Diploma thesis "Media campaigns of Silvio Berlusconi during general elections from 1994 to 2008" deals with the election campaigns and their cover in mass media. It summarizes style of campaign of the Berlusconi's political party Forza Italia and his coalition. The thesis compares these campaigns with those of main opposition, left- central coalition. The beginning of the thesis devotes to the résumé of Berlusconi's biography and to his entry to the politics. Further chapters summarize political situation between single campaign and they describe these campaign including their media cover. Significant space is devoted to potential influence on voter's decision because of the Berlusconi's media empire and because of his control over dominant commercial television stations Mediaset.

The atmosphere of the election campaign before the elections in October 2012 was not such fierce as during the last campaign. It was mainly due to absence of a major topic that would polarise the society, like the health fees in 2008. The ČSSD tried to find a similar controversial topic that might have been the church restitutions for a moment. The purpose of the negative campaign was to discourage people from voting the governmental parties ODS and TOP 09, but it also could weaken the KDU-ČSL that was and still is closely connected with churches, especially the catholic church. The representatives of the KDU-ČSL themselves didn't publish any opinions concerning this matter, with only few exceptions. The purpose of this thesis is to analyse and evaluate the media output of the KDU-ČSL during the election campaign that was run before the elections to the regional governments and the Senate. In the first part, the main leaders of the KDU-ČSL are introduced, following by a detailed description of the campaigns in the respective regions and the senate circuits. The next part is devoted to a quantitative content analysis that examines the influence of the election forecasting models presented in the media on the decision of the voters, or the outcomes of the KDU-ČSL. The following qualitative analysis...

Title: Proposal of PR activities for the project Football for Development Objectives: The aim of this work was to analyze the realized PR activities of the project Football for development with regard to its stakehoalders, and subsequently propose concrete actions for improvement as a base for the communication strategy. Methods: A discriptive case study was used for evaluating the PR outcomes from 2016. The other method used was interviews with chosen stakehoalders, ie. representatives of the partner organizations and volunteers of the project from previous years. Results: The results showed that the PR activities are fully done in a more or less functional way. However the majority of them encounter some weaknesses whose solutions are presented with regard to future activities of the project in the final part of the thesis. Keywords: public relations, Football for development, campagin, non-profit organizations, social problems

Title: Marketing communication of the running race We Run Prague Objectives: The aim of this work is to describe and analyse and to design and propose new and effective marketing communication elements and features of the running race We Run Prague. Methods: The diploma thesis used methods of descriptive analysis, analysis and evaluation of internal Nike data and documents and qualitative research in the form in-depth interviews. Results: Based on the results of the individual analyzes and qualitative results, I found out that to achieve predetermined objectives and to reach the target group accordingly the future marketing communication of We Run Prague race should focus on the use of online communication and event marketing. Key words: Marketing communication, communication campaign, qualitative research, Nike

Approved for public release; distribution in unlimited. / Experts estimate that websites maintained by various Islamic extremists have increased to hundreds in recent years. Innovative operational capabilities enabled by Internet technology certainly pose serious challenges to U.S. counter-terrorism efforts. However, greater attention must be given to Islamic organizations that wage information campaigns, perpetuating resentment and discredit against the United States and her allies. While these sites may not openly call for violence, the sharing of common causes and goals with extremist organizations is worrisome. The repudiation of Western systems and global Islamization under the Shariah systems is often a transparent theme. The purpose of this thesis is to evaluate the effectiveness of these websites at attracting and engaging audiences to promote their cause by applying a web performance methodology commonly accepted in the commercial industry. / Lieutenant, United States Navy

Since the passage of the Voting Rights Act of 1965 (VRA), the number of African- Americans competing for and holding state legislative offices has increased significantly. Their growth is most notable in southern state legislatures. A growing number of studies have been devoted to African-Americans in these state legislatures. Absent from previous studies is a comprehensive analysis of African-Americans in the Louisiana state legislature. In 2007 there were a total of 32 African-American legislators. Louisiana ranks among other states with the highest number, 32, and percentage, 22, of African-American legislators. Yet, despite their relatively large presence few scholarly studies have examined their legislative behavior. This study focused primarily on the substantive representation of African-Americans, especially during the post-Hurricane Katrina period. In this dissertation, the following questions were examined: Have the growing number of these legislators resulted in greater influence in state policy-making? Have they chaired any important, policy-relevant committees in the state legislature? Have they articulated and advocated a race-based legislative agenda for African-American constituents? Using a multi-methodological approach including the analysis of voting rights legislation introduced in the post-Hurricane Katrina legislative sessions and qualitative interviews, evidence was found to conclude that African-American House members have provided substantive representation to their constituents, obtained key institutional leadership positions, and campaigned in biracial terms, which has contributed to there ability to have a notable impact in the chamber.

Since the passage of the Voting Rights Act of 1965 (VRA), the number of African- Americans competing for and holding state legislative offices has increased significantly. Their growth is most notable in southern state legislatures. A growing number of studies have been devoted to African-Americans in these state legislatures. Absent from previous studies is a comprehensive analysis of African-Americans in the Louisiana state legislature. In 2007 there were a total of 32 African-American legislators. Louisiana ranks among other states with the highest number, 32, and percentage, 22, of African-American legislators. Yet, despite their relatively large presence few scholarly studies have examined their legislative behavior. This study focused primarily on the substantive representation of African-Americans, especially during the post-Hurricane Katrina period. In this dissertation, the following questions were examined: Have the growing number of these legislators resulted in greater influence in state policy-making? Have they chaired any important, policy-relevant committees in the state legislature? Have they articulated and advocated a race-based legislative agenda for African-American constituents? Using a multi-methodological approach including the analysis of voting rights legislation introduced in the post-Hurricane Katrina legislative sessions and qualitative interviews, evidence was found to conclude that African-American House members have provided substantive representation to their constituents, obtained key institutional leadership positions, and campaigned in biracial terms, which has contributed to there ability to have a notable impact in the chamber.

The scope of the thesis is the completion of the analysis of marketing communication realised nowadays by slovak beer brand Zlatý Bažant (Golden pheasant). The theoretical part of this work is devoted to marketing, marketing communication and its trends. The practical part is devoted to the description and analysis of the marketing communication of Zlatý bažant.

The diploma thesis deals with the analysis of marketing activities of chosen commercial corporation. The thesis is divided into two parts. The first, theoretical, part covers key concepts for this thesis which are retail and marketing. Retail is presented in context with business, individual retail store formats and retail trends. Then there are described marketing tasks, marketing process including marketing strategy, marketing plan with marketing mix and estimate costing. Components of communication mix are described in a closer detail. The practical part covers introduction of the company, its history and structure. Then analyzes main competitors, customers and includes SWOT analysis. From these analyses deduces company's objectives. Then there are described and analyzed single components of marketing mix, and elaborately communication activities. The communication activities are in context with the communication campaign started at the end of the year 2010. At the end of the practical part there are suggestions and improvement proposals followed from foregoing analysis.

Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effectiveness of parties in the use of marketing resources.