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Teorie morální paniky v praxi / The Theory of Moral Panics in PracticeCábová, Eva January 2007 (has links)
This thesis is focused on the media behaviour and strategy on behalf of the chosen cases in the Czech Republic. The way for the main analyses is to identify the moral panic indicators, which are compared to the real media bahaviour. The key cases are "bacteria Listeria" and "Heparin's murder Zelenka". The communication strategy was analyzed from the released articles and pictures of two Czech daily journals MF DNES and HN. The quantitative part of thesis is concentrated on the data overview and journals'trends in time. The main aim is to confirm or deny the hypothesis of partial proportion both cases within journals. The qualitative part shows using emotionally strong words and communication strategy.
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Komunikačná stratégia spoločnosti Guarant International spol. s r.o. / Communication strategy of Guarant International Ltd.Višňovská, Lenka January 2009 (has links)
The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.
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Návrh komunikační strategie společnosti ACP Traductera, s.r.o. pro získávání lidských zdrojů v rámci vybraných středních škol / Communication Strategy Draft for ACP Traductera, s.r.o. for Human Resources Gaining in the Frame of Secondary SchoolsJáchimová, Terezie January 2008 (has links)
The thesis is based on close relationship between human resources and marketing communication. The aim of this work is to design and validate appropriate methods for promoting the company ACP Traductera s.r.o. among relevant focus groups, the sources of potential quality employees on the labour market. The focus group in question consists of the students of chosen high schools in Jindřichův Hradec and its neighbourhood.
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Virtuální sociální sítě a jejich vliv na komunikační strategii podniku. / Virtual social networks and their influence on the communication strategy of a companyDutka, Vladimír January 2010 (has links)
The main goal of this thesis is to identify and evaluace specific aspects of using internet-based social networks in the commercial communication, and their influence on company's communication strategy. It also offers a brief overview of the most popular social networks of today and an insight into the efficiency evaluation of campaigns within them. The case study then shows an actual approach to this communication channel.
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Komunikačná stratégia Nitrianskej komunitnej nadácie / Communication strategy of Nitra Community FoundationPoništová, Jana January 2011 (has links)
The aim of my Master's Thesis is to set up a communication strategy for Nitra Community Foundation focused on gaining new donors and keeping the current ones. Thanks to the analysis of the current situation of the foundation and theoretical background describing the main problems and advantages of fundraising, I was able to research on the main causes of insufficient number of donors. I chose a content analysis as the methodology for my research. Referring to the research results, the most urgent causes of an unfavourable financial situation are these: insufficient communication of the need for new donors and concrete ways how to help the foundation. On the basis of the gained knowledge and data, I am suggesting a new communication strategy for Nitra Community Foundation focused on gaining new donors and trying to eliminate current communication mistakes. I expect risk diversification of the loss of major donors to be one of the side effects of the new strategy.
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Analýza marketingové strategie advokátní kanceláře / Analysis of the marketing strategy of law firmOulehlová, Jana January 2014 (has links)
The aim of my thesis is a detailed analysis of current marketing strategy of previously chosen law firm. The theoretical part of my thesis is focused on determination of basic terms and processes forming the marketing strategy of company. The practical part applies theoretical findings on a specific law firm. Furthermore, includes detailed overview of current marketing strategy and also gives recommendation for future strategy of the law firm. The practical part compares chosen law firm with its rivals on the market on previously given parameters. This comparation is realized on base of mystery shopping.
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Komunikační strategie neziskové organizace / Communication Strategy of a Non-Profit OrganizationKolářová, Lucie January 2013 (has links)
This diploma thesis deals with the problems of communication strategy in a non-profit organisation. The firts part of the thesis discusses background knowledge concerning non-profit organisations, communication, marketing and Public relations and produces the collection of tools and processes for practical use. The second part of the thesis conducts an analysis of the current communication strategy in the inquired organisation. Data analysis also suggests new ways of communication strategy, suitable communication tools and possible ways of publicity and the system of its use. The inquired organisation is Junák -- český skaut, přístav Třináctka Opařany, z. s.. It is the basic organisation unit of Junák and it focuses on the work with children and youth in their free time.
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Komunikační strategie nového produktu na trhu / Communication strategy of the new product on the marketDrnková, Jana January 2012 (has links)
Objective of the final thesis was suggesting communication strategy for new product on Czech market. In practical part I introduce company Meditor s.r.o. and new product Tomatis. The suggestion of the new communication strategy is base on especially my own research and previous strategy.
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Komunikace s médii a publicita neziskové organizace / Communication with the Mass Media and Publicity of a Non-Profit OrganizationArenberger, Ladislav January 2013 (has links)
Annotation The topic of thesis is the communication strategy of non-profit organizations. The thesis is dividend into the theoretical part and practical part. Theoretical part is mainly devoted to theoretical definition of the problem using the available literature. Practical part deals with specific non-profit organization. Practical part is including analysis such as situation analysis, SWOT analysis, etc. and interview with the employees of organization. Based on these results will be suggested recommendations in areas of communication strategy of enterprise
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Komunikační strategie obcí II. stupně / Communication Strategies of Municipalities of the Second GradeKrálová, Lucie January 2014 (has links)
The main aim of this diploma thesis is to suggest the appropriate communication strategy of selected municipality, in this case the municipality of Jaroměřice nad Rokytnou. The theoretical part defines the basic concepts in the field of communication and communication strategy. The practical part consists of the analysis of the contemporary status of the communication strategy of the selected municipality. This analysis describes the municipality and analyses the ways of the municipal communication with the target groups and means of the communication used to do so. The second part of the practical part is a survey focused on the citizens´ contentment with the municipal communication. The survey is subdivided into the five component aims. Based on the analysis of the communication strategy and the survey, the complex communication strategy of the municipality Jaroměřice nad Rokytnou is formulated. It consists of a SWOT analysis, proposal of the communication strategy and its realization.
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