The purpose of this research was to determine the relationship between apparel store satisfaction and the patronage behavior of black college-age consumers. In addition, perceptions of the store attributes, the importance attached to the attributes, and personal characteristics were investigated separately and in relation to satisfaction. A need for this research exists because consumers’ satisfaction with the environments of retail establishments has not been researched as abundantly as satisfaction with products and services. It is important for retailers and students in clothing and textiles and business to understand the immense diversity among consumers if they are to market merchandise accurately and successfully. This study will be of value since it determines the level of retail satisfaction of the subjects since satisfaction needs to be understood before there is an understanding of patronage behavior and buying habits. Data were collected by convenience sampling on the Virginia Tech campus. Surveys were administered to students in four sections of an Introduction to Black Studies course in Spring 1994. The final sample size for this study was 90 subjects. Mean ratings of the responses were tabulated from each variables average item scores. The perception rating signified that the subjects’ general perceptions of the store personnel and atmosphere were between "neutral" and "slightly" positive on the scale. Importance ratings signified that the subjects found the store personnel and atmosphere components listed to be "very important” to "usually important". Satisfaction ratings signified that the subjects felt "satisfied" to "neutral" in relation to store personnel, atmosphere, and apparel stores in general. It was found that there is a significant relationship between the dependent variable, retail satisfaction and the independent variable, perception. One-way analysis of variance (ANOVA) showed the relationship between satisfaction with store atmosphere and perceptions of the store personnel and atmosphere to be the weakest relationship of the three satisfaction items. Correlation analyses showed no significant relationship exists between store satisfaction and the other variables, the importance attached to the image attributes, patronage behaviors, and demographics. / Master of Science

Submitted in fulfilment of the requirements of the degree of Master of Technology: Fashion at the Durban University of Technology, 2014. / Over the past 20 years, it has become necessary for South African clothing companies to raise their operational standards to keep up with international competitiveness. Consequently, it was necessary for companies to invest in technology to improve turnaround time, a case in point being computer-aided design (CAD) pattern-making technology. However, currently, a skills shortage exists in the area of trained CAD pattern-makers. Therefore, the intention of this study was to address the skills shortage of CAD pattern- makers in the KwaZulu-Natal (KZN) clothing industry. A concurrent-nested mixed-methods research method was carried out within a constructivist worldview. These methods were used to, firstly, establish what skills are necessary for CAD pattern-making, and, secondly, to identify the reasons for the skills shortage of CAD pattern-makers in the KZN clothing industry. Different role players from the clothing industry participated in the study. The participants indicated that CAD pattern-making requires a diverse set of skills, which they ranked in order of importance. These skills can now be used as a guide by lecturers, trainers and clothing companies to identify individuals with the required potential to be trained as CAD pattern-makers. The reasons identified by the industry participants for the skills shortage of CAD pattern-makers, needs to be addressed through education, training and remuneration. Since companies have purchased the necessary CAD software, without skilled pattern-makers, the system is underutilized, thereby affecting their profitability and costing the companies reduced profit margins.

Counterfeiting is an illegal activity that continues to boom in the 21st century. Many research studies regarding counterfeiting undertaken in the past have had a strong focus on the supply side of the industry, whereas few studies look to consumer demand and even fewer towards consumer demand for counterfeit products in an emerging African market. The aim of this research study, therefore, was to provide a descriptive analysis of the South African consumers‟ intention to purchase authentic luxury fashion brands versus counterfeit products and secondly, to examine if various demographic groupings differ in their purchase intentions. In order to achieve the research objective, an extensive literary review was conducted on the global counterfeit problem with specific focus on the South African counterfeit industry. The concept and value of branding was highlighted, followed by a discussion on consumer behaviour in conjunction with the decision-making process and the consumers‟ intention to purchase. An empirical study was conducted with UNISA students residing within the areas of Gauteng, KwaZulu-Natal and the Western Cape through a mixed method approach. Qualitative research formed the first leg of the study and assisted in identifying past purchase behaviour of authentic and counterfeit luxury fashion brands. Once identified, these brands were then utilised in a quantitative survey to satisfy the research objectives. The results of this research study indicate that South African consumers‟ have a high intention to purchase authentic luxury fashion brands versus a low intention to purchase counterfeit products. / Business Management / M. Com. (Business Management)

