No description available.

Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. With the rapid economy growth and large amount of infrastructure construction projects, the large demand for CE push Volvo to accelerate its pace into Chinese market, the situation of the Chinese market and the importance are introduced continuously. We are aimed to analyze the dual - brand strategy implemented by Volvo and Lingong, and what synergies produced. We will also face two major limitations such as limited materials and hard access to interviewees. Lastly, we also have brief introduction for the outlet of the thesis.   Theory Framework: This part includes three related theoretical fields. First one is global strategic marketing, as a MNE, Volvo CE entered China, which is one member of BRICs, and took acquisition of Lingong. The following is cross - boundaries culture and customer behavior, if one company wants to gain success in an overseas market, a good adaption to the local culture is essential. The last one is brand management field, brand is a intangible asset, however, in order to avoid cross - boundaries problems, Volvo CE decide to implement a dual - brand strategy, so we can use brand alliance theories to analyze.   Methodology: Because of the special characteristics, we decide to adopt the quantitative method, case study, because it is impossible for us to gather a large sample of survey on the CE. We analyze two cases, one is " Danone & Wahaha" and the other is "Shanghai Automotive", the current situation of two cases are totally different, Danone and Wahaha got divorce in 2007, because of the brand conflict, while Shanghai have been making it to become the largest motor manufacturer in China, the experiences behind are very precious for us to analyze the brand alliance of Volvo and Lingong.   Complementary cases study and analysis We will have a detailed introduction on how Danone and Wahaha deal with the brand conflicts and the process of a series of arbitrations and lawsuits. Then presenting how successful Shanghai Automotive integrates with VW and GM. Then we use the corresponding theories to analyze the two cases, why brand conflicts happened between Danone and Wahaha, why Shanghai Automotive can successfully integrate with VW and GM   Findings In this part, we use the cases analysis and corresponding theories to form the finding. Finding is focused on the dual - brand strategy implemented by Volvo and Lingong, and we analyze its feasibility and the synergies.   Conclusions In this part, we come out with three conclusions. Firstly, global strategy management helps us to have a macro view over the dual-brand topic in China. Secondly, the dual-brand strategy can make Volvo gain goodwill from the consumers. Thirdly, Lingong and Volvo can benefit each other and get win-win by using dual-brand strategy.

This study examines the use of unmodified magnetite nanoparticles (Fe3O4 NPs) for selective extraction and enrichment of the catecholamines dopamine (DA), noradrenaline (NE), and adrenaline (E), prior to analysis using capillary electrophoresis with UV detection. Coordination between Fe3+ on-the-surface Fe3O4 NPs and the catechol moiety of catecholamines enables Fe3O4 NPs to capture catecholamines from an aqueous solution. We obtained maximum loading of catecholamines on the NP surface by adjusting the pH of the solution to 7.0. In addition, catecholamine loading on the Fe3O4 NPs increased in conjunction with NP concentrations. Ligand exchange found H3PO4 to be efficient in the removal of adsorbed catecholamines on the NP surface. Adding 1.2% poly(diallyldimethylammonium chloride) to the background electrolyte caused efficient separation of the liberated catecholamines with baseline resolution within 20 min. Under optimal extraction and separation conditions, the limit of detections at a signal-to-noise ratio of 3 for E, NE, and DA were 9 nM, 8 nM, and 10 nM, respectively. Significantly, we successfully used the combination of a phenylboronate-containing spin column and the proposed method to determine the concentrations of NE and DA in urine and the content of NE in Portulaca oleracea L. leaves.

