Although there are numerous instruments available for assessing classroom learning environments at the tertiary level, no instrument has been specifically designed and validated for measuring the business management education learning environment (Brennan & Ahmad, 2005). My aims were (1) to design, develop and validate an instrument, the Business Management Education Learning Environment Inventory (BMELEI), for assessing business management students’ perceptions of the psychosocial learning environments of university seminars and tutorials and (2) to relate learning environment to attitudes towards the subject and attitudes towards the case study teaching strategy. This study is distinctive in that it involved both quantitative and qualitative methods. The BMELEI and two attitude scales were administered to 480 final-year undergraduate and postgraduate business studies students in 30 classes at both Curtin University of Technology and Edith Cowan University in Perth, Australia. The qualitative component of the study involved semi-structured interviews with 42 randomly-selected participants from the above universities. Factor analysis supported a six-factor structure (Student Cohesiveness, Teacher Support, Involvement, Task Orientation, Cooperation and Equity) with scale alpha reliabilities ranging from 0.78 to 0.90 for the actual form and from 0.80 to 0.92 for the preferred form using the individual as unit of analysis. Students’ attitudes were found to be positively associated with classroom learning environment. / Also differences were found between students’ perceptions of the actual and preferred classroom environment, and between male and female students’ perceptions of the actual and preferred classroom environment. Findings suggested that students preferred a more positive and favourable classroom learning environment than they perceived as being actually present.

The aim of the research thesis was to identify whether or not the delivery of management education at base level, made a significant contribution to small enterprise solvency. Research by Williams (1986) indicated that over 60% of insolvent small enterprise (SE) owners gave one reason for insolvency as: ‘a lack of business/management experience or skill’. This implies that a significant percentage of SE insolvencies were avoidable, had the SE owner/managers acquired further business skill, knowledge or support. Literature suggests that increased business/management competencies may enable management blind spots within the internal activity structure of some enterprises, to be brought into focus and so controlled (Williams, 1984). This thesis undertakes research, to identify the contribution of various management education programs to SE solvency. The methodology used to test this contribution to business management knowledge, comprised surveys of management education facilitators and program participants, by education institutions from Government and private Registered Training Organisations (RTOs) and Government and private non-RTOs. The objective was to determine, through the use of quantitative surveys, if a significant difference could be established between educational facilities offered and small enterprise owner/manager requirements, with the intention to make this an initial exploratory research. The thesis examined perceptions of SE owner/managers participating in management education programs and whether there is a contribution to the solvency of businesses from an educational framework that gives SE owners who lack crucial business/management skills, direction towards specific information, knowledge and abilities. The intention was to bridge research gaps concerning levels of SE solvency and skill-education available using four major types of business educational organisations. The study included interviews with SE owner/managers participating in business programs to identify their perception of the contribution by courses to the solvency of their enterprises. The research examined whether there was a significant difference in certain clusters and competencies between researched management programs, to establish if completing any program affected positively, levels of SE solvency. Since the research focus was on the impacts of management education on SE solvency, another outcome was to profile the participants who reported positive and negative perceptions of the impact of SE management education courses on SE solvency. These results are documented in full in Appendix ‘C’. Positive perceptions The group of participants, that generally saw courses as having positive affects on SE solvency, had the following characteristics. Predominantly male with education levels above high school level up to VET registered certificate, aged between 26-47 years, wishing to build their solvency and management skills, and wanting to focus on assistance from mentors/consultants on goals and business plans. Negative perceptions Course participants who perceived negative attitudes to the impact of courses in SE solvency had characteristics below. Predominantly female with primary school or trade qualifications, bur not VET certified, up to 25 years old or between the ages of 48 and 55 years, and not interested in building business or management skills. The courses they attended did not focus on goal setting and the participants had little interest in working with mentors or consultants. Conclusion The body of knowledge relating to SE solvency was extended as a result of this study, through working directly with management course participants. This research concludes by advancing the theory that education of business owner/managers is not solely to be focussed on management competencies. A complete business education should include character development and business activity planning, as well as business/management competencies.

