O presente trabalho tem por objetivo estudar a trajetória de Gustavo Dahl com ênfase nos anos de 1960 e 1970, quando atuou, em diferentes medidas, como cineasta, crítico e teórico de cinema e gestor da Embrafilme (Empresa Brasileira de Filmes S/A). Levando em conta o turbulento contexto histórico estudado, que abarca os anos que precedem até mais da metade do que se configurou como o Regime Militar, buscamos delinear como suas ideias e textos escritos ao longo do recorte estudado se configuraram na prática quando era responsável pela área de distribuição da companhia estatal Embrafilme, levando em consideração sua concepção de mercado e suas influências, tanto no campo cinematográfico quanto nas esferas de poder. / This study aims to analyse the life of Gustavo Dahl focusing in the 1960s and 1970s when he acted as a filmmaker, film critic and manager of Embrafilme (Empresa Brasileira de Filmes S/A). Taking into consideration the turbulent historical context ranging from the year before and during the military rule in Brazil, we try to understand how his ideas and articles written throughout the years in questions were put into practice when he was responsible for the distribution of films at the state company also taking into consideration his conception of market and his influences in the cinema fields and also in the high levels of power.

O presente trabalho tem por objetivo estudar a trajetória de Gustavo Dahl com ênfase nos anos de 1960 e 1970, quando atuou, em diferentes medidas, como cineasta, crítico e teórico de cinema e gestor da Embrafilme (Empresa Brasileira de Filmes S/A). Levando em conta o turbulento contexto histórico estudado, que abarca os anos que precedem até mais da metade do que se configurou como o Regime Militar, buscamos delinear como suas ideias e textos escritos ao longo do recorte estudado se configuraram na prática quando era responsável pela área de distribuição da companhia estatal Embrafilme, levando em consideração sua concepção de mercado e suas influências, tanto no campo cinematográfico quanto nas esferas de poder. / This study aims to analyse the life of Gustavo Dahl focusing in the 1960s and 1970s when he acted as a filmmaker, film critic and manager of Embrafilme (Empresa Brasileira de Filmes S/A). Taking into consideration the turbulent historical context ranging from the year before and during the military rule in Brazil, we try to understand how his ideas and articles written throughout the years in questions were put into practice when he was responsible for the distribution of films at the state company also taking into consideration his conception of market and his influences in the cinema fields and also in the high levels of power.

Cette recherche questionne les incidences du rattachement du secteur du cinéma au ministère des Affaires culturelles au moment de l'avènement de la Ve République. Elle s'efforce de décrire l'oscillation permanente de l'administration d'André Malraux en la matière, partagée entre le souci de répondre avec exigence aux enjeux liés à la qualité de la production cinématographique, le besoin d'accorder le cinéma à la mission de prestige national et la nécessité d'élaborer une politique consensuelle en mesure de satisfaire les diverses parties prenantes de l'action publique. Sans nul doute ce dernier aspect s'avère essentiel pour asseoir son autorité au regard de l'instabilité gouvernementale qui a perduré longuement avant 1959 mais également en raison des bouleversements économiques, techniques et professionnels provoqués par l'apparition de la Nouvelle Vague. Bien que le modèle d'intervention français soit pleinement reconnu à l'échelle européenne sur ces années, certaines de ses orientations sont pourtant critiquées au plan national par une partie de la critique et des jeunes réalisateurs appartenant aux Cahiers du cinéma. La diversité des longs métrages soutenus par le système des avances sur recettes ne concorde pas avec l'exclusivité de la novation esthétique telle qu'elle a pu exister au temps du jury de la prime à la qualité de 1956 à 1960. La sélection nationale envoyée au Festival de Cannes est également peu goûtée en ce sens. La crise de fréquentation des salles de cinéma, laquelle perdure sur toute la période, accentue davantage ces crispations. Forcé de soumettre aux autorités gouvernementales un projet de rationalisation de l'ensemble de la filière, le Centre national de la cinématographie est en passe de limiter les possibilités d'existence des producteurs les plus modestes. Alors qu'une profonde stabilisation est parvenue à inscrire durablement l'intervention de l'État dans le domaine du cinéma, André Malraux s'apprête pourtant, à l'aube de la deuxième moitié des années 1960, à faire face à une contestation sans précédent de son action. / This study examines the implications of the attachment of film industry to the Ministry of Culture at the beginning of the fifth French Republic. This thesis strives to describe permanents fluctuations of André Malraux's administration between the concern to answer with requirement to the challenges relating to the high quality of the cinematographic production, the need to match the cinema with reasons of national prestige and the necessity to develop a consensual policy able to satisfy miscellaneous stakeholders of the public action. There is no doubt that this last aspect turns out to be crucial for establishing his authority in relation to governmental instability which has continued before 1959 but also because of upheavals provoked by Nouvelle Vague appearance. Although the French intervention model is completely recognized on European scale on this years, some of its options are yet criticized on the national level by a part of critics and young directors close to the magazine Les Cahiers du cinéma. The diversity of full-length movies subsidized by De Gaulle's government doesn't tally with the exclusivity of aesthetic innovation as it existed between 1956 and 1960. The French selection sent at Festival of Cannes is also not much appreciated on this way. The crisis of attendance in the cinemas, which existed all over this period, emphasized more these tenseness. André Malraux is consequently confronted with unprecedented protest movement of his action at the dawn of the second half of the sixties.