In recent years new ideas for nutrient management to control eutrophication in estuarine environments have been under consideration. One popular approach being considered in the Chesapeake Bay Program is called the “top down” approach based on the premise that restoring algal predators, such as oysters and menhaden, will limit excess phytoplankton production and possibly eliminate costly nutrient control programs. The approach is being considered to replace or use in conjunction with the “bottom up” approach of reducing nutrient loads. The ability to model higher trophic levels such as fish, as well as the eutrophication processes driving production of primary producers in an aquatic ecosystem is needed. CE-QUAL-ICM (ICM) and Ecopath were two models selected for this research. ICM is a time- and spatial-varying eutrophication model that uses nutrient loads to predict primary producers, while Ecopath is a static mass balance model representing an average time period (e.g., season or year) and uses values of primary producers and other groups to predict fish biomass. Linking the two models will provide the means of going up the food chain by trophic levels. The Chesapeake Bay was chosen as the study site since both models are in use there. Before coupling ICM and Ecopath, common links between the two models were found. Ten groups were identified with such variables as production rates, consumption rates, and unassimilated food/consumption. A post-processor/subroutine was developed for ICM to aggregate output data from 3-D to 0-D to be used in Ecopath. Two Ecopath runs were developed with data from ICM and the Chesapeake Bay (CB) Ecopath model to see how network interactions differed with data representing the same system. Four additional runs were made, creating perturbations (i.e., increased phytoplankton production) using the CB Ecopath model and replacing the primary producers with data from ICM. Final runs of ICM were conducted looking at adjusting three parameters to try to restore the Bay back to 1950 conditions. It was demonstrated that ICM data can be coupled with Ecopath to study management strategies in eutrophication. Because of model formulations there was no data exchange from Ecopath back to ICM.

Dans cette thèse, nous présentons l'ensemble de nos contributions relatives à la mise en oeuvre et à la validation de techniques d'extraction d'une courbe de l'activité d'un traceur radioactif, dite courbe d'entrée (CE), à partir des images enregistrées par tomographie d'émission par positrons (TEP). Cette courbe est primordiale pour la quantification de paramètres physiologiques et métaboliques comme le métabolisme du glucose au niveau du myocarde chez le petit animal. La modalité d'imagerie TEP sert à déceler, à des phases souvent précoces, le dysfonctionnement d'un organe par un examen médical. L'examen consiste en une injection d'un élément radioactif, émetteur de positrons attachés à une molécule caractérisée par les mêmes propriétés chimiques et biologiques qu'une molécule naturelle, et de suivre son activité temporelle. La quantité du traceur mesurée dans le plasma sanguin en fonction du temps constitue la CE, tandis que la radioactivité mesurée dans les tissus par la TEP constitue la réponse des tissus. La CE et la réponse des tissus sont les fonctions fondamentales d'un modèle mathématique appelé "le modèle pharmacocinétique" qui estime les paramètres physiologiques et métaboliques. Habituellement la CE est obtenue d'une manière invasive par un prélèvement sanguin qui se fait parallèlement à l'acquisition des données. En plus, elle nécessite une chaîne de préparation pour enregistrer la concentration du traceur radioactif dans le plasma et une fréquence d'échantillonnage corrélée avec le découpage de la séquence d'images. Dans le cadre de nos recherches, nous avons développé des techniques d'extraction de la CE directement à partir d'une séquence d'images TEP. Cette approche présente l'avantage d'être non-invasive et permet un contrôle sur la fréquence d'échantillonnage temporel. Néanmoins, la résolution spatiale, les limites physiques, les limites physiologiques et les limites méthodologiques reliées à la reconstruction d'images sont des facteurs qui détériorent la qualité de la courbe. Dans un premier temps, nous avons appliqué un concept probabiliste à l'intérieur de deux régions d'intérêts (Ris) tracées sur la séquence d'images