The aim of the research thesis was to identify whether or not the delivery of management education at base level, made a significant contribution to small enterprise solvency. Research by Williams (1986) indicated that over 60% of insolvent small enterprise (SE) owners gave one reason for insolvency as: ‘a lack of business/management experience or skill’. This implies that a significant percentage of SE insolvencies were avoidable, had the SE owner/managers acquired further business skill, knowledge or support. Literature suggests that increased business/management competencies may enable management blind spots within the internal activity structure of some enterprises, to be brought into focus and so controlled (Williams, 1984). This thesis undertakes research, to identify the contribution of various management education programs to SE solvency. The methodology used to test this contribution to business management knowledge, comprised surveys of management education facilitators and program participants, by education institutions from Government and private Registered Training Organisations (RTOs) and Government and private non-RTOs. The objective was to determine, through the use of quantitative surveys, if a significant difference could be established between educational facilities offered and small enterprise owner/manager requirements, with the intention to make this an initial exploratory research. The thesis examined perceptions of SE owner/managers participating in management education programs and whether there is a contribution to the solvency of businesses from an educational framework that gives SE owners who lack crucial business/management skills, direction towards specific information, knowledge and abilities. The intention was to bridge research gaps concerning levels of SE solvency and skill-education available using four major types of business educational organisations. The study included interviews with SE owner/managers participating in business programs to identify their perception of the contribution by courses to the solvency of their enterprises. The research examined whether there was a significant difference in certain clusters and competencies between researched management programs, to establish if completing any program affected positively, levels of SE solvency. Since the research focus was on the impacts of management education on SE solvency, another outcome was to profile the participants who reported positive and negative perceptions of the impact of SE management education courses on SE solvency. These results are documented in full in Appendix ‘C’. Positive perceptions The group of participants, that generally saw courses as having positive affects on SE solvency, had the following characteristics. Predominantly male with education levels above high school level up to VET registered certificate, aged between 26-47 years, wishing to build their solvency and management skills, and wanting to focus on assistance from mentors/consultants on goals and business plans. Negative perceptions Course participants who perceived negative attitudes to the impact of courses in SE solvency had characteristics below. Predominantly female with primary school or trade qualifications, bur not VET certified, up to 25 years old or between the ages of 48 and 55 years, and not interested in building business or management skills. The courses they attended did not focus on goal setting and the participants had little interest in working with mentors or consultants. Conclusion The body of knowledge relating to SE solvency was extended as a result of this study, through working directly with management course participants. This research concludes by advancing the theory that education of business owner/managers is not solely to be focussed on management competencies. A complete business education should include character development and business activity planning, as well as business/management competencies.

The aim of the research thesis was to identify whether or not the delivery of management education at base level, made a significant contribution to small enterprise solvency. Research by Williams (1986) indicated that over 60% of insolvent small enterprise (SE) owners gave one reason for insolvency as: ‘a lack of business/management experience or skill’. This implies that a significant percentage of SE insolvencies were avoidable, had the SE owner/managers acquired further business skill, knowledge or support. Literature suggests that increased business/management competencies may enable management blind spots within the internal activity structure of some enterprises, to be brought into focus and so controlled (Williams, 1984). This thesis undertakes research, to identify the contribution of various management education programs to SE solvency. The methodology used to test this contribution to business management knowledge, comprised surveys of management education facilitators and program participants, by education institutions from Government and private Registered Training Organisations (RTOs) and Government and private non-RTOs. The objective was to determine, through the use of quantitative surveys, if a significant difference could be established between educational facilities offered and small enterprise owner/manager requirements, with the intention to make this an initial exploratory research. The thesis examined perceptions of SE owner/managers participating in management education programs and whether there is a contribution to the solvency of businesses from an educational framework that gives SE owners who lack crucial business/management skills, direction towards specific information, knowledge and abilities. The intention was to bridge research gaps concerning levels of SE solvency and skill-education available using four major types of business educational organisations. The study included interviews with SE owner/managers participating in business programs to identify their perception of the contribution by courses to the solvency of their enterprises. The research examined whether there was a significant difference in certain clusters and competencies between researched management programs, to establish if completing any program affected positively, levels of SE solvency. Since the research focus was on the impacts of management education on SE solvency, another outcome was to profile the participants who reported positive and negative perceptions of the impact of SE management education courses on SE solvency. These results are documented in full in Appendix ‘C’. Positive perceptions The group of participants, that generally saw courses as having positive affects on SE solvency, had the following characteristics. Predominantly male with education levels above high school level up to VET registered certificate, aged between 26-47 years, wishing to build their solvency and management skills, and wanting to focus on assistance from mentors/consultants on goals and business plans. Negative perceptions Course participants who perceived negative attitudes to the impact of courses in SE solvency had characteristics below. Predominantly female with primary school or trade qualifications, bur not VET certified, up to 25 years old or between the ages of 48 and 55 years, and not interested in building business or management skills. The courses they attended did not focus on goal setting and the participants had little interest in working with mentors or consultants. Conclusion The body of knowledge relating to SE solvency was extended as a result of this study, through working directly with management course participants. This research concludes by advancing the theory that education of business owner/managers is not solely to be focussed on management competencies. A complete business education should include character development and business activity planning, as well as business/management competencies.

