The object of this thesis is to focus on one of the valued-based agendas of the international relations --humanitarian aid. This topic is narrowed to the actions of non- and inter-governmental organizations. It as well contains the analysis of campaign framing of these organizations. The main task is to evaluate the success of humanitarian actions on the disaster in Haiti. The thesis includes a questionnaire that should find out how do the humanitarian organizations and their campaigns influence public opinion.

The aim of master's thesis is to discover viable potential of using modern communication tools in power company with stress on using social networks. Subsequently real applications of new marketing tools on particular campaign are proposed. In the theoretical part of this thesis the communication campaign process is described with focus on modern marketing communication tools and their practical examples. The RWE company is introduced and basic characteristics of energy sector are mentioned. The practical part consists of RWE communication campaign assignment from 2008, summary of marketing communication tools used in it and proposals for application of new marketing tools on this campaign. An approximate budget and reach are estimated. The result of master's thesis is critical opinion on usage of new communication tools in power company and recommendation for applying them in the future.

Thesis is dealing with theoretical description of effective marketing communication and some its components. Practical part of the thesis is focused on the description of marketing campaign of the company SEAL Communication s.r.o. The result of the work is suggestion of marketing campaign for foreign markets of the firm. Moreover, the simulation of its realisation is also a part of the work.

This paper deals with specific consumer competition. The first part is devoted to defining consumer competitions in the integrated marketing communication, legislative arrangements and tax liability of the organizer. The second part outlines competition itself. Source data are internal materials and my business survey. Based on these data is selected date and place of competition and price attractive to customers. There are also determined complete contest rules. Greater attention is attached to the communications campaign, which focuses primarily on advertising on the Internet. We also can not forget the use of POS materials. The conclusion is the complete list of costs necessary to organize the campaign and evaluation of potential benefits of competition.

This thesis concerns itself with the relationship between media and politics and politicians, particularly in those media messages where visual stimuli predominate.First, the author introduces key terms in the field of media and visual culture. The following part of the present paper focuses on two prominent figures of our political scene. These figures are briefly introduced and an attempt is made to analyse their means of visual self-presentation and the effect of this message on the public, namely their voters. The method chosen to carry out this analysis is semiotic analysis, inspired predominantly by Roland Barthes' book Mythologies. The author uses the concept of interpreting an image, denotation, and connotation, and subsequently situates her findings in a broader social context. Semiotic analysis helps to decipher messages used by media to influence voters' perception of politicians.

This paper reports on the findings of the research in which an evaluation of the Kha Ri Gude Mass Literacy Campaign was conducted at five different learning centers in Tshwane. The campaign was initiated as a result of the observation that“… South Africa’s system of Adult Basic Education and Training (ABET) is not reducing the number of illiterates in spite of the constitutional right of all South Africans to basic education in their own language” (Ministerial Committee on Literacy, 2007: 5). Furthermore, studies have shown that illiteracy especially among black South Africans is not going down. This is thus preventing affected people from contributing effectively and meaningfully to the social economic and political life of the new democratic SouthAfrica. The evaluation was to inter alia assess how the problem of illiteracy was being addressed in light of the campaign’s focus of using mother tongue as a way of enhancing the learning process. Data collection instruments included questionnaires that were completed by coordinators, supervisors, and volunteer educators involved in the campaign. Class observations were carried out on the learning process in order to establish the degree to which mother tongue instruction made it easier for the learners to among others participate effectively and meaningfully during the learning process and assess how different volunteer educators’ different teaching methodologies impacted on the performance of the learners. Preliminary results indicate that mother tongue teaching greatly enhances learner participation and understanding. It is therefore recommended that efforts to conscientize people about the benefits of using mother tongue when teaching be done so that all people can be able to reap its benefits.

