This study examined the effectiveness of social media marketing on college students attending a recreation special event. Facebook and Twitter were assessed via an experimental design. To measure the effectiveness of these applications (through updating statuses) on a college student’s awareness, interest, and intent of attending a special event, three groups were employed (Facebook, Twitter, and Control). A total of 134 participants were recruited via six undergraduate courses and were assigned into three groups based on their social media consumption. Subjects responded to a pre-survey, joined their respective treatment group, and completed a post-survey. Descriptive statistics revealed that awareness increased for those who received Facebook status updates and tweets. The interest level of the treatment groups decreased from the pre to the post-test and the intention of participants to participate increased slightly for the Facebook treatment group, but the intent level of participants in the Twitter and Control groups decreased.

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The purpose of this study was to examine the role of a campus recreation program in meeting the University of the Pacific's goals for social integration, retention, and satisfaction of its undergraduate students. Specific research questions examined students' perceptions of the relationship between the availability of recreational sports facilities and student retention; the impact of participation on students' psychological, physical, and academic well being; the relationship between campus recreation participation and the anticipated importance of sports and fitness activities after graduation; and the relationship between campus recreation participation and satisfaction with overall academic experience. A sample of 290 Pacific students was used in this stratified random study. Each student completed the Quality and Importance of Recreational Services (QIRS) assessment tool created and published by the Center for Research and Development at the University of Tennessee-Knoxville. A majority of students perceived positive psychological, physical and academic gains from participating in campus recreation. Those benefits include developing a sense of belonging with Pacific; gaining self-confidence, group cooperation skills and improved time management; controlling weight; and increased physical fitness. On the other hand, there was little connection between participation in campus recreation and students' overall academic satisfaction at Pacific. This study recommends that the University of the Pacific use its recreation facilities as a central focus in the recruitment and retention process. Pacific should also set measurable goals for evaluating the ways in which the campus recreation program connects faculty, students and staff.

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The purpose of this study was to investigate the job constructs influencing campus recreation undergraduate student workers’ satisfaction and retention and how their job satisfaction relates to job retention. The job constructs measured against job satisfaction and retention were job embeddedness, perceived organizational support, perceived organizational prestige, and organizational commitment. An online survey was sent out for 14, four-year, public universities in two southeastern states. A total of 108 undergraduate student employees responded to the survey. Descriptive statistics and a correlation matrix were performed in order to analyze the data and the relationship between the variables. Three regressions were used to measure the significance of the variables relationship. This study’s results suggest that those students who are more committed to the organization are more likely to be satisfied with their job. Additionally, those students who are more embedded in their job are more likely to return to their job.

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