A preocupação com as questões ambientais e sociais vem aumentando ao longo dos anos, principalmente no que se refere à busca pela redução dos impactos causados pelo homem. Nesse contexto, têm sido discutidas formas de inserir a Sustentabilidade na vida dos cidadãos e nas decisões das organizações, visando aliar o crescimento econômico com a conservação do meio ambiente e com a equidade social. Os administradores, devido às funções que desempenham em seus postos de trabalho, tem a oportunidade de incluir em suas decisões e atitudes princípios da Sustentabilidade, desencadeando uma mudança que inicia dentro das organizações e reflete na sociedade. É no sentido de contribuir para a formação de um profissional ético e responsável que a inserção da Educação para a Sustentabilidade na formação do gestor foi tema deste trabalho. O objetivo principal foi de explorar possibilidades que permitissem relacionar de forma direta o tema Sustentabilidade nas diferentes áreas de atuação do Curso de Graduação em Administração da Escola de Administração da UFRGS. Para isso foi realizada uma pesquisa inicial por meio de questionário com alunos do final do curso a fim de conhecer o que pensam sobre a Sustentabilidade na sua formação e no mercado de trabalho. Em uma segunda etapa, foram analisados os programas de todas as disciplinas do curso para mapeamento dos conteúdos com maior relação direta com a Sustentabilidade. Foi selecionada uma disciplina de cada área (Finanças, Marketing, Administração Pública, Produção e Sistemas e Recursos Humanos) e um ou mais tópicos em cada uma delas para realização de uma aula por parte dos pesquisadores incluindo questões relacionadas com Sustentabilidade. Ao final de cada aula os alunos responderam a um questionário e aos professores responsáveis foi solicitado um depoimento. Para realização do estudo foram utilizados os métodos de análise documental e de pesquisa ação e os dados foram analisados através da técnica de análise de conteúdo. Os principais resultados revelam que estudantes acham importante que a Sustentabilidade seja abordada durante o curso de Administração e que a demanda por esse tipo de profissional existe e irá aumentar ao longo dos anos. Em relação às aulas ministradas, a maioria dos estudantes se disse muito interessada na temática e acham pertinente ou muito pertinente que o assunto seja incorporado à disciplina nos próximos semestres. Alguns pontos positivos da experiência destacados pelos alunos foram: a oportunidade de conhecer melhor o tema nos semestres iniciais do curso, a aplicação prática do tema no contexto das organizações e as dinâmicas e atividades realizadas. Na formação em Administração, a Sustentabilidade é percebida como um aspecto essencial, que representa agora um diferencial, mas que tende a se tornar um requisito básico para os profissionais. / Concerns about environmental and social issues have been increasing over the years, especially with regard to the efforts to reduce the impacts caused by man. In this context, new ways to insert Sustainability in citizens' lives and organizations decisions have been discussed, seeking to combine economic growth with environmental conservation and social equity. Administrators, due to the functions they perform in their jobs, have the opportunity to include in their decisions and attitudes principles of Sustainability, triggering a change that starts within organizations and reflects in the society. In order to contribute with the generation of a more ethical and responsible professional that insertion of Education for Sustainability in the graduation of managers was the subject of this work. The main objective was to explore possibilities that allow relating directly the theme Sustainability in different areas of the graduation course in Business Management of Business Management School at UFRGS. To accomplish these objectives, an initial research was conducted through a questionnaire to students at the end of the course in order to know what they think about sustainability in their graduation and in the labor market. After that, the programs of all disciplines of the Business Management Graduation Course were analyzed for mapping the content that is more directly related to Sustainability. It was selected from each discipline area (Finance, Marketing, Public Administration, Production and Systems and Human Resources) and one or more threads in each one of them to hold a class by researchers including issues related to sustainability. At