This diploma thesis deals with communication strategies of four transnacional companies, L'Oréal, Henkel, Unilever and Procter&Gamble, which target students. The thesis compares particular communication channels, tactics and strategies that the companies use to attract the most talented candidades and to be able to gain employees with highest potencial. The objective of the thesis is to find out if the companies can identify the right target group, approach it through appropriate channels and communication content and hand over an image of the firm as an ideal employer.

No description available.

published_or_final_version / abstract / English / Doctoral / Doctor of Philosophy

published_or_final_version / English Studies / Master / Master of Arts

No description available.

Thesis (Ph.D.)--Bowling Green State University, 2008. / Document formatted into pages; contains viii, 161 p. Includes bibliographical references.

Thesis (doctoral)--Université catholique de Louvain, 1982. / Cover title. Includes bibliographical references (leaves 97-100).

Thesis (doctoral)--Université catholique de Louvain, 1982. / Cover title. Includes bibliographical references (leaves 97-100).

Thesis (Ph. D.)--University of Hong Kong, 2006. / Title proper from title frame. Also available in printed format.

Thesis Internal Communication of Company Moeller Elektrotechnika Ltd. deals with the way of communication between controlling company and its subsidiary. In the first part there are described in more details the individual companies which are involved in the creation of the whole internal communication, it is Moeller GmbH, Eaton and Moeller Elektrotechnika Ltd. In the next part there is a theory that describes the issue of internal communication as such, its benefits, forms, etc. Finally, there is described setting of communication in international company Moeller Elektrotechnika Ltd., then what communication tools are used, and how they are accepted by employees. The conclusion is devoted to the questionnaire which had the task to find out how employees evaluate the principles of corporate culture as comparison to the years of 2005 and 2008.