délimitant le ventricule gauche et le myocarde. La méthode estime la fraction du sang dans les deux régions pour déterminer une CE non dégradée par les effets mentionnés précédemment. Cette approche a permis de corriger la courbe en tenant compte des effets causés par la contamination spatiale. Dans un deuxième temps, nous avons travaillé sur la réduction de l'effet du mouvement du coeur et des poumons sur la qualité de la CE. Pour cela, nous avons utilisé une acquisition de données synchronisée par rapport à l'électrocardiogramme (ECG). Cette acquisition nécessite un suivi automatique des RIs sur les différents cadres synchronisés. Pour remédier aux effets de la faible résolution spatiale des images, nous avons développé un modèle particulier d'un contour déformable qui répond aux faiblesses des images TEP. Notre modèle est capable de délimiter le ventricule gauche et le myocarde sur les images d'une façon quasi-automatique. Finalement, nous avons généralisé l'idée de l'extraction de la CE pour différents traceurs tels que le glucose marqué au fluor ([indice supérieur 18]F-FDG), l'ammoniaque marqué à l'azote ([indice supérieur 13]N-ammoniaque), le [indice supérieur 82] rubidium ([indice supérieur 82]Rb) et l'acétate marqué au carbone ([indice supérieur 11]C-acétate). Le modèle que nous avons développé est basé sur l'estimation de la CE par l'analyse en composante indépendante (ACI) et la distribution gaussienne généralisée (DGG). Tous nos résultats pour le traceur [indice supérieur 18]F-FDG sont comparés à la méthode de référence classique, à savoir le prélèvement sanguin. Les résultats de l'extraction de la CE par l'ACI ont été comparés à ceux extraits par la méthode de référence et par la moyenne de l'activité d'une RI segmentée manuellement sur les images. Les résultats montrent l'apport de la méthode sur l'amélioration de la courbe lorsque celle-ci est dégradée par la contamination croisée. Le travail accompli dans cette thèse montre la possibilité de contourner les limites de l'imagerie TEP par l'utilisation d'approches statistiques dans le but d'extraire une CE fiable. Les méthodes développées représentent une alternative à la méthode invasive d'échantillonnage sanguin.

Zugl.: Wuppertal, Univ., Diss., 2007

Orientador: Bernadete Aparecida Caprioglio de Castro / Banca: Solange Terezinha de Lima Guimarães / Banca: Antonio Carlos Sarti / Banca: Paulo Teixeira de Godoy / Banca: Júlio César Suzuki / Resumo: Guaramiranga é uma das cidades de maior altitude do Estado do Ceará com 865,24m, está localizada no Maciço de Baturité a menos de 100km de Fortaleza. A temperatura varia entre a mínima de 17°C e a máxima de 22ºC. A paisagem serrana se destaca pelo verde abundante, em contraste com as áreas semi-áridas do seu entorno. Até a década de 1970 sua economia era baseada na agricultura, tendo a monocultura do café a principal fonte econômica, a cana-de-acúcar em menor importância e pequenos cultivos de hortas. Muitos donos da terra também possuiam fazendas no sertão e familiares em Fortaleza. Com a decadência do café e demais atividades agrícolas, a partir dos anos noventa, o município começa a investir no turismo. É construído um teatro e dá-se início a inúmeros eventos apreciados, principamente, pela população de Fortaleza e municípios adjacentes, que visitam o local durante os festivais: nordestino de teatro, Jazz & Blues, de vinho, foundue, oktoberfest, entre outros, apoiados pelo poder público. Em 1990, foi criada a Área de Proteção Ambiental de Baturité abrangendo uma área de 32.690 hectares, delimitada pela cota 600 (seiscentos) metros de altitude. O município de Guaramiranga possui 93,43% de sua área dentro dessa unidade de conservação, assim, a agricultura que era a principal atividade econômica passa a ter restrições quanto ao uso. Os que insistem nesse trabalho necessitam se deslocar para terras mais baixas, fora da APA, em direção ao sertão ou em pequenas plantações nas planícies alveolares. Outro grupo busca na mata a matéria-prima para a confecção de souveni,s para ser vendido aos turistas, durante os eventos, férias, feriados ou finais de semana. As políticas públicas locais incentivam o turismo que gera à especulação imobiliária, com grande valorização das terras na APA. A população camponesa passa a ser incorporada, de ... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Guaramiranga is one of the highest altitude cities in Ceará State, with 865.24 m and is located in the Maciço of Baturité, less than 100km from Fortaleza. The average low temperature is 17 ° C and the average high is 22 C. The mountainous landscape is distinguished by abundant green, in contrast to its surroundings semi-arid areas. Up to the 1970s, its economy had been based on agriculture, having coffee monoculture as its main economic source, small sugar cane crops and vegetable gardens. Many land owners also has owned farms in the backland while their families have been living in Fortaleza. With the coffee and other agricultural activity decline, on the early 1990, the county begins to invest in tourism. It has built a theater and initiated numerous events which have been enjoyed by Fortaleza population and adjacent counties, who has visited the place during festivals: Northeast Theatre, Jazz & Blues, wine, fondue, Oktoberfest, among others, supported by the government. In 1990 the Environmental Protection Area of Baturité had been created, covering an area of 32,690 hectares, bounded by the elevation of 600 meters above sea level. The municipality of Guaramiranga has 93.43% of its area within this conservation unit, thus agriculture, which was the main economic activity, has been having restrictions on its use. Those people who insist in such work need to move to lower lands outside the APA, towards the backland or in small plantations in the alveolar lowlands. Another group has searched in the forest the raw material for making souvenirs to be sold to visitors at events, vacations, holidays or weekends. Local public policies encourage tourism, which generates property speculation, with great appreciation of the land in APA. The peasant population becomes incorporated marginally to the tourist activities in order to ensure their survival, being in such way a subject of the land ... (Complete abstract click electronic access below) / Doutor

Leite, Kelma Lima Cardoso . Aparthaids: uma análise sociológica da manipulação e ocultação do estigma da AIDS. 2006. 132f. Dissertação (Mestrado em Sociologia) – Universidade Federal do Ceará, Departamento de Ciências Sociais, Programa de Pós-Graduação em Sociologia, Fortaleza-CE, 2006. / Submitted by Liliane oliveira (morena.liliane@hotmail.com) on 2011-11-28T18:40:27Z No. of bitstreams: 1 2006_DIS_KLCLEITE.pdf: 910356 bytes, checksum: 924c5e8814298413c07d15e0e031c3f4 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2011-11-29T12:03:42Z (GMT) No. of bitstreams: 1 2006_DIS_KLCLEITE.pdf: 910356 bytes, checksum: 924c5e8814298413c07d15e0e031c3f4 (MD5) / Made available in DSpace on 2011-11-29T12:03:42Z (GMT). No. of bitstreams: 1 2006_DIS_KLCLEITE.pdf: 910356 bytes, checksum: 924c5e8814298413c07d15e0e031c3f4 (MD5) Previous issue date: 2006 / This dissertation highlights an analysis of motivations involved in the manipulation and hiding of HIV/AIDS found between asymptomatic seropositive patients that present a medical follow-up as conducted by the Sao Jose Hospital. Considering theoretical findings about health, disease, sex, sexuality, physical and social death, rejection, stigma and morals, it was possible to understand about what is lying under the fear of having the same positive serological condition for the aids presented by relatives, neighbors or friends. The findings from interviews with six women and four men who participate in the research show that that they are afraid not only of rejection and social death, but also the syndrome of “culpability” and the accusation deriving from the representation that links aids to possible promiscuous behavior. / Esta dissertação privilegiou a análise das motivações envolvidas na manipulação e ocultação do estigma da aids entre soropositivos assintomáticos para HIV que realizam acompanhamento médico no ambulatório do Hospital São José. À luz de teóricos que versam sobre saúde, doença, sexo, sexualidade, morte física e social, rechaço, estigma e moral, foi possível compreender o que está subjacente ao medo de ter a condição sorológica positiva para o vírus da aids compartilhada por determinados parentes, vizinhos e amigos. As entrevistas realizadas com os participantes desta pesquisa, (seis mulheres e quatro homens), evidenciam que os mesmos temem, além do rechaço e da morte social, a síndrome de “culpabilidade” e acusação decorrente da representação que ancora a aids a possíveis comportamentos promíscuos.