the end of each class students answered a questionnaire and, to the teachers of those disciplines, a testimonial was asked. Documentary analysis and action research were used as methods for this project and data were analyzed using content analysis as technique. The main results show that students think nowadays it is important to have an approach regarding sustainability during the course of business management, and that the demand for this type of professional exists and will increase over the years. Regarding the classes, most students said that they are very interested in the theme and find relevant or very relevant that sustainability should be incorporated into the course in the next semester. Some positive points from the experience highlighted by the students were: the opportunity to learn more about the topic in the first semesters of the course, the practical application of the subject in the context of organizations and the dynamics and activities. In formation at management, sustainability is perceived as an essential aspect, which is now a difference, but it tends to become a basic requirement for professionals.

Made available in DSpace on 2014-06-11T19:26:15Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-08-10Bitstream added on 2014-06-13T20:15:01Z : No. of bitstreams: 1 nagano_il_me_bauru.pdf: 1033140 bytes, checksum: c28050118ea5518224174e8fdf6311f3 (MD5) / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O Bom Burguer é um jogo de empresas que se propõe a atender as necessidades do processo ensino-aprendizagem como um instrumento de apoio e promover o estímulo ao empreendedorismo, aplicando conceitos da gestão de um negócio em uma ferramenta computacional desenvolvida para ambiente web. A utilização de novas tecnologias inseridas no processo educacional contribui para que se aborde e estimule o novo perfil dos estudantes, mais dinâmicos e proativos. O Bom Burguer integra conteúdos presentes nos programas das disciplinas do Ensino Médio e é um ambiente simulado em que o jogador/aluno gerencia uma empresa virtual, individualmente ou um equipe, tomando decisões comprando matéria-prima, controlando estoque, formando preços, lendo e interpretando gráficos e relatórios. a pesquisa é de natureza exploratória é fundamentada em procedimentos da pesquisa bibliográfica. A coleta de dados foi realizada por meio de questionário e pelo banco de dados do jogo Bom Burguer. Os dados foram analisados e os resultados apresentados de forma qualitativa e quantitativa. A observação in loco, os dados dos questionários e do jogo permitiram concluir que o aluno, com o jogo Bom Burguer, tem um comportamento mais ativo e participativo no processo de aprendizagem, embora tenha sido possível observar, também, que o jogo em si não é suficiente para produzir as mudanças de postura esperadas, conforme previsto na literatura. O tutor/professor deve atuar sobre o grupo para que os resultados preditos na literatura sejam alcançados. Assim, o tutor/professor continua sendo uma figura central no processo de ensino-aprendizagem / The Bom Burguer is a business game which aims to meet the needs of the teaching and learning as a tool to support and promote the simulation of entrepreneurship applying concepts of running a business in a computational tool designed for web environment. The use of new technologies incorporated in the educational process helps to approach and encourage the new students' profile - more dynamic and proactive. The Bom Burguer content intergrates subjects (content of programs) of high school in a simulated environment in which the player/student runs a virtual company, individually or in teams, making decisions such as buying raw materials, controlling stock, prices, reading and interpreting charts and reports. The research is exploratory in nature and based on literature procedures. Data collection was conducted through a questionnaire and the database of the game Bom Burguer. The data was analyzed and the results were shown both qualitalively and quantitatively. The observation in loco of the data from the questionnaires and the game helped to conclude that the student, with the game Bom Burguer, behaves more actively and participative in the learning process, although it was possible to observe, too, that the game itself is not enough to produce the expected changes of behavior, as provided in the literature. The tutor/teacher should act on the group so that the predicted results of the literature are achieved. Thus, the tutor/teacher remains as the central figure in the teaching-learning process