O presente trabalho busca, a partir do referencial teórico-metodológico da análise crítica do discurso, examinar as mensagens passadas pela campanha governamental \"Separe o lixo e acerte na lata\". Esta campanha foi realizada pelo Ministério do Meio Ambiente em parceria com o Ministério do Desenvolvimento Social e Combate à Fome, no ano de 2011, no bojo da Política Nacional de Resíduos Sólidos e tem como principal objetivo educar e preparar a população para o descarte correto do lixo doméstico, tendo em vista que a política previa uma alteração na gestão dos resíduos dentro dos municípios até o ano de 2013. O corpus da pesquisa foi composto pelas peças publicitárias da campanha, em um total de dez - entre cartazes, vídeos e sposts de rádio - pelo briefing de comunicação utilizado pela agência publicitária para a elaboração das peças e pelas entrevistas com seis técnicos que estavam na época envolvidos com a campanha. Tendo esse material em mãos, buscamos entendê-la em sua profundidade, partindo do pressuposto de que não há neutralidade nos discursos, sendo todos eles atravessados por interesses e vieses. A análise realizada suscitou discussões interessantes sobre o caráter da educação ambiental praticada pelo governo; sobre o modelo de reciclagem dentro da sociedade capitalista; e também sobre a forma como se abordou a questão dos catadores de material reciclável e suas precárias condições de trabalho dentro da nossa sociedade. / The present work seeks, from the theoretical-methodological framework of the critical analysis of the discourse, to analyze the message passed by the government campaign \"Separate the trash and hit the can\". This campaign was carried out by the Ministry of the Environment in partnership with the Ministry of Social Development and Fight Against Hunger in 2011, within the framework of the National Solid Waste Policy and its main objective is to educate and prepare the population for the correct disposal of household waste, considering that the policy foresees a change in waste management within the municipalities until the year 2013. The corpus of the research was composed by the advertising pieces of the campaign, in a total of ten - among posters, videos and sposts of radio - by the communication briefing used by the advertising agency to prepare the pieces and by the interviews with six technicians who were involved in the campaign at the time. With this material in hand, we seek to understand the campaign in its depth, starting from the assumption that there is no neutrality in the speeches, all of them being crossed by interests and biases. The analysis made interesting discussions about the nature of environmental education practiced by the government; about the model of recycling within capitalist society; and also about how the issue of waste pickers and their precarious working conditions within our society was addressed.

Estudo qualitativo que tem como objetivo compreender os significados socioculturais relacionados à saúde, doença e morte de crianças de 0 a 5 anos na comunidade de Mopeia tendo por objeto as campanhas sanitárias governamentais em Moçambique, particularmente, vacinação de crianças, utilização de redes mosquiteiras e amamentação exclusiva até os 6 meses de idade. Através do método etnográfico e particularmente da observação participante, do uso de diário de campo e entrevistas semidiretivas, no sentido de captar as vinculações das práticas e saberes socioculturais com os elementos do contexto de vida da comunidade, realizou-se o trabalho de campo entre os meses de Julho e Setembro de 2010. Os resultados apontam que certas praticas socioculturais relacionadas à falta de higiene e saneamento do meio, à não-amamentação exclusiva até os 6 meses, bem como ao uso incorreto das redes mosquiteiras, associadas às limitações na efetividade das intervenções sanitárias, podem estar contribuindo para a mortalidade de crianças menores de 5 anos por doenças preveníveis. Observou-se também que há falta de consonância entre os programas de intervenção de saúde pública, particularmente as medidas mecânicas para o controle de certas doenças preveníveis, como a malária e a diarréia, através de campanhas sanitárias e a realidade de vida das populações. Neste contexto, há necessidade de se articular as campanhas sanitárias com as práticas socioculturais da região, concomitantemente com a disponibilidade e expansão de infra-estruturas básicas, para que haja mais eficácia na intervenção das políticas de saúde pública na luta contra a redução da mortalidade de menores de 5 anos por doenças preveníveis / This qualitative study seeks to understand the socio-cultural meanings about health, disease and death of children aged between 0-5 at Mopeia community. Its object is the government run health campaigns in Mozambique, particularly children vaccination, mosquito nets use, exclusive breast feeding up to six years of age. By applying the ethnographic method, particularly through participative observation, field diary and interviews to capture the relationship between the practices, the socio-cultural knowledge and the individuals of the community, a field work was carried out between July and September 2010. The results show that some socio-cultural practices like lack of hygienic practices and community sanitation, non exclusive breast feeding up to six years of age, the improper use of mosquito nets, associated to the shortage of health care assisance can be contributing to the mortality of children under five by preventable diseases. It was also observed that there is a mismatch between public health programs, particularly those addressed to preventable diseases like malaria and diarrhea and the reality of the community. Thus, there is the need to match the campaigns to the socio-cultural practices in the region, make available and expand infrastructure for primary health care to boost the efficacy of the intervention in public health policies aimed at fighting and reducing the death rates by preventable diseases of children under five years of age