Thesis (MA)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: As the wave of globalisation sweeps across the countries of the world, the economies of these countries are increasingly opening. The industrial and trade strategy approach is shifting to greater openness due to the pressures of international competitiveness. This means that domestic economic activity alone cannot sustain the national economy. One of the features of this openness is trade liberalisation. Trade between various countries is becoming more important as a way of earning foreign currency to address balance of payment problems and as well as to boost the domestic economy. This has great potential, in the long run, to generate employment opportunities. Immediately after South Africa ushered in a democratic dispensation in 1994 it had to contend with global pressure to liberalise its trade and put in place economic fundamentals that synchronize with the global economic order. The political economy of global trade structure is characterized by bargaining power inequalities amongst the developed countries (North) and the developing countries (South). Trade relations between the developed and developing countries has ~ element of power-play that advantage developed countries and the terms of trade are still skewed in favour of developed countries due to the power that developed countries wield in the global economic system. This study uses the structuralist development theoretical perspective (dependency theory) and the combination of qualitative and quantitative paradigms in understanding the trade relations between the developed countries. The study, through this theoretical paradigm, seeks to examine the degree of success or failure of the Uruguay Round of trade negotiations in particular with regard to tariff reduction commitments, and opportunities or constraints created thereof. A case study oftextile and clothing industry will be used, and this will highlight some of the negative implications of the Uruguay Round commitments. / AFRIKAANSE OPSOMMING: Namate die globaliseringsgolf oor die lande van die wereld spoel, word die ekonomiee van die lande meer toeganklik vir ander state. Die industriele en handelsstrategie benadering het, as gevolg van intemasionale mededinging, 'n klemverskuiwing na meer openheid meegebring. Dit het tot gevolg dat huishoudelike ekonomiese aktiwiteit nie alleen 'n ekonomie kan onderhou nie. Een van die kenmerke van hierdie openheid is die liberalisering van handel. Handel tussen state word toenemend belangrik vir die verdien van buitelandse valuta om betalingsbalans probleme aan te spreek, asook om plaaslike ekonomiee te stimuleer. Oor die lang termyn hou dit groot potensiaal in om werksgeleenthede te skep. Onmiddelik na demokratisering in 1994 was Suid-Afrika geforseer om sy handel te liberaliseer en sy ekonomiese grondslag te sinchroniseer met die globale ekonomiese orde, Die struktuur van die politieke ekonomie van intemasionale handel word gekenmerk deur ongelykhede tussen die ontwikkelde Noorde en die ontwikkelende lande van die Suide. Handelsbetrekkinge tussen ontwikkelde- en ontwikkelende lande bevat 'n element van magspel waarin eersgenoemde bevoordeel word. Hierdie studie maak gebruik van die strukturalistiese ontwikkelingsperspektief en 'n kombinasie van kwalitatiewe en kwantitatiewe paradigmas, ten einde 'n beter begrip te verkry van handel tussen ontwikkelde lande. Deur middel van die teoretiese paradigma, probeer die studie om die werkbaarheid van die Uruguay Ronde, spesifiek · met betrekking tot tarief verlagings en die geleenthede of beperkings wat daardeur geskep word, aan te toon. 'n Gevallestudie van die tekstiel en klerebedryf sal gebruik word om die negatiewe implikasies van die Uruguay Ronde te belig.