Orientador: José de Souza Rodrigues / Banca: Katia Livia Zambon / Banca: Antonio Fernando Crepaldi / Resumo: O Bom Burguer é um jogo de empresas que se propõe a atender as necessidades do processo ensino-aprendizagem como um instrumento de apoio e promover o estímulo ao empreendedorismo, aplicando conceitos da gestão de um negócio em uma ferramenta computacional desenvolvida para ambiente web. A utilização de novas tecnologias inseridas no processo educacional contribui para que se aborde e estimule o novo perfil dos estudantes, mais dinâmicos e proativos. O Bom Burguer integra conteúdos presentes nos programas das disciplinas do Ensino Médio e é um ambiente simulado em que o jogador/aluno gerencia uma empresa virtual, individualmente ou um equipe, tomando decisões comprando matéria-prima, controlando estoque, formando preços, lendo e interpretando gráficos e relatórios. a pesquisa é de natureza exploratória é fundamentada em procedimentos da pesquisa bibliográfica. A coleta de dados foi realizada por meio de questionário e pelo banco de dados do jogo Bom Burguer. Os dados foram analisados e os resultados apresentados de forma qualitativa e quantitativa. A observação in loco, os dados dos questionários e do jogo permitiram concluir que o aluno, com o jogo Bom Burguer, tem um comportamento mais ativo e participativo no processo de aprendizagem, embora tenha sido possível observar, também, que o jogo em si não é suficiente para produzir as mudanças de postura esperadas, conforme previsto na literatura. O tutor/professor deve atuar sobre o grupo para que os resultados preditos na literatura sejam alcançados. Assim, o tutor/professor continua sendo uma figura central no processo de ensino-aprendizagem / Abstract: The Bom Burguer is a business game which aims to meet the needs of the teaching and learning as a tool to support and promote the simulation of entrepreneurship applying concepts of running a business in a computational tool designed for web environment. The use of new technologies incorporated in the educational process helps to approach and encourage the new students' profile - more dynamic and proactive. The Bom Burguer content intergrates subjects (content of programs) of high school in a simulated environment in which the player/student runs a virtual company, individually or in teams, making decisions such as buying raw materials, controlling stock, prices, reading and interpreting charts and reports. The research is exploratory in nature and based on literature procedures. Data collection was conducted through a questionnaire and the database of the game Bom Burguer. The data was analyzed and the results were shown both qualitalively and quantitatively. The observation in loco of the data from the questionnaires and the game helped to conclude that the student, with the game Bom Burguer, behaves more actively and participative in the learning process, although it was possible to observe, too, that the game itself is not enough to produce the expected changes of behavior, as provided in the literature. The tutor/teacher should act on the group so that the predicted results of the literature are achieved. Thus, the tutor/teacher remains as the central figure in the teaching-learning process / Mestre

A preocupação com as questões ambientais e sociais vem aumentando ao longo dos anos, principalmente no que se refere à busca pela redução dos impactos causados pelo homem. Nesse contexto, têm sido discutidas formas de inserir a Sustentabilidade na vida dos cidadãos e nas decisões das organizações, visando aliar o crescimento econômico com a conservação do meio ambiente e com a equidade social. Os administradores, devido às funções que desempenham em seus postos de trabalho, tem a oportunidade de incluir em suas decisões e atitudes princípios da Sustentabilidade, desencadeando uma mudança que inicia dentro das organizações e reflete na sociedade. É no sentido de contribuir para a formação de um profissional ético e responsável que a inserção da Educação para a Sustentabilidade na formação do gestor foi tema deste trabalho. O objetivo principal foi de explorar possibilidades que permitissem relacionar de forma direta o tema Sustentabilidade nas diferentes áreas de atuação do Curso de Graduação em Administração da Escola de Administração da UFRGS. Para isso foi realizada uma pesquisa inicial por meio de questionário com alunos do final