Text in English / In its proposal of a communication strategy that will be of use as an enabling tool for increasing graduate employment potential, this study contributes uniquely to the discipline of communication. It envisages that communication takes into consideration the involvement of the key stakeholders, namely: government, labour market, education system, and media. Amid unemployment challenges that affect the majority of the population, media is regarded as a powerful tool to reach the majority of the population. With specific regard to graduate unemployment, media-driven interaction with unemployed graduates is not as efficient as it should be. Factors contributing to graduate unemployment are identified as career choices, skills shortage, job opportunities, career development, work experience, skills development, entrepreneurial skills, internships, and access to the labour market. It is also important to note that media is regarded as tool for disseminating information about such factors. In order to address this problem, the study establishes an integrated communication strategy that will be of use as an enabling tool for increasing the potential of graduate employment. The role of such communication could be applicable in various ways, such as organisational communication, business communication, public communication, personal communication, interpersonal communication, etc. This study locates itself in the domain of public communication because information about unemployment issues is a matter of public concern. This study adopts mixed research methodologies, with a survey research design—in order to gather data from the graduate students at a University of Technology. The study found that while social and print media are highly preferred and used due to their accessibility, there is a need to stress their use with regard to employment search. The main concepts that contributed to the establishment of the strategy included strategic communication, unemployment and media. It must be here noted that, for purposes of this study, strategic communication was informed by a confluence of the constitutive model of communication, systems theory, and situational theory of publics. The phenomenon of unemployment is informed by unemployment approaches, on the one hand, and the Maslow theory of needs, on the other. Furthermore, the understanding of the concept of media is informed by mass communication approaches and media richness theory. This thesis expects that, as an outcome, such a communication strategy would increase graduate employment potential. Public relations planning model is applied in the study in order to guide the implementation of the proposed communication strategy. / Communication Science / D. Litt. et Phil. (Communication Science)

This study, largely based on literature review supplemented with information from lectures and interviews, attempts to give guidelines and make recommendations on how the gap between the school and the working world can be narrowed in South Africa to improve the employability of school-leavers. Chapter One involves the identification of the problem to be investigated. Chapter Two defines the economic role and function of the school in society in the light of different theories and practices. The present state of education in South Africa, with specific focus on how it relates to the working world, is examined in Chapter Three. Chapter Four examines the relationship between schooling and the working world in selected countries. Chapter Five proposes some guidelines and recommendations for the closer integration of the school with the world of work in South Africa. Chapter Six deals with final conclusions, new perspectives and guidelines for future research. / Educational Studies / M. Ed.

116 leaves single sided printed, preliminary pages i-viii and numbered pages 1-106. Includes bibliography. / Scanned using a Hp Scanjet 8250 Scanner to pdf format (OCR). / Thesis (MPhil (Sociology)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: In South Africa few systematic studies have been done on university-industry partnerships. This research investigated the evolution of the University of Cape Town (UCT) and SASOL partnership involving heterogeneous catalysis. As part of this investigation, I analysed the driving force and sought to determine the motivations and benefits that UCT and SASOL have since accrued as a result of their partnership. I also analysed knowledge transmission or technology transfer processes such as the hiring of graduates, intellectual property etc. In light of all of these I sought to draw lessons that could be learnt from UCT-SASOL partnership for future purpose. I followed four themes or sections in order to situate the study. These were, (a) the socio-economic context (global and knowledge economy, innovation, knowledge society etc.), the changing modes of knowledge