Dissertation (PhD)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: Female apparel shopping behaviour in a multi-cultural consumer society is a complex phenomenon. This study set out to identify the variables that influence female apparel shopping behaviour in a multi-cultural consumer society and to determine whether distinct clusters of female apparel shoppers could be identified. Three theoretical models from the two study disciplines, Consumer Behaviour and Clothing and Textiles, were investigated, i.e. the Sproles Model of Fashion Adoption, the Engel-Blackwell-Miniard Model of Consumer Decision-Process Behaviour and De Klerk's Clothing Consumer Decision-making Model. These models were synthesised and developed further into a new conceptual theoretical model of variables influencing female apparel shopping behaviour in a multi-cultural consumer society. The Macro conceptual theoretical model presented the variables under market dominated variables, market and consumer interaction variables and consumer dominated variables. The scope of the study was delimited by the choice of two primary variables under each classification, for further investigation. The variables investigated were: the place of distribution, the apparel product, shopping orientation, patronage behaviour, socio-cultural influences (family, lifestyle and culture) and demographics. An overview of the South African apparel industry was provided and future trends in retailing were highlighted. Literature on shopping orientation as a variable was extensively studied, resulting in a proposed new classification system. Lifestyle and cultural consciousness, i.e. the individualist and collectivist orientation, and the impact thereof on female apparel shopping behaviour were investigated. Data for this exploratory study were generated by means of a store-intercept research method. A questionnaire was developed and trained fieldworkers undertook in-store interviews with approximately eight hundred female apparel shoppers representative of three population groups, African/black, coloured and white. The data analysis yielded acceptable questionnaire reliability and multivariate statistics showed shopping orientation and lifestyle to be multi-dimensional constructs with three components each. The three shopping orientation components were labelled shopping selfconfidence and enjoyment; credit-prone, brand-conscious and fashion innovator and local store patronage. A Yuppie lifestyle, apparel-orientated lifestyle and a traditional lifestyle were the three labels ascribed to the lifestyle components. Three clusters of female apparel shoppers were formed by means of cluster analysis, according to the three components of lifestyle and shopping orientation respectively, the two cultural consciousness scales and eleven patronage behaviour items. A demographic profile of each cluster completed the typology of the three female apparel shopper groups. Group one was the largest (49%) and was labelled Actualisers. Group two (28%) was labelled Strugglers and group three (22%) Aspirationals. The female apparel shopper could therefore be successfully segmented into distinct market segments with statistically significant differences in profiles. The profiles showed similarities to international and South African typology research. The results are presented in a conceptual model. The following main implications for manufacturers, marketers, retailers, researchers, educators and students can be stated: .:. Knowledge regarding consumers will be of paramount importance for survival in the competitive and more globally orientated 21st century . •:. The female apparel market is not homogeneous. Different groups of consumers require different types of products and will evaluate them differently. Modern technology such as CAD, EDI, QR and CIM should be implemented to assist stakeholders in this regard. Fashion changes rapidly and if the window of opportunity is not seized, it is lost . •:. Different advertising and marketing strategies are necessary to reach the various female apparel shopper groups. Special attention should be given to advertising approaches and media vehicles that will gain the attention of the various groups . •:. Electronic retailing and marketing will form a large part of future retailing and marketing activities. Stakeholders should be geared towards seizing these opportunities for growth. .:. Researchers, educators and students will benefit from the application of the Conceptual Theoretical Model - a Macro perspective. It could provide a conceptual framework for curriculum development, be used as an evaluation tool and assist in the understanding of the complexities of variables impacting on female apparel shopping behaviour in a multi-cultural consumer society. Recommendations for future research were made in order to encourage researchers to research the complex nature of female apparel shopping behaviour in a multi-cultural consumer society scientifically. / AFRIKAANSE OPSOMMING: Vroueklere aankoopgedrag in 'n multi-kulturele verbruikersgemeenskap is 'n komplekse fenomeen. Hierdie studie poog om die veranderlikes wat vroueklere aankoopgedrag in 'n multi-kulturele verbruikersgemeenskap beïnvloed, te identifiseer en om te bepaal of onderskeibare groepe vroulike verbruikers geïdentifiseer kan word. Drie teoretiese