This thesis addresses the principles and technologies of Big Data and their usage in the banking environment. Its objective is to find business application scenarios for Big Data for purposes of delivering added value for the bank. Finding the scenarios have been achieved by studying literature and consultation with experts, they were also subsequently modeled by the author. Possibilities of application of these scenarios in the banking busi-ness environment were subsequently verified by the survey, which interviewed profession-als on issues relating to the found business scenarios. The thesis first explains the basic con-cepts and approaches of Big Data, the status of this technology compared to traditional technologies and issues of integration into the banking environment. After this theoretical beginning the business scenarios are found and modeled followed by the exploration and evaluation. Selected business scenarios are further verified for the purpose of determining the suitability or unsuitability for implementation using technologies and principles of Big Data. The contribution of this work is to find a real use of Big Data in banking, where most of the materials on this topic is very general and vague. This thesis verifies two business scenarios that can big a bank institution high added value if they are implemented with Big Data platform.

Submitted by Nizi Salomão (nizisalomao@yahoo.com.br) on 2015-12-16T09:47:11Z No. of bitstreams: 1 Dissertação Final _ Nizi Salomão.pdf: 2748688 bytes, checksum: f90306532d7509cc30409d7aa29d2dcc (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2015-12-18T19:39:35Z (GMT) No. of bitstreams: 1 Dissertação Final _ Nizi Salomão.pdf: 2748688 bytes, checksum: f90306532d7509cc30409d7aa29d2dcc (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-12-21T18:47:26Z (GMT) No. of bitstreams: 1 Dissertação Final _ Nizi Salomão.pdf: 2748688 bytes, checksum: f90306532d7509cc30409d7aa29d2dcc (MD5) / Made available in DSpace on 2015-12-21T18:47:36Z (GMT). No. of bitstreams: 1 Dissertação Final _ Nizi Salomão.pdf: 2748688 bytes, checksum: f90306532d7509cc30409d7aa29d2dcc (MD5) Previous issue date: 2015-11-30 / On the current business scenario, due to the speed of changes and information dynamism of contemporary world, it has been widely discussed how organizations can respond swiftly to these movements and thereby build a competitive advantage to ensure business sustainability. Despite the social and non-profit character of the Third Sector companies, this segment also looks for best management practices focused on results. From this perspective, thinking about how management by projects can promote positive change by leveraging actions and resources, this work aims to explore, through a case study, what are the success factors of the projects in a Third Sector Company, on health sector, specialized in oncology, in a time frame of twenty two (22) months. Multiple evidence sources were used: analysis of historical documentation of four (04) projects of avarage and high complexity, observation and accompaniment of five (05) professionals at the implementation stage of a highly complex project, verification of qualitative research maturity’s results in projects and research of project’s portfolio, through the report of twenty (20) health and administrative professionals. In the academic area, several studies had as its study object the critical success factors of the projects. However, is still needed to explore the subject on health sector. / No atual cenário empresarial, em consequência da velocidade das mudanças e do dinamismo das informações no mundo contemporâneo, vem sendo amplamente discutido como as organizações podem responder de forma célere a esses movimentos e, assim, construir uma vantagem competitiva para assegurar a sustentabilidade dos negócios. Não obstante o caráter social e não-lucrativo das empresas do Terceiro Setor, esse segmento também caminha na busca de práticas de gestão baseadas em resultados. Nessa perspectiva, pensando em como a gestão por projetos pode promover mudanças positivas pela potencialização de ações e recursos, este trabalho tem como objetivo explorar, por meio de um estudo de caso, os fatores críticos de sucesso dos projetos em uma empresa do Terceiro Setor do ramo da saúde, especializada em oncologia, em um horizonte temporal de vinte e dois (22) meses. Foram utilizadas múltiplas fontes de evidências: análise da documentação histórica de quatro (04) projetos de média e alta complexidades, observação e acompanhamento de cinco (05) profissionais na fase de execução de um projeto de alta complexidade, verificação dos resultados da pesquisa qualitativa de maturidade em projetos e investigação do portfólio de projetos, através do relato de vinte (20) profissionais de saúde e administrativos. Na área acadêmica, diversos estudos tiveram como objeto os fatores críticos de sucesso dos projetos. No entanto, existe a necessidade de exploração do tema no ramo da saúde.