative research is conducted in this thesis. It is based on an integrated model of Doyle’ and Stern’s along with Aaker’s approaches discussing building successful/strong brands with the following Doyle’ and Stern’s model discussing sustaining successful/strong brands; thereby selecting a single case study of Carlsberg Polska belonging to brewing potentates on the Polish beer market and two of its major brands – Carlsberg and Harnaś. The findings show that, in terms of building successful brands, introducing a quality product along with superior perceived quality, creating a basic brand along with brand awareness, augmenting a brand along with building brand loyalty as well as establishing a potential brand along with brand associations are the most crucial actions that had to be taken by Carlsberg Polska in order to win out a number 3 market-leader position. Concerning sustaining strong brands, on the other hand, the investigated firm needs to monitor competition and constantly revitalize and reposition its products in order to be the fastest growing beer producer on the Polish market.

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Thesis (Ph. D.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 95-101). Also available on the World Wide Web.

Inaug.-Diss.--Frankfurt am Main. / Lebenslauf. "Literatur-verzeichnis": p. 7-15.

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