modelle vanuit die twee dissiplines, naamlik Verbruikersgedrag en Kleding en Tekstiele, is ondersoek, naamlik: die Sproles Model van Modeaanvaarding (Sproles Model of Fashion Adoption), die Engel-Blackwell-Miniard model van Verbruikersbesluitnemingsproses-gedrag (Engel-Blackwell-Miniard Model of Consumer Decision-Process Behaviour) asook De Klerk se Kledingverbruikerbesluitnemingsmodel. (De Klerk's Clothing Consumer Decision-making Model). Hierdie modelle is gesintetiseer en verder ontwikkel tot 'n nuwe konseptueie teoretiese model van veranderlikes wat vroueklere-aankoopgedrag in 'n multi-kulturele verbruikersgemeenskap beïnvloed. Die Makro konseptueie teoretiese model orden veranderlikes onder mark-gedomineerde veranderlikes, mark- en verbruiker-interaksie-veranderlikes en verbruiker-gedomineerde veranderlikes. Die omvang van die studie is begrens deur die keuse van twee primêre veranderlikes onder elke groepering vir verdere studie. Die bestudeerde veranderlikes sluit die volgende in: plek van distribusie, die klereproduk, aankooporiëntasie, winkelvoorkeurgedrag, sosio-kulturele invloede (familie, lewenstyl en kultuur) asook demografie. 'n Oorsig van die Suid-Afrikaanse kledingindustrie word gegee en toekomstige tendense in die kleinhandel word uitgelig. Literatuur rakende aankooporiëntasie as veranderlike is breedvoerig bestudeer en resulteer in 'n nuwe klassifikasie stelsel. Lewenstyl en kulturele bewustheid, nl. die individualistiese versus kollektivistiese oriëntasie, en die impak daarvan op vroue se klere-aankoopgedrag is ondersoek. Data vir hierdie verkennende navorsing is verkry deur respondente in winkels te nader (store-intercept research method). Vir hierdie eksploratiewe studie is 'n vraelys ontwikkel en opgeleide veldwerkers het onderhoude (binne winkels) met ongeveer aghonderd vroue klereverbruikers, verteenwoordigend van drie populasie groepe, nl. Swart, Kleurling en Blank gevoer. Die data ontleding dui op aanvaarbare vraelys betroubaarheid. Die meervoudige veranderlike statistiek resultate toon aan dat aankooporiëntasie en lewenstyl multi-dimensionele konstrukte is, met onderskeidelik drie komponente elk. Die drie aankooporiëntasie komponente is benoem as aankoop selfvertroue en genot (shopping self-confidence and enjoyment); krediet geneigdheid, handelsmerk bewustheid sowel as mode innoveerder (credit prone, brand conscious and fashion innovator) en plaaslike winkelvoorkeur (local store patronage). Die Yuppie lewenstyl (Yuppie lifestyle); klere georienteerde lewenstyl (apparel orientated lifestyle) en tradisionele lewenstyl (traditional lifestyle) was die drie name wat aan die lewenstyle komponente toegeskryf is. Drie groepe vroulike klere aankopers is gevorm met behulp van trosanalise. Die trosanalise is gedoen op grond van die drie komponente van lewenstyl en aankooporiëntasie onderskeidelik, die twee kulturele bewustheid skale en die elf winkelvoorkeur gedrag items. Die tipering van die drie groepe is aangevul deur 'n demografiese profiel. Groep een was die grootste (49%) en is genoem Aktualiseerders (Actualisers). Groep twee (28%) is genoem Sukkelaars (StruggIers) en groep drie (22%) Aspireerders (Aspirationals). Die vroulike klere aankoper kon derhalwe suksesvol gesegmenteer word in duidelik onderskeibare segmente met statisties beduidende verskille in die profiele. Die profiele toon ooreenkomste met internasionale en Suid-Afrikaanse tipologie navorsing. konseptueie model. Die resultate word aangetoon in 'n Die volgende hoof implikasies vir vervaardigers, bemarkers, kleinhandelaars, navorsers, opvoedkundiges en studente kan gestel word: .:. Kennis rakende verbruikers sal krities wees vir oorlewing in die kompeterende en globaal georiënteerde 21ste eeu. •:. Die vroue klere mark is nie homogeen nie. Verskillende groepe verbruikers vereis verskillende tipes produkte en sal dit derhalwe verskillende evalueer. Moderne tegnologie soos rekenaar gesteunde ontwerp, elektroniese data interaksie, vinnige respons en rekenaar geintegreerde vervaardiging moet geïmplimenteer word ten einde alle belanghebbendes te ondersteun in hierdie verband. Mode verander vinnig en indien geleenthede nie aangegryp word nie, is dit verlore . •:. Verskillende bemarking en reklame strategieë is nodig ten einde die verskillende groepe vroue klere verbruikers te bereik. Spesifieke aandag moet geskenk word aan die advertensie aanslag en media voertuie wat die aandag van die onderskeie groepe sal trek . •:. Elektroniese kleinhandel en bemarking sal 'n groot komponent van die toekomstige kleinhandel en bemarkingsaktiwiteite beslaan. Belanghebbendes moet ingestel wees om hierdie geleenthede vir groei aan te gryp . •:. Navorsers, opvoeders en studente sal voordeel trek uit die toepassing van die Konseptueie Teoretiese Model - 'n Makro Perspektief. Hierdie model kan dien as 'n konseptueie raamwerk waarbinne kurrikulering kan plaasvind, asook aangewend word as evaluasie instrument. Die model kan ook hulp verleen ten einde die komplekse aard van die veranderlikes wat vroue klere aankoopgedrag beïnvloed in 'n multi-kulturele verbruikergemeenskap, te verstaan. Aanbevelings vir verdere navorsing word gemaak ten einde toekomstige navorsers aan te moedig om op 'n wetenskaplik verantwoordbare wyse die komplekse aard van vroueklere-aankoopgedrag binne 'n multi-kulturele verbruikersgemeenskap, na te vors.

