This study examines the scholarly communication activities in two scientific fields, chemistry and economics, in a Polish context. The dissertation aims at investigating what characterises the publishing choices of researchers and what supplementary forms for the dissemination of research output are used by scholars. In addition, the paper is looking into what are the views and awareness of open access and institutional repositories within this scientific community. This thesis gives the results of semi-structured interviews and an online survey at two academic faculties at a Polish technical university. As its theoretical framework, the study uses Whitley’s theory of the intellectual and social organisation of academic fields and Latour and Woolgar’s study regarding various motivations for publishing. The study found that there are some similarities between the two investigated disciplines, especially in the context of extra-disciplinary factors that have impact on scholars’ publishing choices. The study also revealed that the general awareness of open access is rather good among the participating academics, however the number of open access publications is not very high. In addition, the findings suggest that there were some misunderstanding about the definitions and functions of institutional repositories among scholars. / Program: Masterprogram: Biblioteks- och informationsvetenskap, Digitala bibliotek och informationstjänster

<p>Ciljevi nastave engleskog kao stranog jezika u Japanu prolaze kroz velike promene dolaskom globalizacije i informacionih tehnologija, a jedna takva promena jeste uvođenje engleskog jezika na osnovno&scaron;kolskom nivou. Engleski kao strani jezik postaje obavezan u japanskom obrazovnom sistemu. Prema japanskoj obrazovnoj politici učenici počinju da uče engleski jezik u 5. razredu. U Srbiji situacija je drugačija u tom smislu da je engleski jezik obavezan predmet od 1. razreda osnovne &scaron;kole.<br />U ovoj doktorskoj disertaciji poku&scaron;aćemo da saznamo koje su to metode i tehnike u upotrebi u nastavi engleskog jezika u osnovnim &scaron;kolama u Japanu, kao i u Srbiji. Isto tako, poku&scaron;ačemo da utvrdimo njihovu adekvatnost u smislu postizanja zadatih ciljeva, a samim tim i zaključaka u vezi sa ispunjeno&scaron;ću ciljeva nastave stranih jezika &ndash; plana i programa propisanih od strane Ministrastva prosvete u obe države.<br />Cilj ovog istraživanja jeste definisanje aktivnosti koje se koriste na časovima, interakcije između učenika i nastavnika, upotreba maternjeg jezika na času, kao i komunikacije na osnovu savremenih metodolo&scaron;kih težnji u nastavi engleskog jezika Na osnovu teorijsko-metodolo&scaron;kog okvira, ova studija ima za poku&scaron;aj da defini&scaron;e i uporedi način na koji nastavnici uvode aktivnosti na časovima engleskog, a koje se u smislu komunikacije odnose na osnovno&scaron;kolske politike u Japanu i Srbiji. Relevantno istraživanju, kori&scaron;ćen je metod triangulacije, te su podaci sakupljani putem opservacije časova, intevjua i ankete za nastavnike u elektronskom obliku. Takođe, izvr&scaron;ena je i komparativna analiza udžbenika odobrenih od strane oba ministarstva, a koji su u upotrebi u obe države.</p><p>Opservacije časova engleskog jezika u osnovnim &scaron;kolama u Japanu, kao i anonimno anketiranje nastavnika i intervjui pokazali su kod učenika motivaciju za učenje na visokom nivou, ali metode i aktivnosti kori&scaron;ćene na časovima zajedno sa visokim procentom upotrebe maternjeg jezika (japanskog) dovode do nedostatka komunikacije na času, a samim tim i nedostatka prave komunikacije na engleskom jeziku. Istim istraživanjem u Srbiji do&scaron;lo se do zaključka da je motivacija učenika za učenje engleskog jezika na visokom nivou, kao i da nastavnici teže &scaron;to manjoj upotrebi maternjeg jezika na času, osim kada je to zaista neophodno, kao &scaron;to su obrade gramatičkih jedinica i njihova obja&scaron;njenja, te da se u &scaron;kolama u Srbiji na časovima engleskog jezika teži animaciji učenika, podizanjem motivacije na najvi&scaron;i nivo.<br />Na osnovu dobijenih podataka izneti su zaključci i sugestije kako bi se pomoglo nastavnicima engleskog jezika, kao i implikacije za dalja istraživanja.</p> / <p>The goals of EFL teaching in Japan have<br />recently undergone drastic change, with<br />globalization and information technology&rsquo;s<br />arrival, one such change being the introduction<br />of English at the elementary-school level.<br />English as a foreign language (EFL) in Japan is<br />becoming a mandatory subject in compulsory<br />educational system. According to Japanese<br />educational policy, students are required to start<br />learning the English language in the fifth grade.<br />In Serbia, the situation is different, meaning that<br />EFL has been introduced as a mandatory subject<br />from the first grade of elementary school.<br />In this doctoral thesis we are primarily<br />interested in discovering the methods and<br />techniques used in English language teaching in<br />elementary schools in Japan, as well as in<br />Serbia, and their adequacy in terms of achieving<br />the aims, and therefore fulfillment of the<br />curricula and syllabi regulated by Ministries of<br />education in both countries.<br />The aim of this study is to define the<br />activities used in the classes, interaction<br />between students and teachers, the use of the<br />mother tongue in class, as well as<br />communication on the basis of contemporary<br />methodological aspirations in EFL Teaching.<br />Based on the theoretical-methodological<br />framework, this study attempts to define and<br />compare the ways teachers introduce classroom<br />activities in English that are communicative in<br />their given policy contexts in elementary<br />schools in Japan and Serbia. Using a qualitative<br />descriptive &ndash; triangulation method, relevant to<br />this study, data were gathered by classroom observations, interviews and also a survey for</p><p>teachers in electronic form were conducted. In<br />addition, comparative analysis of textbooks<br />approved by the Ministries and in use in both<br />countries, was conducted.<br />Observations of English lessons in<br />primary schools in Japan, as well as an<br />anonymous survey of EFL teachers revealed the<br />students&rsquo; motivation to learn English is at high<br />level, but the methods and activities used in<br />classes with a high percentage of use of the<br />mother tongue (Japanese) lead to the lack of real<br />English communication in the classroom. Other<br />findings in Serbia revealed the students&rsquo; high<br />motivation for learning English and teachers<br />tending to reduce the use of the mother tongue<br />in class, except when necessary, for presenting<br />and explaining grammar, thereof, English<br />classes in Serbian schools tend to animate<br />students, raising their motivation to the highest<br />level.<br />According to the data obtained,<br />conclusions and suggestions were made in order<br />to help EFL teachers, and recommendations for<br />future research and practice in both countries<br />were also given.</p>

