Diplomová práce řeší problematiku reklamních kampaní na internetu. Podrobně se věnuje pay-per-click reklamě v internetových vyhledávačích a reklamě ve srovnávačích cen (shopping comparison engines). V práci je popsána tvorba, správa i optimalizace reklamní kampaně v těchto dvou druzích internetové reklamy. Práce poskytuje jak pohled teoretický, tak zahrnuje i praktické zkušennosti z oboru. V závěru práce je nastíněna možná interakce těchto dvou druhů online reklamy.

This thesis is focused on simulation of demand for housing and formation of prices on the real estate market in Czech Republic. Theorethic introduction discribes microeconomic demand theory and spatial demand based on localization theory. The basic theory advences in demand for housing, that is focused on heterogeneousness, price, localization and types of living. Principal aim of this thesis is the empirical analysis and simulation of regional demand on the real estate market. Empiric analysis consists of dynamic and static model of demand for housing in Czech Republic etc..

The objective of my thesis is to summarize activities realted to pricing of drugs, describe ways of launching drugs in the Czech market, present the pricing policy in various stages, forms of price regulation and ways of setting prices and reimbursement. The thesis provides information about steps and issues in the pricing policy by reviewing the existing situation.

This paper analyzes the influence of several factors on rental and purchase price of Real Estate in Prague. The idea is that purchase and rental price could be influenced by different factors. To make a decision about "buy to rent" investment it is necessary to consider both sides. The aim is to conduct thorough analysis to find out whether differential factors exist, and if so, what they are. The comparison of these factors and their separated effects helps to understand the total effect on potential profitability and to make right decision about attractive properties for "buy to rent" investment. The paper serves to inform investors who are making decisions about investment properties.

The thesis IPO since the technology bubble to Facebook deals with IPO development during the last fifteen years. The cyclical development of numbers and volume of raised capital is observable. From the theoretical point of view the market timing theory reflects this situation very well. Analysis of stock market bubble blowing and bursting performed mainly during the technological revolution at the end of the 20th century and partly during REITs bubble lead to conclusion that there mentioned fundamental indicators are not able to explain the bubble as a whole. According to indicative valuation and comparative methods IPO offer price of the company Facebook was about 23--27 % overvalued. In connection with subsequent problematic development of the company it is not likely to happen that the Facebook's IPO starts a new IPO wave in the internet media sector.

Presented diploma paper named “Proposal of Communication Strategy“deals with an analysis of university students and suitable media for targeting. The first part is focused on description of the latest knowledge and trends in this field. In the second part the current media market analysis, analysis of product for which is communication strategy designated for and analysis of university students as target group. The main part of this study represents a suggestion of alternative communication channels which are part of communication strategy. A case study concerning executed campaigns targeted to students follows.

The aim of this thesis is to become familiar with the prices that occur in the construction industry, as well as how the price is determined for buildings through the use of computer technology. The basic principles, practices and concepts pricing buildings are defined in the theoretical section, which introduces two specialized programs. In the practical part, these methods are then applied to real buildings. Building object is a storage hall in Brno.

The aim of my work entitled "Comparison of the valuation of houses in and around Bludov" is to describe the various valuation methods, which apply to selected properties. A great focus is on the issues of valuation porocedures. The practical part deals with the comparison of prices, resulting from the various valuation methods. The following section deals with the comparison methods of valuation which is applied to five houses in the district Šumperk. The essence of this work is to use the comparative (nevyhláškovou) method for obtaining property prices within the period of 2011-2013. I have created a database of properties from the surrounding area. The result is to reveal how did the price of houses vary during those last 3 years.

This thesis is about situation in building environment after crisis in 2008 it's aftermaths to building material prices. It deals with forming prices and terms associated with it, such as state price policy, market protection, price supervision, regulation and even more about pricing policy instruments. In further it describes prices involving materials and also programs, which are used by budget creators. There are mentioned important economic concepts such as GDP, inflation, interest rates and unemployment. I have also involved detailed analysis of 2015, which turned around the growth in construction again. Especially, it shows construction costs in each year and offers the possibilities of price optimization for suppliers.

The dissertation deals with value added tax fraud on the fuel market in the Czech Republic. This commodity is used in carousel fraud. In the chains of taxpayers there are missing traders who fail to meet their tax obligations. Their business strategy is based on quick sales at unusually low prices which do not allow honest parties to compete. Therefore, the Czech Republic in the year 2010 asked the European Commission about the possibility of introducing a reverse charge for fuel. The request was rejected. The aim of the dissertation is to create a methodological tool for the early identification of potential tax fraud on value added tax. Another goal is to propose solutions that can effectively help reduce fraud on a selected commodity market. The theoretical part presents the approaches of authors dealing with economic crime, judicature of courts and expert reports. On the basis of this knowledge an area in which it is possible to propose solutions to the problem was defined. The goals are met in several stages. First, by analysing market various entities involved in fuel trading are characterized. Information about trading practices is derived from interviews and a survey carried out on a sample of distributors and petrol station operators. The last stage is collection of information about available prices which are further processed. On the basis of the results obtained risk characteristics of potential tax fraudsters are given. After evaluation of price databases a methodology was created that allows determining the usual price and measuring risk zones. As the introduction of the methodology is related to legislative changes, these changes are subsequently defined. Finally, recommendations are formulated for effective use of the methodology as a tool to reduce tax fraud.