Thesis submitted in fulfilment of the requirements for the degree of Master of Technology: Business Information System In the Faculty of Business At the Cape Peninsula University of Technology, 2013 / The South African manufacturing industry landscape has changed due to the pressures of globalisation and liberalisation of trade policy regimes. The structural shift of this industry has led to a global market in which many small businesses in the manufacturing sector find it difficult to compete with competitors for example, in Asian countries. Companies are required to improve their competitiveness by using various strategies such as e-commerce. However, these strategies are changing economics, markets, industry structure, products and services, the flow of products and services, consumer segmentation, consumer values, consumer behaviour and labour markets. An e-commerce strategy could assist small businesses in emerging markets to streamline their business processes in their respective sectors and industries, thus enabling them to enhance their business activities. Yet, literature reveals that most SMMEs do not take full advantage of e-commerce applications in their business activities. A qualitative approach using a case study methodology is used for this research. The researcher adopted models such as the Technology-Organisational-Environmental model, a value proposition model and a key assets model to collect and analyse evidence to propose guidelines for e-commerce initiatives in the selected environment. The findings indicate that SMMEs could improve their performance by establishing formal strategies and structures to increase their worth. This is done by creating e-commerce strategies to fit their organisational goals and objectives. Furthermore, manufacturing SMMEs need appropriate online platforms to transact and build strong relationships with suppliers, customers and partners. In addition, it is essential for SMMEs to establish and monitor quality standards in their e-commerce activities. It was found that the key assets needed by SMMEs in the manufacturing sector could impact their ability to sustain their business activities. Finally, manufacturing SMMEs need to deliver targeted and contextual marketing messages to help influence potential decision makers. This research contributes to the field of e-commerce by providing guidelines which manufacturing SMMEs could use as a starting point, to understand and improve their current e-commerce strategies and sustain their business growth.

THESIS Submitted in fulfilment of the requirements for the degree MAGISTER TECHNOLOGIAE in BUSINESS INFORMATION SYSTEMS in the FACULTY OF BUSINESS INFORMATICS at the CAPE PENINSULA UNIVERSITY OF TECHNOLOGY 2006 / E-commerce improves value chain integration, enables customisation and also provides smaller companies opportunity to reach customers worldwide. However e-commerce poses challenges to companies, including how to approach e-commerce to gain competitive advantage. Although a number of studies report on e-commerce adoption, these do not provide clear guidelines to determine how SMMEs should progress or move into e-commerce adoption. The aim of this research study is to examine the various available approaches and propose a model to assist SMMEs to determine how to start e-commerce adoption. Findings from this research study indicate that a small percentage of SMMEs are selling online in the Western Cape and realizing benefits derived from ecommerce adoption. The SMMEs interviewed followed an “adoption ladder” approach to e-commerce adoption, however, some had the perception that with maturity of e-commerce, a “managed strategic” approach would be possible. In conclusion the research study proposes a model to assist SMMEs to progress into e-commerce adoption, illustrating two available approaches.

This thesis was motivated by Roberts (2010) who found that 63% of SMEs in South Africa do not make it past second year of operation. To expand further on this problem, we reviewed literature to understand key business challenges experienced by SMEs in South Africa which contribute to this high failure rate. The challenges include red tape, labour legislation, lack of skills, lack of innovation, impact of crime, and lack of funds. The research project aimed to answer a key question: “How can information technology, in the form of Cloud Computing be used to address the challenges faced by small and medium businesses in South Africa?” To answer this question, data was collected from 265 SME companies and quantitatively analysed. It is important to note that the profile of SMEs targeted in this study are those that employed fewer than 200 employees, with a turnover of not less than 26 million rand per annum, and registered with South African Revenue Services (SARS) and also with the Companies and Intellectual Property Commission (CIPC) of South Africa. Over 60% of the firms that responded to the survey were in business for more than 10 years which means we are mainly dealing with data from businesses that have past the survivalist stage and are matured businesses. These are businesses that can share their experiences and challenges they faced throughout their journey. The profile of SMEs in this study should not be confused with that of Very Small Medium Enterprise Businesses. The questionnaire was designed to address four themes being the Demographic profile, SME Business Environment, Threat of Survival, and lastly Technology Adoption. Key finding in this research is that 60% of the panellists stated that red tape is the overriding challenge that small businesses contend with. 67% of the panellists confirmed that they have not invested in their businesses in the past year; and 53% stated that they have not applied for finance from the bank for fear of being rejected. Only 30% of the SME market were found to use enterprise resource planning (ERP) and 62% do not have their own IT department. Of great concern is that 65% of the panellists have experienced server down time at least once in the past year. Inability to predict the rising IT costs in a firm has been cited as the main concern when running IT on premise. The cost predictability finding was also discovered to be a benefit enjoyed by the SMEs who use Cloud Computing. The conclusion is that there is a relationship between Cloud Computing, Small and Medium Enterprise businesses and the challenges they face in their business environment. To address the identified business challenges, technology adoption studies by Gumbi & Mnkandla (2015), Carcary, Doherty & Conway (2014), Lacovou et al (1995), Mohlomeane & Ruxwana (2014), Kshetri (2010), BMI Research (2018), Conway & Curry (2012), Li, Zhao & Yu (2015), Wernefeldt (1985), Schindehuitte & Morris (2001), Tornatzy & Flesher (1991) were reviewed. From these publications, the Technology, Organisational and Environmental (TOE) was found to be relevant and of interest for use in answering the main research question. This study developed the Cloud Adoption Framework which is the anchor of all SME challenges. Key study contribution is that the TOE model, which is predominantly used to understand the determinants of technology adoption like various industry applications, infrastructure innovations etc., are now used to address specific challenges that have contributed in the high failure rate of SME business. This is the first-time TOE model has been used to align with key SME challenges that contribute to firms’ failure. Specific technology across Software, Infrastructure and Platform services models are recommended for use by SMEs to ensure challenges are mitigated and improve the chances of survival for SMEs operating in South Africa. By following the recommended Cloud Adoption Framework, SMEs should be able to navigate the complexities brought about by the tough operating environment and also the technologies available to address those challenges. All six challenges have solutions in Cloud Computing and SMEs are educated on these solutions and also how to access these on a pay as you use model of consumption. / Business Management / D.B.L.

Indiana University-Purdue University Indianapolis (IUPUI) / The author employs Hoffman and Ford’s method for analyzing organizational rhetoric to examine the discourse of Google, Inc. Employing a hybrid method, built on rhetorical criticism which incorporates elements of organizational communication theory, the analysis examines identity rhetoric present in Google’s discourse regarding its operations in China. Using this approach, the author leverages the method to critically examine hegemonic aspects of the discourse in order to examine how Google constructs its Western consumer based audience regarding online privacy and free speech.

The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was created in two different languages (Russian and English). This study suggests that language, as a cultural indicator, has a direct relationship to user satisfaction and performance in e-commerce web applications.