Cette thèse se propose d’analyser toutes les questions liées au financement descampagnes électorales en vue des élections présidentielles. En effet, l’éclosion desaffaires de corruption politique, ayant révélé l’influence de l’argent dans la viepolitique, le financement des campagnes électorales a fait l’objet de débats dansplusieurs démocraties. Une comparaison entre la France et le Brésil, deuxdémocraties ou les systèmes électoraux différent, tente de montrer que le pouvoir del’argent peut influencer les élections, spécialement celles du président de laRépublique. Cette recherche aborde donc des questions relatives à laréglementation et au contrôle du financement des campagnes électorales à la Hautefonction publique. Y sont décrits de manière exhaustive avec pour modèlecomparative, les points positifs ainsi que les faiblesses des deux systèmes face à unmême ‘’ennemi’’ : l’influence de l’argent dans la vie politique. / This thesis intends to analyse all matters regarding financing election campaigns inpresidential elections. Actually, after political corruption outbreaks, revealing theinfluence money has on politics, financing of the election campaigns turned out to bethe object of discussion in many democracies. A comparison between France andBrazil, two democracies with two different electoral systems, intends to show how thepower of money can influence election, mainly in presidential campaigns. Thisresearch address issues relating to regulation and control of election campaignsfinancials of the highest public role. They are exhaustively described, having ascomparative models France and Brazil, strong points as well as weak points of bothsystems facing the same enemy: the influence of money in the political life.

Made available in DSpace on 2017-07-21T14:43:06Z (GMT). No. of bitstreams: 1 Marcos francisco soares ferreira.pdf: 1978054 bytes, checksum: e78bba4d9dfc01921d522faf9bb33501 (MD5) Previous issue date: 2012-02-29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The work of this dissertation has as its object of study "The use of Twitter in the 2010 presidential elections." It has as main objectives: 1) Analyze Twitter as a communication tool in the elections. 2) Identify the use of Twitter by the three main candidates for presidency of the republic in the presidential elections in Brazil in 2010. This is an exploratory research, which systematizes the empirical data collected directly from Twitter candidates surveyed. To that end, we collected all the tweets of the three candidates surveyed: Dilma Roussef, Marina Silva and Jose Serra, published between 06/07/2010 and 06/11/2010.The survey results were organized into three chapters, the first of which is democracy, elections and public sphere, the second discusses the elections in Brazil and the third chapter presents the use of Twitter in the presidential elections in Brazil. / O presente trabalho de dissertação de mestrado tem como objeto de estudo “O uso do Twitter nas eleições presidenciais de 2010.” Apresenta como objetivos principais: 1) Analisar o Twitter como ferramenta de comunicação nas eleições. 2) Identificar o uso do Twitter pelos três principais candidatos a presidência da república no Brasil nas eleições presidenciais em 2010. Trata-se de uma pesquisa exploratória, que sistematiza dados empíricos coletados diretamente do Twitter dos candidatos pesquisados. Para isto foram coletados todos os tweets dos três candidatos pesquisados: Dilma Roussef, Marina Silva e José Serra, publicados entre 06/07/2010 e 06/11/2010.Os resultados da pesquisa foram organizados em três capítulos, sendo que o primeiro trata da democracia, esfera pública e eleições, o segundo aborda as eleições no Brasil e o terceiro capítulo apresenta o uso do Twitter nas eleições presidenciais no Brasil.