production ("Mode 2") and the changing ways of interactions among stakeholders industry, university and government (Triple Helix). The key argument here is that the university industry partnership cannot be seen as an independent development, but is interrelated or partly the consequence of changes in the socio-economic, science, technology and higher education fields, (b) The driving force behind the partnership, (c) motivations, benefits, and (d) knowledge or technology transfer/transmission processes. I used the case study research design. I conducted interviews with the UCT Chemical Engineering Department, UCT Centre for Research and Innovation and SASOL officials. I collected several documents related to the study and also visited the laboratories in which UCT-SASOL partnership research activities were happening. Some of the findings of the study include the following. The partnership demonstrates the significant role of an individual academic, who steered transformation in terms of research activities and culture in the Chemical Engineering Department. The legacy of the individual academic's strong personality and commitment to research is evident and continues to stimulate high levels of research interest and teamwork among staff members which is characteristic of this department. A strong link is maintained between the basic disciplinary "Mode 1" teaching and research on the one hand and the multidisciplinary "Mode 2" applied and strategic research and training on the other: This is evident in the strong emphasis on the solid undergraduate disciplinary education as a basis for a high quality multidisciplinary postgraduate education. All staff members are involved in both teaching and research. A strong link is maintained between academic, research and postgraduate activities: The department utilizes surpluses generated through industrial-oriented research to cross-subsidize the academic and postgraduate activities. / AFRIKAANSE OPSOMMING: Daar is weinig sistemiese studies in Suid-Afrika reeds uitgevoer oor universiteit-industrie samewerking. Hierdie studie ondersoek die ontwikkeling van 'n vennootskap tussen die Universiteit van Kaapstad (UK) en SASOL wat heterogene katalise insluit. Ek analiseer in hierdie studie die dryfkrag van die vennootskap, en probeer die motivering en voordele bepaal wat beide die UK en SASOL toegekom het as deel van hulle vennootskap. Ek analiseer ook die oordrag van kennis of oordrag van tegnologiese prosesse, die aanstelling van graduandi, intellektuele eiendom, ens. Ek probeer op grond hiervan lesse van die UK-SASOL vennootskap uitlig vir toekomstige doeleindes. Ek het vier temas of afdelings gebruik om hierdie studie te vestig. Dit is, (a) die sosio-ekonomiese konteks (globale en kennis ekonomie,innovasie, kennis samelewing ens.), die veranderende modus van kennis produksie ("Modus 2") en die veranderende wyses van interaksie tussen belanghebbendes - industrie, universiteit en regering (Triple Helix). Die sleutel argument hier is dat die universiteitindustrie vennootskap nie gesien kan word as 'n onafhanklike ontwikkeling, maar dat dit verband hou met of deel is van die gevolge van die veranderinge in die sosio-ekonomiese, wetenskap, tegnologie en hoer onderwys arenas; (b) die dryfkrag agter die vennootskap; (c) motivering en voordele; en (d) die oordrag van kennis of tegnologie/oordrag van prosesse. Ek gebruik die gevallestudie metodologie in hierdie studie. Ek het onderhoude gevoer met die UK Chemiese Ingenieurswese Departement, die UK Sentrum vir Navorsing en Innovasie, asook die SASOL betrokkenes. Ek het die projekdokumentasie versamel en het ook die laboratoriums besoek waarin die navorsingsaktiwiteite van die UK-SASOL vennootskap plaas vind. Die bevindinge van hierdie sluit dus die volgende in. Die vennootskap demonstreer die belangrike rol van 'n individuele akademikus wat transformasie bewerkstellig het in terme van navorsingsaktiwiteite en die kultuur in die Chemiese Ingenieurswese Departement. Die nalatenskap van die individuele akademikus se sterk persoonlikheid en toewyding tot navorsing is duidelik en stimuleer steeds hoe vlakke van belangstelling in die navorsing en spanwerk in die departement. Dit is ook een van die kenmerke van hierdie departement. Daar is 'n sterk skakel gehandhaaf tussen die basiese dissiplinere "Modus 1" onderrig en navorsing aan die een kant, en die multidissiplinere "Modus 2" toegepaste en strategiese navorsing en onderrig aan die ander kant. Dit is duidelik in die sterk kleim wat gele word op die stewige voorgraadse dissiplinere onderrig as 'n basis vir 'n hoe kwaliteit multidissiplinere nagraadse onderrig. Alle personeel is betrokke by beide onderrig en navorsing. 'n Sterk skakel is behou tussen akademiese, navorsings- en nagraadse aktiwiteite: die departement gebruik die oorskotte van industrieverwante navorsing om akademiese en nagraadse aktiwiteite te kruissubsideer.