The aim of this thesis is to analyse and evaluate the communication strategy of Pilsen city, respectively to analyse the non-profit corporation Pilsen 2015, which relates to the preparation and implementation of the project "Pilsen - European Capital of Culture 2015". Framework of my thesis has been defined by two reference periods. The first one is the candidacy period, which starts from September 2007 (when the City Council approved the intention that Pilsen city would compete for the title of European Capital of Culture 2015), until the publication of the results in September 2010. The second period has started with Pilsen victory in the competition and lasts until now (until the end of the month April 2015). The main focus of the work is based on the communication towards the inhabitants of the city of Pilsen and the region. Firstly a theoretical concept of city marketing is described. The thesis focuses on the analysis of the basic documents of the city development, which are closely related to the EHMK. The next section presents a historical development of the project and the process for selecting the cities as well as the circumstances of the project preparation and subsequent candidacy and the basic vision and goals in the application for the competition. Then the thesis analyses the...

This diploma thesis called "Brand positioning Carla" is focused on the analysis of the position of the brand Carla on the Czech market. My recommendations are based on this analysis. The theoretical part describes current marketing and marketing trends, the components of the marketing mix and SWOT analysis. The second chapter describes the brand's development, history, trends and brand elements. The third part of the theoretical part is focused on marketing promotional and communication activities. Last chapter describes brand positioning. The practical part of my thesis is mainly based on internal information which was provided directly by the Carla company, also other techniques as interviews with company management and a questionnaire were used. The first part is focused on company presentation and history of the Carla company. Then I evaluated its market position and analyzed strengths, weaknesses, opportunities and threats of the so-called SWOT analysis. Also an analysis of competition and description of the company's distribution channels is included. The next chapter describes the segments which are products targeted. In conclusion, I described the promotional activities of Carla and suggested promotional activities for the company's new product.