do curso a fim de conhecer o que pensam sobre a Sustentabilidade na sua formação e no mercado de trabalho. Em uma segunda etapa, foram analisados os programas de todas as disciplinas do curso para mapeamento dos conteúdos com maior relação direta com a Sustentabilidade. Foi selecionada uma disciplina de cada área (Finanças, Marketing, Administração Pública, Produção e Sistemas e Recursos Humanos) e um ou mais tópicos em cada uma delas para realização de uma aula por parte dos pesquisadores incluindo questões relacionadas com Sustentabilidade. Ao final de cada aula os alunos responderam a um questionário e aos professores responsáveis foi solicitado um depoimento. Para realização do estudo foram utilizados os métodos de análise documental e de pesquisa ação e os dados foram analisados através da técnica de análise de conteúdo. Os principais resultados revelam que estudantes acham importante que a Sustentabilidade seja abordada durante o curso de Administração e que a demanda por esse tipo de profissional existe e irá aumentar ao longo dos anos. Em relação às aulas ministradas, a maioria dos estudantes se disse muito interessada na temática e acham pertinente ou muito pertinente que o assunto seja incorporado à disciplina nos próximos semestres. Alguns pontos positivos da experiência destacados pelos alunos foram: a oportunidade de conhecer melhor o tema nos semestres iniciais do curso, a aplicação prática do tema no contexto das organizações e as dinâmicas e atividades realizadas. Na formação em Administração, a Sustentabilidade é percebida como um aspecto essencial, que representa agora um diferencial, mas que tende a se tornar um requisito básico para os profissionais. / Concerns about environmental and social issues have been increasing over the years, especially with regard to the efforts to reduce the impacts caused by man. In this context, new ways to insert Sustainability in citizens' lives and organizations decisions have been discussed, seeking to combine economic growth with environmental conservation and social equity. Administrators, due to the functions they perform in their jobs, have the opportunity to include in their decisions and attitudes principles of Sustainability, triggering a change that starts within organizations and reflects in the society. In order to contribute with the generation of a more ethical and responsible professional that insertion of Education for Sustainability in the graduation of managers was the subject of this work. The main objective was to explore possibilities that allow relating directly the theme Sustainability in different areas of the graduation course in Business Management of Business Management School at UFRGS. To accomplish these objectives, an initial research was conducted through a questionnaire to students at the end of the course in order to know what they think about sustainability in their graduation and in the labor market. After that, the programs of all disciplines of the Business Management Graduation Course were analyzed for mapping the content that is more directly related to Sustainability. It was selected from each discipline area (Finance, Marketing, Public Administration, Production and Systems and Human Resources) and one or more threads in each one of them to hold a class by researchers including issues related to sustainability. At the end of each class students answered a questionnaire and, to the teachers of those disciplines, a testimonial was asked. Documentary analysis and action research were used as methods for this project and data were analyzed using content analysis as technique. The main results show that students think nowadays it is important to have an approach regarding sustainability during the course of business management, and that the demand for this type of professional exists and will increase over the years. Regarding the classes, most students said that they are very interested in the theme and find relevant or very relevant that sustainability should be incorporated into the course in the next semester. Some positive points from the experience highlighted by the students were: the opportunity to learn more about the topic in the first semesters of the course, the practical application of the subject in the context of organizations and the dynamics and activities. In formation at management, sustainability is perceived as an essential aspect, which is now a difference, but it tends to become a basic requirement for professionals.