This study set-out to examine how university-industry linkage (UIL) is managed in government universities of Ethiopia to contribute to the economic development of the country. Basic questions related to the level of management of UIL, areas of linkage, benefits obtained so far from this partnership, challenges to the proper management of UIL, and the existing opportunities for promoting UIL were raised. In addition to this, strategies for strengthening UIL were also dealt with. In relation to this, the study was framed with the system theory viewpoints and human capital theory viewing universities as a system linked to its external environment like industries. As a model, interactive/balanced type of Triple Helix model was used as it integrates the activities of the government, universities and the industries. Moreover, this study reviewed global perspectives on UIL and an overview of the study context with greater emphasis on higher education reforms and proclamations. Philosophically, this study followed pragmatism research paradigm using mixed research approach. It also employed concurrent/parallel/convergent design in which both quantitative and qualitative data were collected simultaneously, interpreted separately and combined at the time of discussion for better understanding of the problem. Equal importance for both data sets was given. Data were gathered from 99 college deans and department heads, 200 instructors and 316 prospective graduates. In addition to this, 23 interviewees from UILOs, industries, MoE, and MoST took part in this study. Moreover, two focus group discussions were also conducted with the university alumni and data were gathered through survey questionnaires, semi-structured interview, FGD question guides and document reviews. The study result indicated that both quantitative and qualitative data support one another. It was found out that UIL was at its infant stage of development in government universities of Ethiopia with limited areas, dominated by students’ internship. Ethiopian government universities have a link with the industries in areas of some limited joint research projects, consultancies and capacity building. Consequently, universities benefitted by attaching their students with the industries and students got practical exposure to the real world of work. Industries also benefitted from the training provided to them, consultancies and joint research projects. On the other hand, UIL in government universities of Ethiopia was challenged by institutional bottlenecks, policy-practice gaps, contextual variation and information gaps, finance and awareness related caveats, work overload, and facility related hurdles. Moreover, lack of trust and commitment between U & I, lack of commitment and support from the leadership of both universities and industries, and the reluctance of the local industries to work with the universities remained a big rift to UIL. This study also sheds light on the expansion of universities and industries in different parts of the country as the opportunities to be tapped to promote UIL. Further, the attention of the government by designing different policies, strategies, directives and conferences was taken as the opportunity. As a major contribution, this study came up with the model that was designed to improve the practice of management of UIL in government universities of Ethiopia. To overcome the above challenges and to make use of existing opportunities, it was recommended that improving leadership and management related challenges through joint planning, organising, staffing and decision-making. Moreover, it was highly laudable to make a paradigm shift in the roles of universities from teaching dominated to research and innovation universities. Finally, bridging policy-practice gaps, increase networking, arranging various sensitising and advertising programmes and creating a further avenue for more research were commented. / Educational Leadership and Management / D. Ed. (Education Management)

This thesis analyzes the origins, growth, and legitimization of the standardized test preparation ("test-prep") industry from the late 1940s to the end of the 1980s. In particular, this thesis focuses on the development of Stanley H. Kaplan Education Centers, Ltd. ("Kaplan") and The Princeton Review ("TPR"), and how these companies were most conducive in making the test-prep industry and standardized test-preparation itself socially acceptable. The standardized test most frequently discussed in this thesis is the Scholastic Aptitude Test ("SAT"), especially after its development came under the control of Educational Testing Service ("ETS"), but due attention is also given to the American College Testing Program ("ACT"). This thesis argues that certain test-prep companies gained legitimacy by successfully manipulating the interstices of American business and education, and brokered legitimacy through the rhetorical devices in their advertising. However, the legitimacy for the industry at-large was gained by default as neither the American government nor the American public could conclusively demonstrate that the industry conducted wholesale fraud. The thesis also argues that standardized test manufacturers were forced to engage in a cat-and-mouse game of pseudo-antagonism and adaptation with the test-prep industry once truth-in-testing laws prescribed transparent operations in standardized testing. These developments affect the current state of American standardized testing, its fluctuating but ubiquitous presence in the college admissions process, and the perpetuation of the test-prep industry decades after its origins.