This doctoral thesis focuses on the evaluation both economic and social performance factors in the management of business enterprises. The aim is to introduce a model that is based on the Balanced Scorecard principle. The main focus here is on the economic and social area directly stemming from the theoretical basis of the Corporate Social Responsibility. As a result of this thesis is to introduce not only the compilation of the model for performance evaluation of business enterprises but also the methodology of its implementation as well as creation of a strategic map. In order to do so, it is to define key performance indicators that are linked to the evaluation of the strategic aims in the individual perspectives. Thus, the identification of the economic and social factors is the key prerequisite which has an impact on performance in the area of Information and communication activities in the Czech Republic.

This diploma thesis which is titled Communication of selected companies in online and offline environment (illustrated on enterprises České dráhy, RegioJet and Leo Express) aims to map the communication activities of the mentioned carriers on online and offline media platforms in the Czech environment. In the theoretical part is defined the basic terminology of analyzed issues, above all from the area of communication, media, marketing and partially also from the perspective of linguistics. The practical part besides the methodology includes a presentation of the analyzed companies, České dráhy, RegioJet and Leo Express, and also a descriptive analysis of their presentation or more precisely communication activities on various media types and platforms - for each of the mentioned companies separately. Furthermore, in the practical part there is a comparison of analyzed companies, based on the results of descriptive analysis and there is also a description of an additional quantitative analysis - a questionnaire survey, which was answered by a total of 808 respondents of all ages from all over the country - so in this case from the customer's point of view. At the end of the practical part, the results are summarized and evaluated, and besides, there are also from them following recommendations -...

В диссертационном исследовании осуществлен анализ англоязычных текстов документов международных организаций с точки зрения структурных, лексико-семантических, функционально-стилистических и дискурсных особенностей, что дало возможность определить документы международных организаций как вид политического текста в системе международно-правовых документов и межкультурной коммуникации. В процессе работы над исследованием автором усовершенствовано определение коммуникативного процесса через призму расширения участников коммуникации и ее трактовки не с позиции персонального актора, а относительно деятельности коллективных акторов в виде государств-участников коммуникативного процесса, целью которого является заключение международной сделки. Автором проведен анализ соотношения текста-дискурса через призму документов международных организаций и установлены взаимообусловленность и взаимозависимость этих элементов, – охарактеризовано употребление специальной лексики в текстах документов международных организаций и определена частотность употребления названий документов в зависимости от конкретных исторических обстоятельств. По итогам проведенного исследования автором было установлено, что: тексты документов международных организаций по своему содержанию являются политическими текстами, а по форме – документами дипломатично-регламентационного характера, являющимися одновременно результатом и средством воплощения политической воли государств для совместного решения проблем международных отношений, так как они создаются в результате политической коммуникации государств и других международных отношений и являются декларацией целей и механизмов деятельности институтов международного сотрудничества. Таким образом, в результате исследования было определено, что тексты документов международных организаций, как цельные единицы характерны для высокого уровня реализации текстовых категорий связности, целостности, информативности и завершенности. / The dissertation research analyzes the English-language texts of documents of international organizations from the point of view of structural, lexical-semantic, functional-stylistic and discourse features, which made it possible to define documents of international organizations as a type of political text in the system of international legal documents and intercultural communication. In the process of working on the study, the author improved the definition of the communication process through the prism of expanding the participants in communication and its interpretation not from the position of a personal actor, but in relation to the activities of collective actors in the form of states participating in the communication process, the purpose of which is to conclude an international deal. The author analyzed the correlation of text-discourse through the prism of documents of international organizations and established the interdependence and interdependence of these elements, characterized the use of special vocabulary in the texts of documents of international organizations and determined the frequency of use of document names depending on specific historical circumstances. Based on the results of the study, the author found that: the texts of documents of international organizations are political texts in their content, and in form they are documents of a diplomatic and regulatory nature, which are both the result and means of embodying the political will of states to jointly solve the problems of international relations, since they are created as a result of political communication of states and other international relations and are a declaration of the goals and mechanisms of the activities of institutions of international cooperation. Thus, as a result of the study, it was determined that the texts of documents of international organizations, as integral units, are characteristic of a high level of implementation of textual categories of coherence, integrity, informativeness and completeness.