A preocupação com as questões ambientais e sociais vem aumentando ao longo dos anos, principalmente no que se refere à busca pela redução dos impactos causados pelo homem. Nesse contexto, têm sido discutidas formas de inserir a Sustentabilidade na vida dos cidadãos e nas decisões das organizações, visando aliar o crescimento econômico com a conservação do meio ambiente e com a equidade social. Os administradores, devido às funções que desempenham em seus postos de trabalho, tem a oportunidade de incluir em suas decisões e atitudes princípios da Sustentabilidade, desencadeando uma mudança que inicia dentro das organizações e reflete na sociedade. É no sentido de contribuir para a formação de um profissional ético e responsável que a inserção da Educação para a Sustentabilidade na formação do gestor foi tema deste trabalho. O objetivo principal foi de explorar possibilidades que permitissem relacionar de forma direta o tema Sustentabilidade nas diferentes áreas de atuação do Curso de Graduação em Administração da Escola de Administração da UFRGS. Para isso foi realizada uma pesquisa inicial por meio de questionário com alunos do final do curso a fim de conhecer o que pensam sobre a Sustentabilidade na sua formação e no mercado de trabalho. Em uma segunda etapa, foram analisados os programas de todas as disciplinas do curso para mapeamento dos conteúdos com maior relação direta com a Sustentabilidade. Foi selecionada uma disciplina de cada área (Finanças, Marketing, Administração Pública, Produção e Sistemas e Recursos Humanos) e um ou mais tópicos em cada uma delas para realização de uma aula por parte dos pesquisadores incluindo questões relacionadas com Sustentabilidade. Ao final de cada aula os alunos responderam a um questionário e aos professores responsáveis foi solicitado um depoimento. Para realização do estudo foram utilizados os métodos de análise documental e de pesquisa ação e os dados foram analisados através da técnica de análise de conteúdo. Os principais resultados revelam que estudantes acham importante que a Sustentabilidade seja abordada durante o curso de Administração e que a demanda por esse tipo de profissional existe e irá aumentar ao longo dos anos. Em relação às aulas ministradas, a maioria dos estudantes se disse muito interessada na temática e acham pertinente ou muito pertinente que o assunto seja incorporado à disciplina nos próximos semestres. Alguns pontos positivos da experiência destacados pelos alunos foram: a oportunidade de conhecer melhor o tema nos semestres iniciais do curso, a aplicação prática do tema no contexto das organizações e as dinâmicas e atividades realizadas. Na formação em Administração, a Sustentabilidade é percebida como um aspecto essencial, que representa agora um diferencial, mas que tende a se tornar um requisito básico para os profissionais. / Concerns about environmental and social issues have been increasing over the years, especially with regard to the efforts to reduce the impacts caused by man. In this context, new ways to insert Sustainability in citizens' lives and organizations decisions have been discussed, seeking to combine economic growth with environmental conservation and social equity. Administrators, due to the functions they perform in their jobs, have the opportunity to include in their decisions and attitudes principles of Sustainability, triggering a change that starts within organizations and reflects in the society. In order to contribute with the generation of a more ethical and responsible professional that insertion of Education for Sustainability in the graduation of managers was the subject of this work. The main objective was to explore possibilities that allow relating directly the theme Sustainability in different areas of the graduation course in Business Management of Business Management School at UFRGS. To accomplish these objectives, an initial research was conducted through a questionnaire to students at the end of the course in order to know what they think about sustainability in their graduation and in the labor market. After that, the programs of all disciplines of the Business Management Graduation Course were analyzed for mapping the content that is more directly related to Sustainability. It was selected from each discipline area (Finance, Marketing, Public Administration, Production and Systems and Human Resources) and one or more threads in each one of them to hold a class by researchers including issues related to sustainability. At the end of each class students answered a questionnaire and, to the teachers of those disciplines, a testimonial was asked. Documentary analysis and action research were used as methods for this project and data were analyzed using content analysis as technique. The main results show that students think nowadays it is important to have an approach regarding sustainability during the course of business management, and that the demand for this type of professional exists and will increase over the years. Regarding the classes, most students said that they are very interested in the theme and find relevant or very relevant that sustainability should be incorporated into the course in the next semester. Some positive points from the experience highlighted by the students were: the opportunity to learn more about the topic in the first semesters of the course, the practical application of the subject in the context of organizations and the dynamics and activities. In formation at management, sustainability is perceived as an essential aspect, which is now a difference, but it tends to become a basic requirement for professionals.