Past research exploring the effects of audience racial identity on attitudes towards advertisements featuring models of various races has yielded inconsistent results. The purpose of this study is to address these inconsistencies by expanding the definitions and measurements of audience racial identity. The researcher proposes that feelings of color blindness and strength of racial identity have strong effects on attitudes towards general market ads with non-white lead actors. Following a review of relevant literature, hypotheses development is discussed, and is followed by an outline of the study methodology. The results of the study's quasi-experiment are presented next. The results were shown to partially support the hypotheses, as color blindness and racial identity had a significant effect on audience attitudes towards general market advertisements featuring dominant non-white models. This paper concludes with a discussion of the study's implications for advertising disciplines, an outline of study limitations, and suggestions for future research. / text

The problem of this study was to ascertain the effects of selected color phenomena upon the identification and comparison of color by college students. Instruments used for this study were the Snellen Visual Acuity Chart, which measures crudely the the binocular visual activity of an individual; Pseudo-Isochromatic Plates for Testing Color Perception, which roughly determine red-green color deficiency; and the "Isoline Color Phenomena Perception Presentation," which determines how an individual identifies or compares selected color phenomena.

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Being a low-income person of color trying to survive in a society that subscribes to a colorblind ideology can be more than difficult, it can be impossible. This thesis seeks to examine the racial implications of the racial project of HOPE VI. To demonstrate that impact, I perform a Critical Discourse Analysis on the "The Final Report of the National Commission on Severely Distressed Public Housing: A Report to the Congress and the Secretary of housing and Urban Development" and the United States Housing Act of 1937 as it was amended by the "Quality Housing and Work Responsibility Act of 1998." I plan to demonstrate how removing race and racism from the national conversation only aids in furthering racial discrimination and inequality.

Out in the world, there are over a million colorblind developers and a lot more that are aspiring developers. Amongst them are colorblind developers that are hindered by their color blindness. Hindered in such ways as they do not have the confidence to design an application, due to them not being able to interpret colors in a similar way as other developers. There is also a fear of “can I be colorblind and be a programmer/web designer?”. With these walls stopping potential developers from advancing or doing certain things, we could lose out on some great developers for the future. In order to tackle this, I am creating a tool for colorblind developers to generate color schemes and mock color schemes in applications. As well as giving them a tool to look up RGB/HEX-values and receive the name of the color matching.

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<i>Double Vision: A practice- led investigation of art and differential perception</i> is a series of five interrelated practice-led research studies into artistic expression controlling perceptual experiences between audiences of varying visual acuities. Significant refinements  occurred between the first and second, and second and third studies. The last four studies were conducted with the aim of understanding vision’s influence on perception. <i>Double Vision’s</i> lead methodological approach was artistic practice. Other methods were employed according to the needs of that practice. They included iteration, collaboration, exhibition and testing. The research questions of <i>Double Vision</i> were refined in response to the results of artistic practice. That evolution resulted in two interrelated questions: <i>Can artwork be intentionally created to be experienced differently dependent on one’s visual abilities? </i>and<i> If so, can those experiences be shared?</i> A further question, <i>‘Can an analogy to colour deficient vision be created that engages both those with colour vision deficiency and the typically sighted?’, </i>concludes the investigations. Artwork was realized through printmaking, animation and multimedia formats. Its context and content derived from many forms, notably the Ishihara <i>Test for Colour Deficiency</i>, writings of William Blake, contemporary music and philosophy. Augmented reality was employed to facilitate the translation of visual perceptions between targeted audiences. A number of exhibitions were held exploring these themes.

This thesis examines the role of racialized practices in the discourses and processes that alter place identity. Drawing on ethnography from the East Village of Buckhead, a once vibrant nightlife district in Atlanta, I examine how discourses of danger, colorblindness, and the race card have been employed to “whitewash” the discussions about the redevelopment of the Village. In effect, the business and civic elite of Atlanta (and Buckhead) deployed racialized conceptualizations of group identity. In particular, they utilized “public safety” discourses to influence the Atlanta city government to support the redevelopment effort. This led to the elimination of the establishments that attracted African American partygoers in large numbers. Using interviews with government agents, night club operators, and Buckhead civic and business leaders, combined with archival analysis of newspaper accounts, I implemented a hybrid content-discourse analysis to explore the ways in which the discourses of race and place concerning the East Village changed between 2000 and 2008.

This project investigates the Alternative Right's racial discourse on Twitter. It examines to what extent the Alt-Right indicates a fundamental break from "colorblind racism", the United State's dominant racial discourse. Does the Alt-Right's ascendency and project signify a new period of racial formation? Analyzing tweets from three celebrity Alt-Right figures, Richard Spencer, David Duke, and Jared Taylor, this project finds that the Alt-Right does not indicate a new period of racial formation. Rather, they demonstrate an extremist development to that rhetoric.

The aim of this study was to explore how the Roma’s fit into the colorblind ideology in Sweden. Roma’s have been stigmatized and victims of severe abuses by the state as they were classified as an inferior race. Sweden has replaced the word race with ethnicity however, these do not directly have the same meaning. The term race is classified as taboo in Sweden making it hard to address issues regarding racial discrimination. Through my analysis I have discovered that colorblindness is integrated in all aspects of society. Institutions have used colorblind arguments which have diminished the institutional discrimination of the Roma’s. The colorblind ideology has hindered Roma inclusion meaning that their progress has been slowed down. They are still exposed in several sectors including labor market, housing market and the educational system. This thesis contributes to more knowledge regarding the relationship between Roma’s and colorblindness in Sweden. The subject has not been addressed before and the thesis opens up a new area of study.