SILVA, Eciane Soares da. Dinâmica socioespacial do comércio popular de confecção no centro de Fortaleza. 2013. 156 f. Dissertação (Mestrado em geografia)- Universidade Federal do Ceará, Fortaleza-CE, 2013. / Submitted by Elineudson Ribeiro (elineudsonr@gmail.com) on 2016-06-09T17:47:01Z No. of bitstreams: 1 2013_dis_essilva.pdf: 4120311 bytes, checksum: c0775fafe563590117f9b6d435e3095e (MD5) / Approved for entry into archive by José Jairo Viana de Sousa (jairo@ufc.br) on 2016-06-16T23:10:50Z (GMT) No. of bitstreams: 1 2013_dis_essilva.pdf: 4120311 bytes, checksum: c0775fafe563590117f9b6d435e3095e (MD5) / Made available in DSpace on 2016-06-16T23:10:50Z (GMT). No. of bitstreams: 1 2013_dis_essilva.pdf: 4120311 bytes, checksum: c0775fafe563590117f9b6d435e3095e (MD5) Previous issue date: 2013 / O centro de Fortaleza, durante o século XIX e até meados do século XX, era local de lazer e moradia da elite fortalezense, tendo se refuncionalizado a partir daí, passando a especializar-se notadamente em lugar de comércio popular (destacando-se o de confecções) e de oferta de serviços, sobretudo nas áreas de educação e saúde. Foi tratado nesta pesquisa o comércio de confecção, em especial os dois maiores símbolos dessa atividade no Ceará: o Beco da Poeira e a Feira da Sé. Abordou-se também outro território desse tipo de comércio no Centro, o “Esqueleto”, que vem se consolidando nos últimos anos. A partir de uma análise baseada na teoria dos circuitos da economia urbana, discorreu-se sobre o circuito inferior no centro de Fortaleza considerando os reflexos da relação entre os circuitos, bem como analisaram-se o perfil do trabalhador inserido no comércio de confecção e as estratégias adotadas nos dias de hoje. A dinâmica do comércio de confecção no Centro destaca-se pelo caráter polarizador desses territórios, os quais nos últimos anos vêm exercendo forte influência local e regional. Foram realizados, na pesquisa, revisão bibliográfica sobre temas pertinentes à pesquisa, como também trabalho de campo nos principais territórios estudados e levantamento de dados em órgãos públicos como Sine/IDT, PMF e SDE. Dessa forma, o trabalho colabora para o entendimento da espacialização e das implicações socioespaciais do comércio de confecções no centro de Fortaleza. / O centro de Fortaleza, durante o século XIX e até meados do século XX, era local de lazer e moradia da elite fortalezense, tendo se refuncionalizado a partir daí, passando a especializar-se notadamente em lugar de comércio popular (destacando-se o de confecções) e de oferta de serviços, sobretudo nas áreas de educação e saúde. Foi tratado nesta pesquisa o comércio de confecção, em especial os dois maiores símbolos dessa atividade no Ceará: o Beco da Poeira e a Feira da Sé. Abordou-se também outro território desse tipo de comércio no Centro, o “Esqueleto”, que vem se consolidando nos últimos anos. A partir de uma análise baseada na teoria dos circuitos da economia urbana, discorreu-se sobre o circuito inferior no centro de Fortaleza considerando os reflexos da relação entre os circuitos, bem como analisaram-se o perfil do trabalhador inserido no comércio de confecção e as estratégias adotadas nos dias de hoje. A dinâmica do comércio de confecção no Centro destaca-se pelo caráter polarizador desses territórios, os quais nos últimos anos vêm exercendo forte influência local e regional. Foram realizados, na pesquisa, revisão bibliográfica sobre temas pertinentes à pesquisa, como também trabalho de campo nos principais territórios estudados e levantamento de dados em órgãos públicos como Sine/IDT, PMF e SDE. Dessa forma, o trabalho colabora para o entendimento da espacialização e das implicações socioespaciais do comércio de confecções no centro de Fortaleza.

