This thesis draws attention to understand how firms in the B2B commodity industry seek to utilize value-creating activities to achieve competitive advantage, which is also the overall purpose of this thesis. The premise of this thesis is of empirical nature, thus empirically applicable and experienced by other companies inside the commodity industry. In order to reach the purpose of this thesis a case study of Alpha International, Beta and Delta has been carried out which involved personal interviews with different respondents from the companies. The theoretical framework involves a description of competitive strategy, value creation, value chain, value proposition and finally value delivery. The empirical study is based on building a framework of how the companies create value by using different value creating activities.   In the analysis the theoretical framework is related to the results of the empirical study. It is here discussed how the different case companies value creating activities leads to a competitive advantage. In addition to analyzing the value creation activities; the value proposition of the case companies is analyzed and how these are delivered. It is concluded that the case companies studied seeks to utilize value-creating activities to achieve competitive advantage in many different ways.   Generally speaking, it is found that the case companies most commonly try to achieve similar types of value; delivery reliability and quality. However this is achieved in different ways; through different types of activities such as services, different types of integration strategies or a certain type of technology that surrounds the product offering that is utilized by different types of labor in the companies. The companies also have different ways in offering and communicating the value towards the customer by using a value proposition; depending on what type of benefit the customer seeks. At last, discussion and implications are given to present managerial and theoretical implications together with further research.

Bakgrund: Redovisning syftar till att ge en historisk bild av en organisation – ett företag eller en koncern. Skillnaden mellan den bild som baserar sig på redovisningsprinciper (och regler) och en bild, vilken som helst, är jämförbarheten. Goodwillned-skrivningar skapar problem med just jämförbarheten. Det skäl som anges baserar sig på regler stipulerade i IFRS. Skälen som koncerner anger är i sin tur naturligtvis motiverade mer eller mindre väl med utgångspunkt i IFRS men dessa regler innehåller en betydande rymlighet som kan beskrivas i termer av godtycke. Den här uppsatsen undersöker denna rymlighet i termer av regleringen och skälen för nedskrivning som ingen undersökning hittills orienterat sig mot. Syfte: Den här undersökningen syftar till att förtydliga strukturer i skälen till goodwill-nedskivningar som ett exempel på strukturer mellan explicita skäl och regler och underliggande (implicita) tillämpningar och normer. Metod: Metoden som användes var facktextanalys. Företagen i studien är valda utifrån kriterier som är energi- och råvaruföretag, börsnoterade på stockholmsbörsen (NASDAQ OMX Nordic). Resultat: Resultaten redovisas i en tabell där man kan se tendenser. En tendens är att företagen har ett behov av att förklara och försvara sitt agerande. En annan är på normnivån, att man gärna vill vara rationell och ärlig. Det som vidare framträder är ett möjligt samband mellan den explicit formulerade regeln (IFRS) och de skäl som anges. Men detta samband är inte entydigt. Slutsats: Goodwillnedskrivningar förefaller vara svagt institutionaliserat. Godtycket (öppenheten) tycks vara det centrala som bäst förklarar det empirin visat. De skäl som koncernerna ger kopplar inte entydigt till reglerna, istället tycks det som om det finns ett betydande utrymme (godtycke) att utforma en praktisk redovisningsmodell när det gäller nedskrivningarna. / Background: The aim of accounting is to provide a historical view of an organization – a company or concern. The difference between the view that is based on accounting principles (and rules) and a view, any view, is comparability. Goodwill impairment causes a problem with precisely this comparability. The reasons given are based on rules stipulated in IFRS. The reasons that a concerns use are, in turn, motivated more or less well on the basis of IFRS but these rules contain a considerable spaciousness thus the use is arbitrary. This thesis examines the spaciousness in terms of regulation and the reasons for impairment as no study so far has studied this. Aim: This study aims to clarify the structures in the reasons for goodwill impairment as an example of the structures of explicit reasons and rules and implicit applications of standards Method: The method used was specialized text analysis. Concerns in the study are selected based on specific criteria. These concerns are selected based on the commodity and energy industries. The stocks of the concerns are listed on the Stockholm Stock Exchange (NASDAQ OMX). Results: The results are presented in a table where one can see tendencies: one such tendency is that concerns have a need to explain and defend their impairments. Another tendency is on the normative level, that one wants to be rational and honest. What also emerges is a possible connection between the explicitly formulated rule (IFRS) and the reasons given. But this relationship is not unambiguous. Conclusion: Goodwill impairment appears to be only slightly institutionalized. The arbitrariness (spaciousness) appears to be the key element that explains what our empirical data has shown. The reasons that concerns provide does not clearly link to the regulations, instead it appears that there is a considerable spaciousness (arbitrariness) to the design of a practical accounting model in terms of impairment.