Thesis (Ph.D.) - University of Glasgow, 1995. / Ph.D. thesis submitted to the Department of Management Studies, University of Glasgow Business School, 1995. Includes bibliographical references. Print version also available.

Thesis (Ph. D.)--University of California, San Diego, 2009. / Title from first page of PDF file (viewed July 7, 2009). Available via ProQuest Digital Dissertations. Vita.

Thesis (Ph. D.)--University of Pennsylvania, 1996. / Includes bibliographical references (leaves 154-157) and index.

Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016. / SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small businesses. Lately several marketing channels have emerged in response to this challenge. These channels have been reported to have positive impact on the bottom line of businesses. This study sought to discover whether social media platforms are deployed within the hospitality sector in the Cape Metropole, Western Cape Province, South Africa, to enhance the growth of restaurants. The study was motivated by the lack of alternative marketing channels using social media platforms, especially in the hospitality industry in the Cape Metropole. Essentially, to achieve this aim, a survey was conducted of SMMEs with employment capacity of not more than 50 employees, specifically within the hospitality sector in the Cape Metropole. A quantitative methodology was applied, using a self-administered questionnaire, distributed to 100 SMMEs in the Cape Metropole. The method of data analysis was purposive. The findings of this research indicate that most of the sampled small businesses used social media platforms. The findings also suggest that SMMEs perceived social media to have moderately effective marketing tools, with WhatsApp as the most effective, followed by Facebook and Twitter. The findings suggest that most respondents used the platform to inform their clients about a business promotion; for new product marketing; for customer loyalty, and for socialising with clients. It was found that if the highest percentage, used for socialising, was then channelled towards strategic marketing, it would significantly boost small business marketing capabilities. This could fill the gap of sustainable marketing strategies.

Submitted by Maria Dulce (mdulce@ndc.uff.br) on 2014-05-14T20:13:53Z No. of bitstreams: 1 Santos, Raphael Freitas-Tese-2013.pdf: 3530229 bytes, checksum: 8bbe268e432c3b7255a5c6e9301ab651 (MD5) / Made available in DSpace on 2014-05-14T20:13:53Z (GMT). No. of bitstreams: 1 Santos, Raphael Freitas-Tese-2013.pdf: 3530229 bytes, checksum: 8bbe268e432c3b7255a5c6e9301ab651 (MD5) Previous issue date: 2013 / Esta tese procura analisar a dinâmica econômica e social de um circuito mercantil que nas primeiras décadas do século XVIII teve um papel fundamental na história da América portuguesa: o Caminho dos Sertões e dos Currais da Bahia. Através de dados, informações, registros e, sobretudo, da trajetória de indivíduos que atuaram nas rotas comerciais que ligavam Minas à Bahia buscamos descortinar, não apenas o fluxo mercantil, mas também as práticas e as estratégias adotadas pelos agentes durante a sua vivência dos mercados. Com isso tornou-se possível conhecer melhor nuances sobre a história de lugares entrecortados pelo circuito mercantil em foco, bem como alcançar interessantes conclusões com relação a aspectos da colonização portuguesa da América, e da dinâmica do comércio Atlântico, antes da emergência efetiva do Capitalismo. / This thesis seeks to analyze the social and economic dynamic for an important mercantile route for the history of the Portuguese America in the first decades of the eighteenth century: the Caminho dos Sertões e dos Currais da Bahia (the hinterland and cattle shed path of Bahia). Some data, some information, some registers and, mostly, some individual life story of those who worked on the routes which connected the captaincy of Minas Gerais to the captaincy of Bahia have revealed to us, not only the mercantile flows, but also, the strategies and the practices of the merchants in their daily life in the markets. This effort made possible to know better some details of the history of some places in the path of the focused mercantile route. Besides, it made us reach some interesting conclusions about some aspects of the Portuguese colonization in America and about the dynamic of the Atlantic trade before the effective rising of the capitalism system.