Thesis (Master)--İzmir Institute of Technology, İzmir, 2004 / Includes bibliographical references (leaves. 142).

Deaf people in South Africa are no longer a minority group and their needs regarding communication and interaction must therefore be taken into consideration. This demographic does not communicate and interact in the same way as hearing people, which means that any existing usability or accessibility guidelines do not apply. As a result, Deaf people do not have access to information in the same way that a hearing person does. Providing proper access to Information and Communications Technology services, which meet their particular needs, will help the hearing impaired to better integrate into society. The importance of demolishing the communication barrier between the hearing and the hearing impaired is very important. Many people assume that sign language is somehow based on oral language. However, this is not the case. Sign languages are natural visual-spatial languages, and form a contrast with spoken languages which are auditory-vocal based. Acknowledging this fact in 2008, the South African Sign Language Policy Implementation Conference together with several governmental bodies suggested that South African Sign Language should become recognized as the 12th official language of South Africa. Due to the fact that cell phone technology continues to evolve, it will remain a tool of communication upon which Deaf people heavily rely on. The cell phone fulfils a basic need for everyone, but especially for the Deaf demographic as they rely on the short message system to communicate. Deaf people are currently faced with a lack of appropriate mobile phone applications, which would allow them to communicate with hearing as well as deaf people. The primary objective of this research was therefore to make mobile technology equally accessible meaning usable to members of the Deaf demographic. The focus of the research was to investigate the communication barrier and a range of variables that can influence the deaf user’s experience. Topics such as user interface design, usability and interaction were investigated. The outcome of this research was to propose a set of guidelines that, when applied to the design of a website or to phone application accessibility, would ensure communication and interaction from a deaf user. The proposed set of guidelines was then applied to the design of the high fidelity prototype of a mobile phone application. The specific application is a messaging phone application that allows deaf users to communicate with other deaf and hearing users via short message system. A mobile phone application that allows Deaf people to send and receive messages based on the sign language alphabet. The application was named Signchat. Purpose of this was to visibly display how the guidelines were implemented in Signchat. While Signchat’s main purpose is to accommodate the needs of Deaf people, it is also a learning tool and an application that bridges the gap by allowing deaf and hearing users to communicate.

Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.

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Today a great focus is placed on consumer’s choices and how those affect climate change and global warming. At the same time, messages about the climate crisis and mass extinction are circulating in the public. A lot of the responsibility for making better and more educated choices in order to reverse climate change is being placed on the individual and their actions. This can trigger a sense of helplessness or even increase psychological resistance. In climate- and sustainability communication there is often the assumption that people lack knowledge and are therefore unable to change their attitudes or behaviours. Many people arethough aware of climate change and the ways it affects our lives and future. There is however a gap between our green intentions and our current actions– the so-called, green gap. Climate- and sustainability communication are limited in how much they can achieve on their own. Political action and engagement is therefore a crucial part of communicating climate change and influencing the public’s knowledge, attitude and perception.

This thesis discusses and employs the use of ethnographic approaches to design practices. General arguments concerning the use of ethnography within design research are advanced. Empirical findings, derived from the employment of ethnographic methods to a design studio setting, are used to support specific claims concerning the nature of the design process. A social/collectivist conception of the design process and design practices is offered as an alternative to individualistic/psychological accounts. / M.L. Arch.

Scholars have examined a variety of dimensions and models of interactivity in an attempt to articulate a comprehensive definition. Outcome Interactivity Theory (OIT) considers interactivity to be the result of a communication event involving the successful integration of three predictive dimensions: the presence of actual interactive technological features, the presence of similarly reactive content elements, and relevant user experiences that empower the user to employ these interactive elements within the communication event toward a desirable outcome. This dissertation accomplishes three major objectives: clarify the literature relating to the interactivity construct; introduce Outcome Interactivity Theory as a new theory-based conceptualization of the interactivity construct; and test Outcome Interactivity Theory using a pre-test post-test control group full experimental design. The study tests the impact of interactivity on knowledge acquisition and satisfaction student learning outcomes. In addition, the OIT model itself is tested to measure the effect of interactivity on knowledge acquisition and satisfaction. Finally, this study presents a new set of highly reliable interactivity measurement scales to quantify the influence of specific individual dimensions and elements on interactivity as defined by the OIT model. Results are described, and limitations and practical implications are discussed.

