Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-11-16T10:26:52Z No. of bitstreams: 1 Mait??SarmetMoreiraSmiderleMelloDissertacao2017.pdf: 1132240 bytes, checksum: dadf178603b6bcf3a7386bc576760904 (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-11-16T10:27:31Z (GMT) No. of bitstreams: 1 Mait??SarmetMoreiraSmiderleMelloDissertacao2017.pdf: 1132240 bytes, checksum: dadf178603b6bcf3a7386bc576760904 (MD5) / Made available in DSpace on 2017-11-16T10:27:31Z (GMT). No. of bitstreams: 1 Mait??SarmetMoreiraSmiderleMelloDissertacao2017.pdf: 1132240 bytes, checksum: dadf178603b6bcf3a7386bc576760904 (MD5) Previous issue date: 2017-08-18 / How can empowerment actions help improve employers' union leaders performance? Employer??s unions have an important role of representing industrial enterprises, but their leaders, most of the times, are entrepreneurs who take over their entities without sufficient management training. Identifying this need, the Brazilian National Confederation of Industry (CNI), through its Associative Development Program (PDA), started to structure educational actions focused on this public and offered through a Project called ???Union advance???. This case study involved documentary analysis and semi-structured interviews with Union presidents, state and national program managers. Results indicate that Unions have improved their performance in several areas, such as communication, advocacy, collective bargaining and service delivery. In this sense, it is already possible to notice that most leaders have been awakening for the need of a professional management within their corporate representation entities. The interviews conducted in this study confirmed the relevance of capacity building initiatives delivered by the Project ???Union advance??? to make possible vital changes in the profile and performance of the union leaders in the last years. / Como a????es de capacita????o podem ajudar a aprimorar a atua????o dos l??deres sindicais patronais? Os sindicatos possuem um importante papel de representa????o das empresas industriais de sua base, mas seus l??deres, na maioria das vezes s??o empres??rios que assumem a gest??o das entidades sem ter qualquer prepara????o. Identificando esta necessidade de forma????o, a CNI, por meio do Programa de Desenvolvimento Associativo, passou a estruturar a????es educacionais voltadas a esse p??blico e ofertadas, via Projeto Avan??a Sindicato. O estudo de caso envolveu an??lise documental e entrevistas semiestruturadas com presidentes de sindicatos, gestores estaduais e nacional do Programa. Os resultados evidenciam que h?? um avan??o na atua????o dos sindicatos no campo da comunica????o, da defesa dos interesses, da negocia????o coletiva, presta????o de servi??os e j?? ?? poss??vel perceber que os l??deres v??m despertando para a necessidade de profissionalizar a gest??o das entidades de representa????o empresarial. As entrevistas confirmaram a import??ncia das iniciativas de capacita????o do Projeto Avan??a Sindicato para que essas mudan??as no perfil e na atua????o dos l??deres sindicais acontecessem nos ??ltimos anos.