published_or_final_version / abstract / toc / Politics and Public Administration / Master / Master of Philosophy

University of Macau / Faculty of Social Sciences and Humanities / Department of History

Micro and small businesses have become a contributor to both reduction of unemployment and to national development. The informal small scale clothing producers in Botswana have been supported by government through policies directed towards poverty alleviation and employment creation. Despite the government's efforts of availing financial assistance, technical expertise, promotional and marketing support, the informal small scale clothing producers do not seem to be utilising these for full benefit. Participation of the informal small scale clothing producers at Botswana International Trade Fair was expected to provide them with avenues for long term benefits through marketing their products and learning. The purpose of this study was to establish the impact of Botswana International Trade Fair on the informal small scale clothing producers. The informal small scale clothing producers have had assistance and access to promoting their products for a considerable time, with not much change in the market share and quantities of production. The challenges facing these informal small scale clothing producers has been to utilise BITF for competing with local and regional producers in providing quality products; to increase production for meeting the demands of the market; to increase profits, and expand businesses to reduce unemployment. Purposive sampling was used to select participating informal small scale clothing producers and council Home Economists while the· independent small scale exhibitors were conveniently sampled during the 2006 trade fair. Seventeen informal small scale clothing producers from the eastern part of Botswana were interviewed to establish impacts from participating at the trade fair. One producer who h-ad won most prizes at the trade fair was interviewed for a different perspective in production strategies employed. Fifteen council Home Economists, acting as liaison and change agents for the informal small scale clothing pmducers, also participated in the survey and focus group discussions. Two case studies were developed fmm in-depth interviews with independent small scale exhibitors to ascertain impact brought about by BITF on these producers. Both qualitative and quantitative approaches were used in collecting data. The results were analysed in terms of frequencies and chi-square relationships. Great similarities were found to exist between the three samples. The results revealed that there was adequate knowledge about BITF on the informal small scale clothing producers, as weil as with council Home Economists and the independent small scale exhibitors. The three groups understood the objectives of BITF to be mostly educational and followed by promotion. All the groups reported noticeable impact to be growth in the number of customers, increase in production, increase in assets, improvement in quality of products and addition of newly developed products. Perceptions of the three groups on the benefits from BITF matched what they experienced as result of participation at the trade fair. The producers on the other hand experienced a decline in the number of employees while the independent small scale exhibitors had an increase. For utmost benefit of BITF, the producers have to. strengthen their marketing strategies, during and outside the trade fair. There is need for the producers to take initiatives to secure their own stalls for participation during the trade fair as individuals or jointly with other producers. Producers could benefit more from using funding from government for promotion of products. Home Economists should support self representation by the producers so that they directly learn from participation and eventually wean off continued support from government. For monitoring and planning purposes, a national data base for micro and informal small scale clothing producers should be kept by the Department of Social Services. Benchmarking on involving micro and small scale businesses in training is essential, and establishment of local markets for continued contact with customers could expand producers' knowledge in production. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2007.

No abstract available. / Thesis (M.Dev.Studies)-University of Natal, Durban, 2003.

Thesis (Ph.D.)--Columbia University, 1998. / Includes bibliographical references (p. [181]-186) and index.