The main aim of this thesis is to investigate how environmental preference for the built environment, either in-situ or based on visual representations (e.g. visualisations of final architectural design), may be affected by three distinct variables. One of them is emotion, operationalised as the mood people are in at the time of the evaluation and the way people feel with regards to the environment. A second variable considers the participants' attention and how they may be influenced by task instructions. The third variable, intrinsically related to the second one, is how environmental preference may be influenced depending on the perspective taken at the time of the evaluation. The main research questions in this thesis are: a) How does emotion influence environmental preference? b) What is the impact of perspective-taking on environmental preference? c) What are the benefits of using emotional reactions to the environment as predictors of preference? These main research questions are addressed using both quantitative and qualitative methods, mainly quantitative, underpinned by a pragmatic approach. The unit of analysis in this thesis is the person who evaluates or judges an environment or a representation of it. Five studies are presented in this thesis. Study 1 (n=10) reports the results from interviews with practising architects in the city of Aberdeen. These results show that when designing architects take two distinct perspectives: a prescriptive inferential perspective and a self, referential perspective. These interviews are used to set the context within which this thesis operates: the presentation of design to people with no expertise in architecture and built environment disciplines. The remaining four studies directly address this thesis' main research questions. In Study 2 (n=133), Study 3 (n=146) and Study 5 (n=64) the effects of perspective-taking on different dependent variables are experimentally tested. The dependent variables are: perceived restorativeness (Study 2), environmental preference as measured via informational variables (Study 3), and the emotional reactions people have to representations of the environment (Study 5). Results of these studies show that perspective-taking carries an interpersonal perception bias whereby taking a perspective other than the self results in different environmental evaluation outcomes, but that this process can also be affected by formal training. The influences of emotion on environmental preference are directly explored in Studies 4 (n=32) and 5 (n=64). The results show that mood can have an influence on environmental preference by influencing the emotional reactions people have to the environment, but that these influences vary over time. Overall the thesis shows that perspective-taking and emotion have a range of influences on environmental preference in a built environment context, that these are important at the point at which architecture and built environment professionals design environments, and that timing of environmental evaluations in longitudinal assessments can make the difference between positive and less positive evaluations. This thesis' results are discussed in light of existing knowledge and some recommendations are made for future research and practitioners in architecture and built environment disciplines.

The role of visual communication design continues to increase in importance around the world. In Bahrain, organisations are increasingly considering visual communication design as a means of accomplishing organisational goals. The research aims to understand the process by which design managers in organisations in Bahrain manage and evaluate visual communication designs to gain strategic advantage. Even though the management of visual communication design has not yet been recognised as a separate category of design management in Bahrain, its processes and approaches may differ from other management applications. This research opens with a contextual overview of the visual communication design management field, before presenting an understanding of how visual communication design can be utilised as an innovative approach to the strategic structuring organisational thinking. Methods have been developed for investigating how Bahraini client design managers manage visual communication design projects. Observational studies and interviews with client design managers and creative directors have been conducted to obtain an understanding of the visual communication design process, together with evaluation procedures in the Bahraini context. These empirical investigations have led to the development of a conceptual framework that describes the visual communication design management process and the evaluation procedure that is carried out by client design managers in Bahrain. The remainder of this thesis explains the outcomes of each phase of the research. The unique contributions of this study are embodied in a discussion of the findings together with reflections and recommendations for those involved and interested in design management in Bahrain.

This thesis aims to establish the recommendations, proposals and procedures under which the company Mediaresearch will be able effectively use marketing communication and build a unique Corporate Identity. Through strong identity company will be able to influence its image among stakeholders. The theoretical part describes the different elements of corporate identity including the current trends. These components are then supplemented by appropriate research methods for the situation analysis. The theoretical part is followed by analysis of the company's market position. In addition to the analysis of current practices the findings of two internal employee surveys and interviews with the Board are used for the deduction of the recommendations. Each element of corporate identity is analysed separately and marketing recommendations are then drawn in wider context.