The aim of my thesis, the proposal of the communication strategy of Brudra Ltd. company, is to analyze and consequently determine the process of creation of the promotional strategy for this company, which is not in place yet. In order to verify the public awareness of this company were used the questionnaires, the other part was checking the quality of services provided in a small detail shops belonging to the company with a method called Mystery shopping. As the outcome will be the merging of the results of the previous mentioned methods, thank to which we will be able to focus on the weak points and gaps in the promotion, followed by its cohesive and unification, including any possible recommendations. The proposal should serve as a sort of guide for setting up the marketing plan for the future.

This diploma thesis deals with the design of an appropriate communication strategy for the Prazirna Kyjov s.r.o cafe. The proposal itself precedes the analysis of the current state of the company and its own marketing survey. The first part of the thesis contains theoretical knowledge, the second part introduces the company itself and analyzes its current situation. In the following section, based on a marketing survey conducted through a questionnaire survey, a company's appropriate communication strategy is designed to help address new and existing customers and raise awareness of the company

Diploma thesis is focuses on creation of suitable communication strategy for e-shop ejewels.cz. First part of this thesis describes the theory related to respective issue. The following part is focused on analysis of marketing environment and evaluates marketing research. In conclusion of thesis presents proposed communication strategy, which leads to keep of present customers and effective way of addressing new customers of the e-shop.

Hlavním cílem předkládané absolventské práce je na základě kritické analýzy stávajícího stavu vnitrofiremní komunikační strategie, navrhnout žádoucí změny podporující efektivní vnitrofiremní komunikaci ve zvoleném mezinárodním korporátu.

This diploma thesis deals with the elaboration of proposals for the improvement of the marketing strategy for an optician brand named Valore. Following the theoretical background, this thesis analyzes the current state of the company and its marketing strategy. Based on the findings from the analysis of the internal and external environment of the brand, as well as from a questionnaire survey, specific and feasible suggestions for an improvement of the marketing strategy are created. The proposal part of the work is mainly focused on minimization and elimination of identified weaknesses while making use of strengths and opportunities of the brand. The marketing mix method was chosen to formulate suggestions for the marketing strategy adjustments. Suggestions contain a specific description of the recommended changes that will help to raise the company's awareness and bring in new clients. The proposals are mainly focused on the unification of the current online self-presentation, which is the company's greatest shortcoming. The suggestions include drafts for a redesign of the company's website as well as custom made way of communication on social networks. It also contain adjustments of the discount policy and the use of online customer registration, which is related to customer benefits and newsletters. The proposals were made in detail, including target groups and illustrative examples, so that it could be used by the company. The company is also recommended to employ an external online marketing specialist who will manage marketing communication according to proposals and his or hers own experience. Other suggestions include the modification of the assortment at the Gajdošova shop, so as to improve the identified customer dissatisfaction. A solution is also proposed for a detected problem with an employee in one of the stores, who the company should lay off and replace with a new employee. Among the proposals is also the use of the potential of the company's electric car, for which a design of an advertising sticker is prepared, which will create an affordable mobile outdoor commercial. To save unnecessary costs, it was also proposed to cancel the current advertisement in the BRNO-STŘED magazine, because the return of the costs proved to be almost zero amount.

Master's thesis deals with questions one of the most important part of the marketing - communication strategy of the company. It provides compact information collection about the instruments of the marketing communication for getting effective business, including specific proposal for the company AVANZO a.s.

Master`s thesis deals with a question of communication. This work is focus on analysis present marketing communication and suggestion a new communication strategy for the company Goldpress s.r.o. that business in printing trade.

Presented diploma paper named “Proposal of Communication Strategy“deals with an analysis of university students and suitable media for targeting. The first part is focused on description of the latest knowledge and trends in this field. In the second part the current media market analysis, analysis of product for which is communication strategy designated for and analysis of university students as target group. The main part of this study represents a suggestion of alternative communication channels which are part of communication strategy. A case study concerning executed campaigns targeted to students follows.

Diplomová práce se zabývá zpracováním marketingové komunikace pro společnost AUTO-SPEKTRUM-ACC spol. s.r.o., která se pohybuje v oblasti automobilového průmyslu. Práce zkoumá a hodnotí odvětví a stávající situaci společnosti a na základě těchto analýz navrhuje efektivní komunikační strategii firmy.

The thesis deals with potentialities of a company, whose activities are focused in the intrnet environment. Together with maintaining a fisherman portal, the company is involved in producing instructional and narrative movies with fishing themes. In the thesis, different ways to approach special interest groups are discussed, as well as different means of advertising services to these groups. The thesis concludes in several proposals, that may result in the company growth.