Thesis (M.A. (Communication Studies)) -- University of Limpopo, 2020 / The purpose of this study was to assess the Integrated Marketing Communication (IMC) strategies used by the University of Limpopo’s Marketing and Communication, Student Recruitment division. The study focuses on the use of IMC strategies including direct marketing, which includes marketing through branding, face- to -face interaction with customers and other elements including advertising. The other aspect of the marketing strategy is digital communication, which includes social media and web marketing that the university uses to market themselves to their prospective students. The use of marketing strategies by higher institutions of learning was addressed in the literature review and the importance of implementing the strategies was also discussed. The study focused further on direct marketing and digital communication strategies following low student number enrolments in 2016, especially in the faculties of Science and Agriculture, as well as in Management and Law. The study examined the way in which the university presents and sells itself, promotes its services and maintains the relationship between students, both international and domestic. In this work, IMC strategies were explained and outlined for understanding, which allows for proper implementation of the strategies. The use of General Systems Theory (GST) served as a theoretical outline for this study to highlight the importance of marketing strategies that operate in a systematic way. The use of GST also advocated for the implementation of marketing strategies as a system. The theory was able to link both IMC strategies and the organisation of higher learning, wherein IMC is a system itself. There are elements of IMC that work together to create a system in an organisation. GST supports education as it was stated that educational institutions deal with marketing strategies which, need to be approached in a systematic way (Buckey, 1968). Institutions of higher learning are composed of many systems, which should not be viewed as individual, separate units, but as contributing parts to the effective functioning of the whole marketing strategy. The research design utilised grounded theory for philosophical methodological underpinning. The data was collected through semi-structured interviews taken from nine, (9) high school leaners from Zimbabwe and South Africa. International high v school participants were attending an exhibition in different places in Zimbabwe, such as Harare (Gateway High School). In South Africa, data was collected from different areas, such as Capricorn, Vhembe, Mopanae and Blouberg in Limpopo province. Branding and the use of social media was also a concern. Most participants concluded that the university needs to upgrade its marketing strategies and focus more on the digital communication as teenagers spend time on their digital devices, which can be helpful in accessing the information they need.

This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.

The Master´s thesis deals with the proposal of change of marketing communication for a particular atelier that should lead to raising public awareness of the atelier and also subsequently increase its potencial customers. Master´s thesis contains of theoretical knowledge related to the topic, analysis of current state and own proposal of changes. The proposal of changes are based on theoretical knowledge and results obtained by analyzing the current state of atelier.

The diploma thesis is focused on the creation of a marketing plan for dog’s shampoos launch. The shampoos will be launched on the Slovak market by Palma a.s. company. The design of marketing activities is based on both theoretical background and relevant analysis. The marketing plan is focused primarily on the printed form of advertising and also on advertising on the internet.

The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.

The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.

Tahle práce se zabývá sestavením návrhu marketingové strategie pro cestovní kancelář. Konkrétními doporučeními forem propagace se má stát marketingová strategie úspěšnější, má přinést majiteli firmy vyšší zisky a také získání nových zákazníků. Návrhy týkající se marketingové strategie vychází z dotazníkového šetření, následného vyhodnocení výsledků a nalezení nejvhodnějších návrhů umožňující zefektivnění marketingové komunikace a které mohou vést ke zvýšení počtu klientů společnosti.

This diploma thesis deals with communication plan processing of selected primary school. Part of the plan is analysis of the present situation including evaluation of weaknesses and strengths of the organization, opportunities and threats. On the basis of this analysis is determined target group and projected communication plan, its timing and budget.

The main subject of the thesis is to optimize the communication mix of selected e-shop Gifťák.cz. This e-shop is focused on the sale of gift products. This thesis is systematically divided into three main parts. The first part focuses on the theoretical interpretation, defines important terms of marketing and presents a theoretical framework for the following parts. The second part provides the characteristics of selected entity. This part also deals with processing and evaluating of the analysis of both the internal and external environment, current level of marketing and communication mix and last but not least with the result of marketing research. The outputs from analytical part are the basis for the last part, where the proposals for specific communication mix, which will be apllied, are presented.

Master thesis deals with improving communication mix of the hotel. Theoretical part describes marketing, environment analysis, marketing mix, communication mix, tourism marketing and risk. Analytical part describes the current situation in the hotel, current communication and marketing mix, including analysis of occupational and general environment, marketing research, SWOT analysis and risk analysis. In the last part I will try to propose a new communication mix to improve the situation in the hotel and suggestions resulting from risk analysis.