Made available in DSpace on 2016-06-02T20:23:11Z (GMT). No. of bitstreams: 1 3175.pdf: 627963 bytes, checksum: 31240cff1bc45d6d50647b6c9576befd (MD5) Previous issue date: 2010-06-24 / Financiadora de Estudos e Projetos / This paper studies the Brazilian cinematography corporation political joint between 1999 and 2003. Starting from fiscal renounce model crisis in the national film production, wherein the dialog narrowing between filmmakers and the State led to the creation of the National Cinema Agency (Ancine), which generated the cinematographic group split concerning the agency link in the federal organization chart. In this context, I analyze the problems showed by the filmmakers to the sector sustainability and the possible solutions for this, including its limitations inside the scenario involving the cinematographic corporation, the State, the foreign distribution companies and national broadcasting companies. To do this research, it was used books, articles, internet site information, congress documents, federal legislation and interviews to set up the Brazilian cinema political joint development and its problems to execute the sector demands oriented to the sustainability. / Esta dissertação versa sobre a articulação política da corporação cinematográfica brasileira no período de 1999 a 2003. Partindo da crise do modelo de renúncia fiscal no incentivo da produção cinematográfica brasileira, em que o estreitamento do diálogo entre cineastas e o Estado desdobrou-se na criação da Agência Nacional de Cinema (Ancine), a qual ocasiona a divisão do meio cinematográfico no que diz respeito às aspirações de modelos de atuação da agência junto ao Estado. Neste contexto, analisam-se as dificuldades apresentadas pelos cineastas no caminho da autossustentabilidade do setor e as possíveis soluções para isto, inclusive suas limitações dentro do cenário envolvendo o meio cinematográfico, o Estado, as distribuidoras estrangeiras e as empresas radiodifusoras. Para realizar esta pesquisa foram utilizados livros, artigos, informações de sites da internet, documentos de congressos, legislação federal e entrevistas para configurar os desdobramentos da articulação política do cinema brasileiro e as dificuldades em concretizar as demandas do setor rumo à sustentabilidade.

Depuis 2004, le Maroc a opté pour des partenariats public-privé pour augmenter le nombre de productions cinématographiques, et le montant budgétaire de quelques productions dans l’espoir d’avoir des films à haute qualité internationale. Dix ans après, le nombre des films produits est en augmentation devant un déclin du nombre de salles suite à la baisse des recettes. Devant ce constat, il devient nécessaire d’évaluer les projets choisis pour ce Partenariat, leurs sorties commerciales et par conséquent du travail du centre cinématographique représentant l’Etat, et de ses diverses commissions qui sélectionnent les films. Cette thèse évalue ces films produits en partenariat avec l’Etat en suivant la méthode d’analyse SWOT pour chacun des films bénéficiant de ce PPP. Chaque deux ans, la commission qui choisit les films produits en partenariat, est renouvelée. Cette commission, désignée par le ministre de tutelle, vient en grande partie de milieux politiques, ou idéologiques qui affecteront leurs choix des thématiques et aussi des traitements des histoires. Une synthèse des analyses SWOT des films choisis lors de chaque commission permet l’évaluation de son travail. Une synthèse générale des résultats des dix ans permet d’évaluer le dispositif en lui-même, le mode et les critères de sélection. Dans cette thèse, nous allons aussi investiguer le travail de l’Etat via le CCM pour remédier à ce constat, et les résultats des actions entreprises.En effet, mettre l’accent sur les obstacles handicapant les productions bénéficiant du PPP, permettrait une meilleure réorganisation des structures de ce fonds de Partenariat pour réussir les productions futures. Pour ce, après l’étude d’autres modèles de politiques culturelles cinématographiques de pays qui ont mieux réussi les sorties des films, cette thèse présente des propositions de restructuration du fonds de soutien au cinéma au Maroc. / Since 2004, the Moroccan government launched public-private partnerships (PPP) to increase the number of film productions, and leverage up the corresponding budgets in the aim for higher film and media quality. Ten years later, the number of films produced has increased, yet the gross income has dropped down, along with the number of movie theaters. In regard to the listed outcomes, reviewing the projects selected to benefit from state financial support, as well as the film release campaigns, and consequently the work of the Moroccan Cinematographic Center (CCM), the state Agency in charge of the selection and financial support of film projects, became an urgent necessity. The present thesis aims to evaluate the films produced in partnership with the State, based on a SWOT analysis method.The commission in charge of the film selection for the PPP support is renewed every two years. The ministry of communication and culture based on different criteria appoints this commission’s members. Among these criteria are the political and ideological beliefs, which indirectly influence the choice of the theme and the movie project to pick and put up front for the PPP sponsorship program.A summary of the two years' period SWOT analysis for the selected films helps evaluate the commission’s work. A more in depth study over the past ten years, yields a synthesis of the SWOT results for each of the movie projects reviewed. This synthesis allowed questioning the criteria, and the process of selection used by the CCM and thus the quality of its work. The present thesis will consequently, investigate the effectiveness of this state agency and highlight the corrective actions implemented by the state to remediate to the actual situation, then conclude with the results of these actions.Evaluating the Strengths, weaknesses, threats and opportunities of each and every film project as whole will certainly enable a better organization of the state funding, and thus help future productions success, making the funding purpose come true. Based on the study of several successful models in different countries, this thesis, suggests a new strategy to restructure the film support fund in Morocco, in order for a better commercial outcome of the film industry in Morocco.