SILVA FILHO, F. J. N. Qualidade ambiental de prais urbanas : desafios e contribuições para o gestão da orla de Fortaleza-Ce. 2015. 82 f. Dissertação (Mestrado em Ciências Marinhas Tropicais) - Instituto de Ciências do Mar, Universidade Federal do Ceará, Fortaleza, 2015. / Submitted by Geovane Uchoa (geovane@ufc.br) on 2016-06-21T14:36:24Z No. of bitstreams: 1 2015_dis_fjnsilvafilho.pdf: 3117324 bytes, checksum: a075db790fd4ae420cdf46e31b44e74f (MD5) / Approved for entry into archive by Nadsa Cid (nadsa@ufc.br) on 2016-06-22T13:53:48Z (GMT) No. of bitstreams: 1 2015_dis_fjnsilvafilho.pdf: 3117324 bytes, checksum: a075db790fd4ae420cdf46e31b44e74f (MD5) / Made available in DSpace on 2016-06-22T13:53:48Z (GMT). No. of bitstreams: 1 2015_dis_fjnsilvafilho.pdf: 3117324 bytes, checksum: a075db790fd4ae420cdf46e31b44e74f (MD5) Previous issue date: 2015 / The coastal planning of urban beaches involves great environmental complexity, social and economical by taking into account the interaction between the natural system (geoenvironmental) and socio-economic (infrastructure, uses and conflicts). The Fortress edge of the beaches are leisure option very affordable and feasible for various audiences, which include the residents of the town and surrounding neighborhoods as tourists and visitors from various destinations, which support the large hotel chain in the region. Due to the attractiveness and the use scenario of Fortaleza edge was held in this work a load capacity of research in three adjacent beaches (beach of Meireles Beach Nautical and Landfill Iracema Beach) as well as the distribution and behavior of praiais users in different compartments. One according to indicators of environmental quality classification also was performed (A - excellent, B - good, C - reasonable; D - bad; E - bad), through the analysis of 65 parameters divided in natural and socio-economic system, 8 beaches the waterfront (beach of Fortaleza, the beach the boats, stones, the beach of Meireles, the beach of Nautical, the Landfill Iracema Beach, the beach of Aterrinho and the beach of the Old Denox / Iracema Beach) sectioned into 43 sections . The observed beaches showed contrasts from an environmental point of view of socio-economic point of view, especially in the latter. The load capacity and distribution of users no beach showed intense pressure at high loads of use, the peak frequency of users was between 11:00 and 13:00. The landfill was the only beach to present increasing frequency of use from 18:00 hours. With respect to beaches classification indicators only the B and C occur in the natural system, while for the indicators were socioeconomic system B to E, having two beaches assigned to the display D and two in the window E. It is believed that the study conducted in the area can contribute effectively in improving the area in order to bring benefits to the entire length of the beach, equally both the environment and users. / O planejamento costeiro das praias urbanas envolve grande complexidade ambiental, social e econômica por levar em consideração a interação entre o sistema natural (geoambiental) e socioeconômico (infraestrutura, usos e conflitos). As praias da orla de Fortaleza são opção de lazer bastante acessível e viável para diversos públicos, entre eles estão os moradores da localidade e bairros adjacentes como turistas e visitantes de diversos destinos, que se apoiam da grande rede hoteleira da região. Devido à atratividade e ao cenário de uso da orla de Fortaleza realizou-se neste trabalho uma pesquisa de capacidade de carga em três praias adjacentes (praia do Meireles, praia do Náutico e Aterro da praia de Iracema), bem como a distribuição e comportamento dos usuários nos diferentes compartimentos praiais. Também foi realizada uma classificação de acordo com indicadores de qualidade ambiental (A – excelente; B – bom; C – razoável; D – ruim; E – péssimo), através da análise de 65 parâmetros divididos no sistema natural e socioeconômico, em 8 praias da orla (praia do Mucuripe, a praia dos Botes, Pedras, a praia do Meireles, a praia do Náutico, o Aterro da praia de Iracema, a praia do Aterrinho e a praia do Antigo Denox/Praia de Iracema) seccionadas em 43 trechos. As praias observadas apresentaram contrastes tanto do ponto de vista ambiental como do ponto de vista socioeconômico, principalmente neste último. Quanto a capacidade de carga e distribuição dos usuários nenhuma praia apresentou intensa pressão em altas cargas de uso, o pico de frequência dos usuários foi entre as 11:00 e 13:00 horas. O Aterro foi a única praia a apresentar crescente frequência de uso a partir das 18:00 horas. Com relação a classificação de praias somente os indicadores B e C ocorrem no sistema natural, enquanto que para o sistema socioeconômico os indicadores foram de B a E, tendo duas praias atribuídas ao indicador D e duas ao indicador E. Acredita-se que o estudo realizado na área possa contribuir efetivamente na melhoria da área, visando trazer benefícios para toda a extensão da praia, de forma igualitária tanto ao meio ambiente como aos usuários.